Pelatihan Produksi dan Strategi Pemasaran Kripik Ubi Jalar Di Kelurahan Pal Putih Kota Sorong
DOI:
https://doi.org/10.30640/abdimas45.v1i2.268Keywords:
Training, Marketing Strategy, Sweet Potato Chips, Entrepreneurship, InnovationAbstract
Sweet potato is one of the raw materials that is easy to get in West Papua, especially in the Pal Putih village which is located close to the market. The purpose of this training is that mothers or mothers in the Pal Putih village can have skills in processing Sweet Potatoes into Sweet Potato Chips that have good quality. This training not only increases knowledge of mothers in product manufacturing but is also able to implement marketing strategies by paying attention to product quality, packaging, packaging appearance aesthetics, branding and labeling; Housewives who take part in the training are encouraged or motivated to make sweet potato chips business so that they can increase their income. The implementation of activities is carried out with the following steps: Observation; Completion of service licensing and socialization; Training; Material reinforcement; and Discussion. The implementation of Community Service Activities is described as follows: Production training, marketing strategy, entrepreneurship motivation; Training on the initial preparation before producing, the production process, the packaging process, the labeling process.
References
Beu, N. S., Moniharapon, S., & Samadi, R. L. (2021). Analisis Strategi Bauran Pemasaran Terhadap Penjualan Ikan Kering Pada UMKM Toko 48 Pasar Bersehati Manado. 9(3), 1530–1538. https://doi.org/https://doi.org/10.35794/emba.v9i3.35821
Budy, D. A. (2017). Pengaruh Pendidikan Kewirausahaan Dan Motivasi Kewirausahaan Terhadap Keterampilan Berwirausaha Mahasiswa Universitas 17 Agustus 1945 Jakarta. 1(1), 7–22. oai:ojs.jurnal.uta45jakarta.ac.id:article/717
Dewi, D. P. S., & Rahmat, M. (2022). Strategi Pemasaran Online Dalam Meningkatkan Omzet Industri Keripik Di Bandar Labuhan Tanjung Morawa. 1(11), 3037–3042. https://bajangjournal.com/index.php/J-ABDI/article/view/1877
Hartono. (2018). Kajian Capaian Program Mahasiswa Wirausaha. 1(2), 152–159. https://doi.org/http://dx.doi.org/10.32497/akunbisnis.v1i2.1230
Ningrum, M. A. (2017). Peran Keluarga Dalam Menumbuhkan Jiwa Wirausaha Sejak Usia Dini. 2, 29–32. https://doi.org/https://doi.org/10.26740/jp.v2n1.p39-43
Permana, R. S. M., & Mahameruaji, J. N. (2018). Manajemen Sumber Daya Manusia Di Stasiun Televisi Lokal Radar Tasikmalaya Tv. ProTVF, 2(1), 1. https://doi.org/https://doi.org/10.24198/ptvf.v2i1.19878
Sulaeman, M. (2018). Efektifitas Pelatihan Keterampilan Berusaha Dan Bantuan Stimulan Usaha Ekonomis Produktif Terhadap Pengentasan Kemiskinan (Studi Kasus Di Kota Banjar). 3(1). https://doi.org/http://doi.org/10.25273/jta.v3i1.2164
Surani, D., Listiawati, Andini, M., & Mahdy, N. (2020). Pelatihan Macrame Untuk Meningkatkan Keterampilan Ibu-Ibu Rumah Tangga Produktif Di Lingkungan Kelurahan Dalung. 01(02), 143–152. https://doi.org/http://10.46306/jabb.v1i2.12
Suryana. (2016). Kewirausahaan : Kiat dan Proses Menuju Sukses (4th ed.). http://www.penerbitsalemba.com
Widnyana, I. W., Widyawati, S. R., & Warmana, G. O. (2018). Pengaruh pemberian mata kuliah kewirausahaan dan pelatihan wirausaha terhadap minat wirausaha ekonomi kreatif pada mahasiswa unmas denpasar. 1(1), 171–177. https://doi.org/https://doi.org/10.24912/jbmi.v1i1.1895
