Pengembangan Model Bisnis Berkelanjutan bagi Sentra UMKM Keris di Pasar Beringharjo
DOI:
https://doi.org/10.30640/abdimas45.v5i1.6068Keywords:
Beringharjo Market, Business Model Canvas, Digitization of Marketing, Keris MSMEs, Sustainable Business ModelAbstract
The keris Micro, Small, and Medium Enterprises (MSMEs) Center in Beringharjo Market, Yogyakarta, faces significant challenges related to business sustainability in the era of digital disruption, especially the stagnation of traditional business models and limited market reach. This community service activity aims to develop and implement a more adaptive and sustainable business model for keris MSME actors in the location. The implementation method of this program includes a situation analysis (focus group discussion), business model development workshops using the Business Model Canvas (BMC) approach, and intensive assistance in marketing digitalization. The results achieved show an increase in partners' understanding of key elements of BMC, as well as a transition from conventional to hybrid sales models (offline and online). The implementation of this new business model has succeeded in expanding customer segments and improving the operational efficiency of MSMEs. In conclusion, interventions based on business model development have proven to be effective in empowering keris MSMEs in Beringharjo Market to achieve business sustainability in the midst of modern market dynamics.
References
Andriaskiton, M., Siregar, A. H., Tamba, I. F. U., Hidayat, F., & Surbakti, M. N. (2024). Pengembangan model bisnis berkelanjutan bagi UMKM di Desa Buntu Bedimbar dengan pendekatan administrasi bisnis modern. Jurnal Pemberdayaan Masyarakat, 1(2), 45-49.
Anggraeni, B. D., & Harto, P. Andarini, Pris K. 2010.„‟ Dampak Dimensi Keadilan Pajak Terhadap Tingkat Kepatuhan Wajib Pajak Badan‟‟. Jurnal Akuntansi dan Bisnis: Fakultas Ekonomika dan Bisnis Uni-versitas Diponegoro. UST Press, 109.
Efendi, M. N. (2022). ANALISIS KOMUNIKASI PEMASARAN TERPADU DALAM PENINGKATAN POTENSI PASAR RAKYAT (Doctoral dissertation, IAIN Ponorogo).
Hamid, N., & Nordin, R. (2025). Integrating Sustainability and Innovation in Cultural Heritage: A Case Study of a Malaysian Batik-Based SME. International Journal of Research and Innovation in Social Science. https://doi.org/10.47772/ijriss.2025.910000625.
Kurniawati, F. (2010). Strategi Dinas Koperasi Dan Umkm Kota Surakarta Dalam Upaya Pemberdayaan Usaha Kecil Dan Mikro (Ukm)(Studi Tentang Usaha Kreatif Di Night Market Ngarsopuro).
KUSUMA, N. A., & FURQANI, A. (2025). Peran Digital Payment Terhadap Kinerja UMKM (Studi Pada Pelaku UMKM Keris di Sumenep). JOURNAL OF MANAGEMENT, 2(2), 1847-1857.
Mulyadi, M., Firnaherera, V. A., & Soeherman, B. (2019). Dinamika Ekonomi Industri Kerajinan Keris Sumenep Di Era Industri 4.0.
Mutmainnah, I., Ibrahim, H., & Rahman, S. (2025). Pengembangan Bussiness Model Canvas (BMC) pada usaha ekonomi kreatif kain sutera di Kabupaten Wajo: Sudi kasus pada UMKM Losari Silk. Journal of Agribusiness Science and Rural Development, 5(1), 49-64.
Nurdiana, F., Muktirrahman, M., Sholehah, N., Ilwatina, I., & Maksum, M. (2025). TRANSFORMATION OF CREATIVE ECONOMY SMEs IN KERIS PRODUCTION IN SUMENEP: PRESERVING CULTURAL HERITAGE WITHIN A SUSTAINABLE ECONOMIC FRAMEWORK. Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy. https://doi.org/10.21274/ar-rehla.v5i2.11424.
Pramudyasari, H. (2011). Pusat Mode Batik Yogyakarta Transformasi Layout Rumah Jawa menjadi Fungsi Komersial.
Pratiwi, P., Sintha, K., Utami, T., Made, G., Astana, O., Tinggi, S., Ekonomi, I., & Singaraja, S. (2023). Pentingnya Penggunaan Media Social Dalam Pemasaran Produk Di UMKM Bu Mona Craft ( Cenigan Bali ). ABDI SATYA DHARMA. https://doi.org/10.55822/absd.v1i2.444.
SHOFINIDA, F. (2022). Analisis Strategi Optimalisasi Profitabilitas Pada Umkm Pengrajin Gerabah Desa Kasongan (Studi Kasus Pada Pengrajin Gerabah Desa Kasongan Bantul Yogyakarta).
Soemitra, A., Kusmilawaty, S. E., Ak, M., & Tri Inda Fadhila Rahma, M. E. I. (2022). Bisnis Souvenir, Pariwisata dan Perekonomian Daerah di Indonesia. Merdeka Kreasi Group.
Susanto, S., R Bagus, B., & Ratna Damayanti, S. Perekayasaan Sosial Redesain Model Pelatihan Manajemen Bagi Pelaku UMKM Pada Sentra UMKM Di Jawa Timur.
Zakki, N., Kurdi, M., & Pranata, M. F. (2025). MODEL INOVASI BISNIS INKUBASI DAN KOLABORASI UNTUK PENGUATAN KAPABILITAS PEMASARAN DIGITAL UMKM KERIS SUMENEP DI ERA 4.0. PERFORMANCE: Jurnal Bisnis & Akuntansi, 15(2), 141-146.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Jurnal Pengabdian Masyarakat
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
