Dampak Variabel Produk, Promosi, dan Harga Terhadap Keputusan Konsumen Dalam Membeli Krupuk Ayam Bawang di Desa Krembangan Taman Sidoarjo

Authors

  • Intan Febria Nita Universitas 45 Surabaya
  • Aridha Prasetya Universitas 45 Surabaya
  • Harsono Teguh Santoso Universitas 45 Surabaya
  • Bambang Karnain Universitas 45 Surabaya
  • Sugiharto Sugiharto Universitas 45 Surabaya
  • Achmad Daengs GS Universitas 45 Surabaya

DOI:

https://doi.org/10.30640/jumma45.v3i1.2306

Keywords:

Product, Promotion, Price, Place

Abstract

Competition is so tight now that companies must be able to play reliable marketing strategies and be able to attract consumer interest so they can win the market. Products that have good quality with good differentiation will be products that are most likely to have loyal consumers. By understanding how consumer behavior will contribute to companies formulating marketing strategies which will later be implemented in introducing and promoting their products to the market. This means that when a product is to be produced, it is known long beforehand what the consumer's needs and desires are. After the company has formulated a strategy that will be implemented in an effort to gain consumers' attention, building good communication with consumers is a step that must be taken by the company to consumers and must be done on an ongoing basis. With this effort, it will be known how consumers respond to the product.

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Published

2024-03-20

How to Cite

Intan Febria Nita, Aridha Prasetya, Harsono Teguh Santoso, Bambang Karnain, Sugiharto Sugiharto, & Achmad Daengs GS. (2024). Dampak Variabel Produk, Promosi, dan Harga Terhadap Keputusan Konsumen Dalam Membeli Krupuk Ayam Bawang di Desa Krembangan Taman Sidoarjo. Jurnal Mahasiswa Manajemen Dan Akuntansi, 3(1), 20–39. https://doi.org/10.30640/jumma45.v3i1.2306

Issue

Vol. 3 No. 1 (2024): April: Jurnal Mahasiswa Manajemen dan Akuntansi

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