Pendampingan Wirausaha di Kawasan Kuliner Kelurahan Ledok, Kecamatan Argomulyo Kota Salatiga

Authors

  • Henry Yuliamir Sekolah Tinggi Ilmu Ekonomi Parwisata Indonesia
  • Enik Rahayu Sekolah Tinggi Ilmu Ekonomi Parwisata Indonesia
  • Alleta Dewi Maria Sekolah Tinggi Ilmu Ekonomi Parwisata Indonesia

DOI:

https://doi.org/10.30640/abdimas45.v2i2.1688

Keywords:

Business Assistance, Entrepreneurship, Culinary

Abstract

The project involves a series of training and consultations facilitated by a team of experts experienced in business management, marketing and entrepreneurship. During the mentoring period, culinary entrepreneurs receive the knowledge and practical skills necessary to increase their operational efficiency, improve product quality and expand market reach. In addition, they are also involved in collaborative sessions that encourage the exchange of ideas and experiences between entrepreneurs in the region.

The results of this assistance include improving menu quality, improvements in financial and inventory management, as well as improvements in marketing and branding of culinary businesses. Participants also reported an increase in their income and increased competitiveness in the local culinary market.

Apart from the positive economic impact, this assistance also provides social benefits by strengthening the local culinary entrepreneurial community and encouraging collaboration between them. These steps aim to maintain sustainable positive development in the Ledok Village culinary area and provide inspiration for the development of micro and small businesses in the surrounding area.

Thus, the "Entrepreneurial Assistance in the Culinary Area of ​​Ledok Subdistrict" project shows the potential to improve the local economy, strengthen the community, and provide positive benefits to the local community. The conclusion of this project provides a positive view of the role of community service in supporting local economic development and community empowerment.

References

Anang Firmansyah, M. 2019. Pemasaran Produk Dan Merek. Surabaya: CV Penerbit Qiara Media.

Anggito, Albi & Johan Setiawan. 2018. Metodologi Penelitian Kualitatif. Jawa Barat: CV Jejak.

Anggraini, Yulia. 2020. Penerapan Marketing Mix Dalam Meningkatkan Volume Penjualan Industri Kerajinan Marmer Di Kecamatan Campurdarat Tulungagung. Tulungagung: Skripsi Tidak Diterbitkan.

Aldy Purnomo, Rochmat, Riawan, dan La Ode Sugianto. 2017. Studi Kelayakan Bisnis. Ponorogo: Unmuh Ponorogo Press.

Ariani dan Mohammad Nur Utomo. 2017. “Kajian Strategi Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Di Kota Tarakan”. Jurnal Organisasi dan Manajemen. Vol. 13. No. 2.

Asman, Nasir. 2020. Studi Kelayakan Bisnis, (Pendoman Memulai Bisnis Era Revolusi Industri 4.0). Jawa Barat: CV Adanu Abimata.

Astuty, Tri. 2015. Buku Pendoman Umum Pelajar Ekonomi. Jakarta: Vicosta Publishing.

A. Tenrinippi. 2019. “Kewirausahaan Sosial Di Indonesia”. Meraja Journal. Vol. 2. No. 3. Bahri. 2019. Pengantar Kewirausahaan. Surabaya: CV Qiara Media.

Bahrul Rizki, Muhammad. 2018. “Strategi Badan Usaha Milik Desa (BUMDes) Dalam Pengembangan Usaha Kebun Singkong Gajah Di Desa Tepian Makmur Kecamatan Rantau Pulung Kabupaten Kutai Timur”. Jurnal Sosiantri Sosiologi. Vol. 6. No. 4.

Brenda Monica, Jusnia. 2020. Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Pada Perusahaan Kerupuk Edos Desa Ketanon Kecamatan Kedungwaru Kabupaten Tulungagung. Tulungagung: Skripsi Tidak diterbitkan.

Budiman Bancin, John. 2021. Citra Merek Dan Word of Mouth. Surabaya: Cv Jakad Media Publishing. Dari badan Pusat Statistik Kabupaten Tulungagung, Kecamatan Karangrejo Dalam Angka 2019

Damsar dan Indrayani. 2009. Pengantar Sosiologi Ekonomi. Jakarta: Kencana. Daryanto. 2012. Pendidikan Kewirausahaan. Yogyakarta: Gava Media.

Downloads

Published

2023-10-04

How to Cite

Henry Yuliamir, Enik Rahayu, & Alleta Dewi Maria. (2023). Pendampingan Wirausaha di Kawasan Kuliner Kelurahan Ledok, Kecamatan Argomulyo Kota Salatiga. Jurnal Pengabdian Masyarakat, 2(2), 49–60. https://doi.org/10.30640/abdimas45.v2i2.1688

Similar Articles

1 2 > >> 

You may also start an advanced similarity search for this article.