Pengaruh Product Quality dan Promotion Terhadap Trust dan Purchase Decision pada Produk Valizastuff di Shopee

Muhammad Faisal; Parlagutan Silitonga

doi:10.30640/ekonomika45.v12i1.3679

Authors

Muhammad Faisal Universitas Asa Indonesia
Parlagutan Silitonga Universitas Asa Indonesia

DOI:

https://doi.org/10.30640/ekonomika45.v12i1.3679

Keywords:

Product Quality, Promotion, Trust, Purchase Decision

Abstract

This study aims to determine the relationship between product quality and promotion on trust and purchasing decisions at the Valizastuff online store in e-commerce. The population in this study were all Valizastuff customers. This study involved 240 respondents who were collected using questionnaire distribution with Accidental Sampling technique. The data analysis method was carried out using Structural Equation Modeling (SEM) with the help of Smart-PLS software (v.3.2.9). The results of this study indicate a significant influence between product quality and promotion on trust and purchasing decisions. The results show a positive and significant direct influence between product quality on trust and purchasing decisions and the results of this study indicate that promotion has a positive and significant influence on trust and purchasing decisions. Trust also has a positive and significant influence on purchasing decisions. Therefore, it is important to maintain consumer trust in an effort to increase purchasing decisions.

References

A. Shinta, Manajemen Pemasaran. Malang: Universitas Brawijaya Press( UB Press), 2011.

Aziz Sholeh, Abdul et. Al. 2024. Kompensasi Terhadap Motivasi Kerja Karyawan pada PT. Insolent Raya di Surabaya, Journal Of Management and Creative Business Vol. 2 No. 1 Januari 2024, Halaman : 82 - 96

C. Fornell and D. F. Larcker, Evaluating Structural Equation Models with Unobservable Variables and Measurement Error, J. Mark. Res., vol. 18, no. 1, p. 32, 2012, doi: https://doi.org/10.2307/3151312.

C. K. Dewi, M. Sahroni, I. L. Nasuha, and I. G. . A. Mahendra, Pengaruh Kualitas Produk dan Inovasi Produk terhadap Keputusan Pembelian di J.CO Donuts di Kota Surabaya (Sistematik Literatur Review), Univ. 17 Agustus 1945 Surabaya, pp. 634, 2023.

C. Moorman, R. Deshpande, and G. Zaltman, Factors Affecting Trust in Market Research Relationships, J. Mark., vol. 57, no. 1, p. 81, 1993, doi: 10.2307/1252059.

D. A. Garvin, What Does Product Quality Really Mean?, Sloan Manage. Rev., vol. 26, no. 1, pp. 2543, 1984.

D. Ernawati, Pengaruh Kualitas Produk, Inovasi Produk Dan Promosi Terhadap Keputusan Pembelian Produk Hi Jack Sandals Bandung, JWM (Jurnal Wawasan Manajemen), vol. 7, no. 1, p. 17, 2019, doi: 10.20527/jwm.v7i1.173.

D. M. Rousseau, S. B. Sitkin, R. S. Burt, and C. Camerer, Not so different after all: A cross-discipline view of trust, Acad. Manag. Rev., vol. 23, no. 3, pp. 393404, 1998, doi: 10.5465/AMR.1998.926617.

E. Fairliantina and J. Paniroi, Pengaruh kualitas produk, persepsi harga dan promosi terhadap keputusan pembelian di dennys restoran Senayan City, Fair Value J. Ilm. Akunt. dan Keuang., vol. 4, no. 9, pp. 39233932, 2022, doi: 10.32670/fairvalue.v4i9.1573.

E. M. Sangadji and Sopiah, Perilaku Konsumen. Yogyakarta: Andi, 2013.

F. Laksana, Manajemen Pemasaran. Graha Ilmu, Yogyakarta, 2008.

F. Tjiptono, Strategi Pemasaran, Edisi 4. Yogyakarta: Andi Offset, Yogyakarta, 2015.

H. A. Wibowo and M. Fausi, Pelayanan Konsumen. Yogyakarta: Parama Publishing, Yogyakarta, 2017.

H. P. Sentosa, F. Latief, and A. Agunawan, Pengaruh Kepercayaan Dan Kemudahan Terhadap Keputusan Pembelian Marketplace E-Commerce Shopee, Nobel Manag. Rev., vol. 4, no. 1, pp. 105117, 2023, doi: 10.37476/nmar.v4i1.3881.

I. Yusra and W. W. Rizki, Pengaruh Kualitas Produk, Kualitas Pelayanan dan Promosi terhadap Kepercayaan Pelanggan (Konsumen) di Erha Skin Padang, Indones. J. Appl. Account. Financ., vol. 1, no. 1, pp. 85113, 2021, doi: 10.31961/ijaaf.v1i1.1166.

J. L. Bradach and R. G. Eccles, Price, Authority, and Trust: From Ideal Types to Plural Forms, Annu. Rev. Sociol., vol. 15, no. 1, pp. 97118, 1989, doi: 10.1146/annurev.so.15.080189.000525.

Kristiawati, et al. 2019. Citra Merek Persepsi Harga dan Nilai Pelanggan Terhadap Keputusan Pembelian Pada Mini Market Indomaret Lontar Surabaya. Jurnal Ilmu Ekonomi dan Manajemen (JMM 17) Vol. 6 No. 2, September 2019, Hal. 27- 36.

L. Schiffman and L. L. Kanuk, Perilaku Konsumen. Jakarta: Prentice Hall, Jakarta, 2004.

N. R. Furadantin, Analisis Data Menggunakan Aplikasi SmartPLS v.3.2.7 2018, Acad. (Accelerating worlds Res., pp. 18, 2018.

N. T. Hapsari, Seluk-beluk Promosi dan Bisnis. Yogyakarta: APLUS BOOKS, 2017.

P. Budi, Marketing Manajemen Perhotelan. Yogyakarta: CV ANDI OFFSET, 2013.

P. Kotler and G. Armstrong, Prinsip-Prinsip Pemasaran, Edisi 12 . Jilid 1., vol. 12. Erlangga, Jakarta, Jakarta, 2008.

P. S. Aulakh, M. Kotabe, and A. Sahay, Trust and Performance in Cross-Border Marketing Partnerships: A Behavioral Approach, pp. 10051032, 1996.

R. C. Mayer, J. H. Davis, and F. D. Schoorman, An Integrative Model Of Organizational Trust, Acad. Manag. Rev., vol. 20, no. 3, pp. 709734, 1995, doi: 10.5465/amr.1995.9508080335.

R. Hurriyati, Bauran Pemasaran dan Loyalitas Konsumen. Bandung: Alfabeta, Bandung, 2015.

R. M. Sari and Prihartono, Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian (Survey Pelanggan Produk Sprei Rise), Jimea, vol. 4, no. 1, pp. 106113, 2020.

S. Ba and P. A. Pavlou, Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior, MIS Q., vol. 26, no. 3, pp. 243268, 2013.

S. Fernando and R. Simbolon, Pengaruh Promosi terhadap Keputusan Pembelian Produk Unilever, J. Ekon. dan Bisnis, vol. 15, no. 8.5.2017, pp. 20032005, 2022.

S. Maryana and B. Permatasari, Pengaruh Promosi Dan Inovasi Produk Terhadap Keputusan Pembelian, Technobiz, vol. 4, no. 2, pp. 6269, 2021.

S. Nawangsari and W. N. Pramesti, Pengaruh Kepercayaan, Kualitas Layanan, dan Keamaan Terhadap Keputusan Pembelian (Studi Kasus Pada Tokopedia.com), J. Manaj. dan Bisnis Indones., vol. 4, no. 3, pp. 385394, 2017, doi: 10.31843/jmbi.v4i3.131.

Sugiyono, Metode Penelitian Manajemen. Bandung: Alfabeta, Bandung, 2018.

Supranto, Pengukuran Tingkat Kepuasan Pelanggan, 3rd ed. Jakarta: PT. RINEKA CIPTA, Jakarta, 2006.

U. F. Sakka and B. S. Winarso, Pengaruh Promosi dan Harga Terhadap Keputusan Pembelian Pada Marketplace Tokopedia dengan Kepercayaan Sebagai Variabel Mediasi, J. Ekon. Dan Bisnis, vol. 11 no 2, no. 26545837, pp. 489492, 2022, [Online]. Available: https://stiemuttaqien.ac.id/ojs/index.php/OJS/article/view/937

V. Yudhistira and F. D. Patrikha, Pengaruh Promosi Penjualan Dan Brand Ambassador Terhadap Minat Beli dengan Variabel Kepercayaan Sebagai Mediator (Studi Pada Produk Fashion Online di Surabaya), J. Pendidik. Tata Niaga, vol. 9, no. 2, pp. 12371243, 2021.

W. Erpurini, N. Alamsyah, and R. Kencana, Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen dan Dampaknya Pada Kepercayaan Konsumen Lazada, Ekon. Keuangan, Investasi dan Syariah, vol. 3, no. 4, pp. 763767, 2022, doi: 10.47065/ekuitas.v3i4.1524.