Pengaruh Kualitas Produk, Citra Merek Dan Lokasi Terhadap Kepuasan Konsumen Warung Kopi Prada Di Surabaya

Authors

  • Erwin Tri Kurniyanto Universitas 45 Surabaya
  • Sugiharto Sugiharto Universitas 45 Surabaya
  • Achmad Daengs GS Universitas 45 Surabaya
  • Rina Dewi Universitas 45 Surabaya
  • Harsono Teguh Universitas 45 Surabaya

DOI:

https://doi.org/10.30640/jumma45.v2i2.1600

Keywords:

Product, Brand Image, Location, Customer Satisfaction

Abstract

The coffee shop industry is one of the industries with the fastest development and demand. Every year the development and growth of the number of coffee shops opened in Indonesia is always increasing. By providing a product that is different from other coffee shops through the characteristics that coffee is served to customers, it can make the coffee shop always visited by customers, besides that, a brand image that is easy to remember and a strategic location will be able to attract customers to come to enjoy the coffee.  The reason of this think about was to decide the impact of Product, Location, and Brand Image on Warkop Prada's Shopper Fulfillment variable in Surabaya. This inquire about was conducted employing a quantitative approach. The research information is within the frame of a test of 96 respondents in which the test is taken using Lemeshow. The information collection strategy may be a survey. Information investigation utilized in this think about was numerous direct relapse investigation with SPSS 26 computer program. The information that met the legitimacy test, unwavering quality test, and classic presumption test were handled to deliver a relapse condition: Y = 18.397 + 0.168X1 + 0.194X2 + 0.549X3 + e. The comes about of the investigation carried out can be seen through the comes about of the t test it can be seen that the factors Product (X1), Brand Image (X2), and Location (X3)  have a fractional impact on the Customer Satisfaction (Y) Warkop Prada in Surabaya with each having t number (2.167), t check (2.288) and t number (2.638) which is more noteworthy than t table (1.66088). The comes about of the F test in this study appear that the calculated F esteem (5.475) is more noteworthy than F table (3.09), which implies that the autonomous factors are Product (X1), Brand Image (X2), and Location (X3) factors at the same time influence the variable Customer Satisfaction (Y) Warkop Prada in Surabaya

References

Alma, B. (2016). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: CV Alfabeta.

Assauri, S. (2016). Manajemen Operasi Produksi Edisi 3. Jakarta: PT Rajawali Pers.

Clow, Kenneth E. & Donald Baack. (2018). Integrated Advertising, Promotion, and Marketing Communication (18th Edition). United Kingdom: Pearson Education Limited.

Daengs, G. S. A., Istanti, E., Negoro, R. M. B. K., & Sanusi, R. (2020). The Aftermath of Management Action on Competitive Advantage Through Proccess Attributes at Food and Beverage Industries Export Import in Perak Harbor of Surabaya. International Journal Of Criminology and Sociologi, 9, 1418–1425

Danang, Sunyoto. (2016). Manajemen Sumber Daya Manusia. Jakarta: PT Buku Seru.

E.I.M. Legi., V.P. Lengkong., M.H. Rogi (2023).” Pengaruh Brand Image, Store Atmosphere Dan Kualitas Produk Terhadap Kepuasan Konsumen Di Kopi Janji Jiwa Jilid 667 Tomohon”

Enny Istanti1), Bramastyo Kusumo2), I. N. (2020). IMPLEMENTASI HARGA, KUALITAS PELAYANAN DAN PEMBELIAN BERULANG PADA PENJUALAN PRODUK GAMIS AFIFATHIN. Ekonomika 45, 8(1), 1–10.

Febriana, Fadilah Dona, and Rokh Eddy Prabowo. 2022. “Pengaruh Kualitas Produk, Citra Merek, Dan Persepsi Harga Terhadap Kepuasan Pelanggan (Studi Pada Pelanggan Motor Yamaha Nmax Di …” 7 (1): 298–306. http://eprints.unisbank.ac.id/id/eprint/7410/

Ghozali, Imam (2018), Aplikasi Analisis Multivariete dengan Program IBM SPSS 23, Edisi 8, Semarang: Badan Penerbit Universitas Diponegoro.

Ghozali, Imam. 2016. Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23 (Edisi 8). Cetakan ke VIII. Semarang : Badan Penerbit Universitas Diponegoro.

Heizer, J., & Render, B. (2017). Manajemen Operasi edisi 11. Jakarta: Salemba Empat.m

Iwa Soemantri, Asep et al. 2020. Entrepreneurship Orientation Strategy, Market Orientation And Its Effect On Business Performance In MSMEs. Jurnal EKSPEKTRA Unitomo Vol. IV No. 1, Hal. 1-10.

Kumala Dewi, Indri et al, 2022 Peningkatan Kinerja UMKM Melalui pengelolaan Keuangan,Jurnal Ekonomi Akuntansi , UNTAG Surabaya, Hal ; 23- 36

Kotler, Phillip dan Kevin Lane Keller (2018), Manajemen Pemasaran, Edisi 13, Buku 2, USA: Pearson Education.

Kotler, P., & Keller, K. L. (2016). Marketing Management. Jakarta: Erlangga.

Kotler, P., & Keller, L. K. (2017). Manajemen Pemasaran Edisi 1 Alih Bahasa: Bob Sabran, MM. Jakarta: Erlangga.

Lupiyoadi, R. (2016). Manajemen Pemasaran Jasa Teori dan Praktik. Jakarta: Salemba Empat.

Malau, H. (2017). Manajemen Pemasaran. Bandung: CV Alfabeta.

Purwitaningsih, N. (2021). Pengaruh Kualitas Layanan, Kualitas Produk, Dan Citra Merek Terhadap Kepusan Konsumen Pada Kedai Kopi Janji Jiwa Di Kota Solo. 1 - 20.

Prihantoro, Kasih, Pramono, Budi et all. 2021. Tourism Village Goverment Program, Caractized By State Defence As The Economic Foundation Of National Defence, International Journal of Research and Innovation in Social Science (IJRISS), Vol. V, Issue V, Page 197-2001.

Rina Dewi, et al. 2020. Internal Factor Effects In Forming The Success Of Small Businesses. Jurnal SINERGI UNITOMO, Vol. 10 No. 1, Hal. 13-21

Rondonuwu, D. P. (2017). Kualitas Produk, Harga, dan Kualitas Layanan Pengaruhnya Terhadap Kepuasan Konsumen Pengguna Mobil Nissan March Pada PT. Wahana Wirawan Manado. Jurnal EMBA, 1804-181

Sugiyono, 2016. Metode Penelitian Manajemen (Pendekatan Kuantitatif, Kualitatif, Kombinasi (Mixed Methods), Penelitian Tindakan (Action Research), dan Penelitian Evaluasi, Bandung : Alfabeta

Silaen, S. (2018). Metodologi Penelitian Sosial untuk Penulisan Skripsi dan Tesis. Bogor: In Media.

Tjiptono, Fandy (2017), Strategi Pemasaran, Edisi 4, Yogyakarta: Andi.

Downloads

Published

2023-09-02

How to Cite

Erwin Tri Kurniyanto, Sugiharto Sugiharto, Achmad Daengs GS, Rina Dewi, & Harsono Teguh. (2023). Pengaruh Kualitas Produk, Citra Merek Dan Lokasi Terhadap Kepuasan Konsumen Warung Kopi Prada Di Surabaya. Jurnal Mahasiswa Manajemen Dan Akuntansi, 2(2), 269–283. https://doi.org/10.30640/jumma45.v2i2.1600

Similar Articles

1 2 3 4 > >> 

You may also start an advanced similarity search for this article.

Most read articles by the same author(s)

1 2 3 4 5 > >>