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About the Journal
Journal of Management and Creative Business, eISSN: 2962-1119; pISSN: 2962-0856; is a the peer-reviewed journal published scientific articles in management and business economics involving operational management, management of human resources, finance management, marketing management, social and economic management managed. Articles published in the Journal of Management and Creative Business include the results of genuine scientific research (top priorities) and new (unpriorities) articles from academic and research that have not been published elsewhere.This journal is published 1 year 4 times (January, April, July dan Oktober). This journal is SINTA 4 accredited (Decree of the Director General of Higher Education, Research and Technology Number 156/C/C3/KPT/2026 dated 7 April , 2026 concerning the Accreditation Rating of Scientific Journals for Period 2 of 2025) starting from Volume 1 Number 2 of 2023 to Volume 6 Number 1 of 2028.
Current Issue
Journal of Management and Creative Business,eISSN: 2962-1119; pISSN: 2962-0856; is a the peer-reviewed journal published scientific articles in management and business economics involving operational management, management of human resources, finance management, marketing management, social and economic management managed. Articles published in the Journal of Management and Creative Business include the results of genuine scientific research (top priorities) and new (unpriorities) articles from academic and research that have not been published elsewhere.This journal is published 1 year 4 times (January, April, July dan Oktober)
Articles
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Analisis Strategi Content Marketing Berbasis Video Pendek (Reels/Tiktok) dalam Meningkatkan Brand Awareness Jus Antara di Karawang
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7334
- PDF Views: 27 times | Download : 32 times
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The Influence Of the 7P Marketing Mix On Customer Satisfaction In the Restaurant Industry
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7412
- PDF Views: 18 times | Download : 20 times
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From Story to Sip: Creating Brand Narratives for Probiotic Beverage with Design Thinking Study Case of Kawii Kombucha
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7453
- PDF Views: 11 times | Download : 14 times
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Analisis Teknoekonomi Pengemabangan Kapasitas Produksi UMKM Kopi Sukma Ilang di Kabupaten Pesawaran
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7476
- PDF Views: 15 times | Download : 16 times
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Segmenting, Targeting, and Positioning: A B2B Marketing Management for Underdevelop Water-as-a-Service (WaaS) Company
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7487
- PDF Views: 10 times | Download : 14 times
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Pengaruh Fleksibilitas Jam Kerja dan Work Life Balance terhadap Peningkatan Produktivitas Karyawan Gen Z
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7495
- PDF Views: 26 times | Download : 31 times
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The Role of Brand Identity Consistency in Driving Marketing Effectiveness and Customer Recognition
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7506
- pdf Views: 9 times | Download : 12 times
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Stock Investment Decisions: the Role of Attitudes, Social Pressure, Financial Control Beliefs, and Investment Intentions
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7531
- PDF Views: 12 times | Download : 13 times
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Pengaruh Intensitas Modal, Thin Capitalization, Koneksi Politik terhadap Agresivitas Pajak dengan Profitabilitas sebagai Variabel Moderasi
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7550
- PDF Views: 24 times | Download : 21 times
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Pengaruh Beban Underwriting dan Arus Kas Operasional terhadap Profitabilitas pada Bei Studi Kasus PT Asuransi Bina Dana Arta Tbk
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7553
- PDF Views: 55 times | Download : 33 times
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Pengaruh Aksesibilitas dan Sarana Fasilitas Wisata terhadap Peningkatan Jumlah Kunjungan di Air Terjun Siponot
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7546
- Pdf Views: 16 times | Download : 20 times
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Analisis Retribusi Sektor Pariwisata dalam Meningkatkan Pendapatan Asli Daerah di Kabupaten Toraja
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7569
- pdf Views: 7 times | Download : 12 times
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Pengaruh Brand Experience, Brand Satisfaction, Brand Love, Brand Equity terhadap Brand Loyalty
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7557
- PDF Views: 23 times | Download : 26 times
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Optimalisasi Pelayanan Bongkar Muat untuk Meningkatkan Kinerja Bongkar Komoditas Bauksit pada Terminal Kijing, Pelabuhan Pontianak
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7586
- pdf Views: 28 times | Download : 24 times
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Pengaruh Efikasi Diri Berwirausaha dan Motivasi Berwirausaha terhadap Minat Berwirausaha yang Dimediasi oleh Pendidikan Kewirausahaan
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7585
- Pdf Views: 11 times | Download : 16 times
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Minat Berwirausaha Generasi Z pada Social Commerce: Peran Motivasi, Literasi Digital, dan Dukungan Kewirausahaan
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7577
- PDF Views: 18 times | Download : 16 times
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Peran Manajemen dan Kepemimpinan Gereja dalam Meningkatkan Keterlibatan dan Kehadiran Jemaat di Klasis Medan Kampung Lalang
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7576
- PDF Views: 12 times | Download : 16 times
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Pengaruh Congruence terhadap Online Impulse Buying Intentions pada Coffee Shop Ramah Lingkungan
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7611
- PDF Views: 42 times | Download : 0 times
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Pengaruh Kualitas Produk, Harga dan Lokasi terhadap Keputusan Pembelian di Resto Margentong Kaliwungu – Kendal
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7618
- pdf Views: 17 times | Download : 18 times
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Pengaruh Motivasi Kerja, Disiplin Kerja, dan Lingkungan Kerja terhadap Kinerja Pegawai pada Sekretariat DPRD Kota Pagar Alam
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7604
- PDF Views: 11 times | Download : 7 times
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Peran Persekutuan dalam Rangka Pembangunan Karakter Kaum Muda Menyongsong Indonesia Emas
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7590
- PDF Views: 9 times | Download : 13 times
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Pengaruh Strategi Digital Marketing, Electronic Word of Mouth, dan Kualitas Konten Digital terhadap Keputusan Pembelian melalui Brand Awareness pada Sektor Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Pagar Alam
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7625
- PDF Views: 19 times | Download : 17 times
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Pengaruh Iklan, Flash Sale, Ketersediaan Produk, dan Ulasan Produk terhadap Keputusan Pembelian pada Marketplace Shopee
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7605
- PDF Views: 29 times | Download : 27 times
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Integration of Design Thinking and Project Management in Interior Design Process: A Case Study of a Café Interior Design Project
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7636
- PDF Views: 18 times | Download : 12 times
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Proposed Marketing Strategy for Dodo Drinks to Increase Brand Awareness and Purchase Intention
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7640
- PDF Views: 11 times | Download : 15 times
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Pengaruh Komunikasi Interpersonal dan Kecerdasan Emosional terhadap Kinerja Pemandu Wisata PT. Borneo Lintas Dunia
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7641
- PDF Views: 12 times | Download : 9 times
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Pengaruh Perencanaan Produksi dan Pengendalian Produksi terhadap Kualitas Produk pada Industri Mebel di Kabupaten Purworejo
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7658
- PDF Views: 15 times | Download : 21 times
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Pengaruh Literasi Digital dan Kompetensi Administrasi terhadap Efisiensi Operasional Karyawan di Era Globalisasi
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7668
- PDF Views: 16 times | Download : 17 times
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Pengaruh Gaya Kepemimpinan, Lingkungan Kerja, dan Komunikasi Internal terhadap Produktivitas Karyawan CV Tritera Kendal
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7697
- pdf Views: 14 times | Download : 12 times
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Beyond The Digital Imperative: Strategic Hybridity in Used Car SMES
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7718
- PDF Views: 15 times | Download : 22 times
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Mekanisme Kepercayaan dalam Perilaku Pembelian Skincare: Peran Berbeda Influencer Marketing dan Ulasan Online
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7755
- PDF Views: 16 times | Download : 17 times
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Pengaruh FOMO dan Gaya Hedonis terhadap Keputusan Pembelian Iphone pada Generasi Z
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7797
- PDF Views: 27 times | Download : 25 times
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Brand Image as a Determinant of Generation Z Purchasing Decisions on E-Marketplaces Through the Role of Brand Trust
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7804
- PDF Views: 30 times | Download : 16 times
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QRIS dan Transformasi Digital Pembayaran Studi Empiris terhadap Preferensi Konsumen
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7822
- PDF Views: 17 times | Download : 15 times
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Transformasi Manajemen ASN Menuju Dynamic Governance: Evaluasi Sistem Merit pada Pilar Akuntabilitas, Transparansi, dan Partisipasi
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7966
- PDF Views: 39 times | Download : 9 times
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Pengaruh Pengalaman Organisasi dan Kompetensi terhadap Kesiapan Kerja Mahasiswa Semester Akhir
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7978
- pdf Views: 25 times | Download : 23 times
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Dinamika Ekonomi Berkelanjutan dalam Era Perubahan Iklim: Tinjauan Pustaka Komprehensif tentang Green Economy, Transisi Energi, dan Implikasinya terhadap Kebijakan Fiskal, Investasi, serta Kesejahteraan Sosial Global
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7989
- PDF Views: 37 times | Download : 23 times
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Model Bisnis Agen Pos dalam Mendukung Usaha Ritel Skala Mikro
DOI :
https://doi.org/10.30640/jmcbus.v4i4.7997
- PDF Views: 9 times | Download : 12 times
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Transformasi Perilaku Organisasi pada UMKM di Era Digital: Kajian Literatur tentang Kepemimpinan, Adaptabilitas, dan Ketahanan Organisasi
DOI :
https://doi.org/10.30640/jmcbus.v4i4.8006
- pdf Views: 19 times | Download : 12 times
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Kualitas Pelayanan terhadap Loyalitas Pelanggan pada Jasa Servis Dadaha Phone Tasikmalaya
DOI :
https://doi.org/10.30640/jmcbus.v4i4.8057
- pdf Views: 15 times | Download : 13 times
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Pengaruh Good Corporate Governance dan Profitabilitas terhadap Dividend Payout Ratio pada Perusahaan LQ45 Periode 2023 - 2025
DOI :
https://doi.org/10.30640/jmcbus.v4i4.8065
- PDF Views: 14 times | Download : 15 times
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Pengaruh Digital Experience terhadap Brand Loyalty melalui Brand Trust pada Pengguna Shopee di Surabaya
DOI :
https://doi.org/10.30640/jmcbus.v4i4.8052
- Pdf Views: 32 times | Download : 18 times
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Pengaruh Kualitas Engagement Interaksi Live Streaming Shopee terhadap Repurchase Decision E-Commerce Yayang Dessert
DOI :
https://doi.org/10.30640/jmcbus.v4i4.8062
- pdf Views: 16 times | Download : 11 times
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Analisis Strategi Pemasaran dalam Menghadapi Penurunan Penjualan Mobil Niaga di Indonesia Studi Kasus Dealer Hino Tasikmalaya
DOI :
https://doi.org/10.30640/jmcbus.v4i4.8066
- PDF Views: 16 times | Download : 15 times
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Pengaruh Kedisiplinan dan Budaya Organisasi dalam Meningkatkan Kinerja Pegawai ASN di Kantor Kecamatan Kayu Agung
DOI :
https://doi.org/10.30640/jmcbus.v4i4.8018
- PDF Views: 13 times | Download : 14 times
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Professional Income Ecosystem: From Intellectual Capital to Economic Value Among University Academics
DOI :
https://doi.org/10.30640/jmcbus.v4i4.8053
- Pdf Views: 35 times | Download : 20 times
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Pengaruh Fee Audit dan Pengalaman Auditor terhadap Kualitas Audit dengan Independensi Auditor sebagai Variabel Moderasi
DOI :
https://doi.org/10.30640/jmcbus.v4i4.8054
- Pdf Views: 23 times | Download : 13 times
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Analisis Optimalisasi Store Layout & Visibilitas Produk pada Pusat Oleh-Oleh Sumedang
DOI :
https://doi.org/10.30640/jmcbus.v4i4.8059
- pdf Views: 10 times | Download : 14 times
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Pengembangan Model Penilaian Halal Value Chain Berkelanjutan pada Industri Tekstil Indonesia menggunakan Analytical Hierarchy Process (AHP)
DOI :
https://doi.org/10.30640/jmcbus.v4i4.8060
- pdf Views: 17 times | Download : 11 times
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Pengaruh Entrepreneurial Personality terhadap Entrepreneurial Action pada Pelaku UMKM di Kabupaten Kuningan
DOI :
https://doi.org/10.30640/jmcbus.v4i4.8061
- pdf Views: 19 times | Download : 17 times
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Implementasi Aplikasi E-Katalog Lokal di Lingkungan Organisasi Perangkat Daerah Kabupaten Kapuas Hulu
DOI :
https://doi.org/10.30640/jmcbus.v4i4.8051
- pdf Views: 31 times | Download : 24 times
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Persepsi Masyarakat terhadap Akuntabilitas Pengelolaan Dana Desa pada Kecamatan Anggeraja, Kabupaten Enrekang
DOI :
https://doi.org/10.30640/jmcbus.v4i4.8063
- pdf Views: 19 times | Download : 17 times
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Evaluasi Sistem Akuntansi Penjualan pada PT Pertamina Patra Niaga Integrated Terminal Bitung
DOI :
https://doi.org/10.30640/jmcbus.v4i4.8107
- PDF Views: 9 times | Download : 9 times
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Pengaruh Kualitas Pelayanan terhadap Keputusan Pembelian yang Dimoderasi oleh Variabel Customer Experience di Pempek Cek Ana
DOI :
https://doi.org/10.30640/jmcbus.v4i4.8118
- PDF Views: 14 times | Download : 11 times







