Pengaruh Strategi Pemasaran Terhadap Keputusan Pembelian Pada Apertemen Trilium Office And Residence Surabaya
DOI:
https://doi.org/10.30640/jumma45.v2i2.1564Keywords:
Product, Price, Promotion, Place, ApartmentAbstract
Introduction : The purpose of this study was to analyze the effect of product, price, promotion, and location either partially or simultaneously on the purchasing decision of the Trillium Residence Surabaya Apartment. Research Metodology : The research method used is descriptive quantitative. The sampling technique used was accidental sampling so that from the population a sample of 100 respondents was taken, the data collection method used was observation, questionnaires, and libraries. The analytical tool used in this research is SPSS version 25 software. The data analysis technique used is multiple linear regression, t test, F test and coefficient determination. Research Result : From the results of the analysis using the T test, F analysis of hypothesis testing at the confidence level α = 5%, the t value is 0.847 < t table 1.98 and the significant value is 0.752 > 0.05.it can be concluded that the product variable has no effect on purchasing decisions for the Trillium Residence Surabaya Apartment with, for hypothesis number two the calculated t value is 1.704 < t table 1.98 and the significance value is 0.092 > 0.05 the price does not affect the purchasing decision of the Trillium Residence Surabaya Apartment, for hypothesis number three, the calculated t value is 1.704 < t table 1.98 and the significance value is 0.092 > 0.05 the promotion variable affects the purchasing decision of the Trillium Residence Surabaya Apartment and the location affects the purchasing decision Trillium Residence Surabaya Apartment. Based on testing using the F test, f count value of 62,934 > F table of 2.70 and a significance value of 0.000 <0.05 it is proven that the product, price, promotion, and location variables simultaneously influence the purchasing decision of the Trillium Residence Surabaya Apartment.
References
Arikunto, S. 2016. Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.
Azizah, Nurul. 2020. Pengaruh Strategi Pemasaran terhadap Keputusan Pembelian Produk Semen (Studi Kasus PT. Semen Tonasa Cabang Pangkep). Undergraduate (S1) thesis, Universitas Islam Negeri Alauddin Makassar.
Assauri. S. 2013. Manajemen Pemasaran. Jakarta: Rajawali Press
Calundu, R. 2018. Manajemen Kesehatan. Makassar: CV Sah Media
Daengs, G. S. A., Istanti, E., Negoro, R. M. B. K., & Sanusi, R. (2020). The Aftermath of Management Action on Competitive Advantage Through Proccess Attributes at Food and Beverage Industries Export Import in Perak Harbor of Surabaya. International Journal Of Criminology and Sociologi, 9, 1418–1425
Darmanto, & Wardaya, S. 2016. Manajemen Pemasaran. Yogyakarta: Deepublish
Destarini, Fera. 2019. Pengaruh Produk dan Harga terhadap Keputusan Pembelian Pada Konsumen 212 Mart Condet Batu Ampar. Journal Ekobis Manajemen. Vol 10 (1)
Dharmmesta, B, S. 2014. Manajemen Pemasaran. Yogyakarta: BPFE
Dahlia. 2020. Pengaruh Kualitas Produk, Harga, Promosi dan Lokasi terhadap Keputusan Pembelian Pada UD. Pito Jaya Lamasi. Skripsi Thesis. IAIN Palopo
Daryanto. 2013. Sari Kuliah Manajemen Pemasaran. Bandung: Sarana Tutorial Nurani Sejahtera
Enny Istanti1), Bramastyo Kusumo2), I. N. (2020). IMPLEMENTASI HARGA, KUALITAS PELAYANAN DAN PEMBELIAN BERULANG PADA PENJUALAN PRODUK GAMIS AFIFATHIN. Ekonomika 45, 8(1), 1–10Hade, A. (2019). " Kepemimpinan Pendidikan.". (Soetopo, Hendayat, & Dan Wasti Sumanto, Eds.) Bina Aksara
Hurriyati, R. 2015. Bauran Pemasaran dan Loyalitas Konsumen. Bandung: CV Alfabeta
Iwa Soemantri, Asep et al. 2020. Entrepreneurship Orientation Strategy, Market Orientation And Its Effect On Business Performance In MSMEs. Jurnal EKSPEKTRA Unitomo Vol. IV No. 1, Hal. 1-10
Kumala Dewi, Indri et al, 2022 Peningkatan Kinerja UMKM Melalui pengelolaan Keuangan,Jurnal Ekonomi Akuntansi , UNTAG Surabaya, Hal ; 23- 36
Kadarusman. 2017. Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Mebel Pada PT Atiqah Prima di Talakar. Skripsi Thesis. Universitas Muhammadiyah Makassar.
Kementerian Pekerjaan Umum dan Perumahan Rakyat (PUPR) RI. 2011. Peraturan Menteri PUPR Republik Indonesia Nomor 20 Tahun 2011 tentang Rumah Susun. Jakarta: Kementerian Pekerjaan Umum dan Perumahan Rakyat (PUPR) RI
Kertamukti, R. 2015. Strategi Kreatif Dalam Periklanan: Konsep Pesan, Media dan Branding. Jakarta: PT Raja Grafindo Persada
Kotler, P., & Armstrong, G. 2014. Principles of Marketing. 15th.ed.New Jersey: Pearson Prentoice Hall.
Kotler, P., & Keller, K. 2016. Marketing Management, Global Edition. 14th. ed. New Jersey: Pearson Prentice Hall.
Lupiyoadi. 2016. Manajemen Pemasaran Jasa: Teori dan Praktek. Jakarta: Salemba Empat
Mangkunegara. 2017. Manajemen Sumber Daya Manusia: Perusahaan. Bandung: Remaja Rosdakaya
Manullang. 2016. Dasar-Dasar Manajemen. Jakarta: Ghalia Indonesia
Mullins, J, W., & Walker, O. 2010. Marketing Management: A Strategic Decision-Making Approach. 7th. ed. New York:McGraw-Hill.
Nuraeni. 2021. Pengaruh Promosi, Harga, dan Lokasi Terhadap Keputusan Pembelian Rumah (Studi Pada CV Balindo Realty). Skripsi. Bandung : STAN
Nursalam. 2017. Metodologi Penelitian Ilmu Keperawatan: Pendekatan Praktis. Jakarta: Salemba Medika
Oentoro, D. 2012. Manajemen Pemasaran Modern. Yogyakarta: Laksbang Pressindo
Oliver, R. 2010. Satisfaction: A Behavioral Perspective on the Customer. New York: M E Sharpe. Inc
Payne, A. 2014. Pemasaran Jasa. Yogyakarta: AndiOffset.
Prihantoro, Kasih, Pramono, Budi et all. 2021. Tourism Village Goverment Program, Caractized By State Defence As The Economic Foundation Of National Defence, International Journal of Research and Innovation in Social Science (IJRISS), Vol. V, Issue V, Page 197-2001
Rina Dewi, et al. 2020. Internal Factor Effects In Forming The Success Of Small Businesses. Jurnal SINERGI UNITOMO, Vol. 10 No. 1, Hal. 13-21
Rangkuti, F. 2017. Customer Care Excellence, Meningkatkan Kienrja Perusahaan Melalui Pelayanan Prima. Jakarta: PT Gramedia
Rivai, V. 2012. Manajemen Sumber Daya Manusia Untuk Perusahaan. Jakarta: Raja Grafindo Persada
Riyanto. 2020. Pengaruh Lokasi dan Harga Terhadap Keputusan Pembelian Rumah di Cluster Iskandar Muda (Studi Kasus PT Surya Mental Baja). Skripsi thesis. Universitas Buddhi Dharma.
Rizka. 2017. Analisis Pengaruh Produk, Harga, dan Lokasi Terhadap Keputusan Pembelian Konsumen di Mom Milk Manahan Solo. Skripsi thesis, Universitas Muhammadiyah Surakarta.
Sastrohadiwiryo. 2012. Manajemen Tenaga Kerja Indonesia. Jakarta: Bumi Aksara
Stoner, J. 2015. Manajemen. (Alih Bahasa oleh Alexander Sindoro).Jakarta: Prehalindo.
Santoso, S. 2015. Penelitian Kuantitatif. Ponorogo: Pusat Penerbitan Fakultas 9