Analisis Peningkatan Pelanggan di Bengkel PT. Kharisma Sentosa Surabaya Minggu ke 3 Juni 2025
DOI:
https://doi.org/10.30640/akuntansi45.v6i2.5742Keywords:
Customer Increase, Marketing Strategy, Service Management, Service Quality, WorkshopAbstract
This proposal presents the final report of the fieldwork (KKL) regarding the analysis of customer increase at PT. Kharisma Sentosa workshop in Surabaya during the third week of June 2025. The main objective of this study is to identify the factors causing an increase or decrease in the number of customers and to provide recommendations for improving service quality at the workshop. A qualitative approach is used in this research, with data collection techniques through in-depth interviews and direct observation of the workshop's operations. This report provides valuable insights into the service management applied at PT. Kharisma Sentosa, as well as the strategies used by the company to attract and retain customers. Through this analysis, it is expected to identify critical factors that affect customer satisfaction and provide constructive input for service improvements in the future. This study also aims to contribute to the development of marketing strategies and customer service in the workshop sector, which in turn can enhance the competitiveness and sustainability of the workshop business.
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