Manajemen Pemasaran Outlet Cuci Sepatu Ngumbah Shoes
Laporan Kegiatan Kuliah Kerja Lapangan
DOI:
https://doi.org/10.30640/abdimas45.v3i1.2365Keywords:
Strategy, Policy, Material Activities, ForecastingAbstract
Entrepreneurship is a creative business that is formed based on innovation to create something new, has added value, provides benefits, creates jobs and the results are useful for other people. Entrepreneurship is always confused with Medium Enterprises, although this is not always the case, because not always the business owned by an entrepreneur is classified as a Micro, Small and Medium Enterprise (MSME). Micro, Small and Medium Enterprises (MSMEs) can be interpreted in various ways by various sources. The basis for formulating the meaning of MSMEs can be based on the amount of business results/income, the amount of capital, the number of workers and the form of business. Micro, Small and Medium Enterprises (MSMEs) apparently have an important role in making a positive contribution to overcoming economic, social problems, in the form of high levels of poverty, large numbers of unemployed people, especially among people with low education, inequality in income distribution, uneven development processes between urban and rural areas and the problem of urbanization with all its negative impacts.
References
Adrian Sutedi, Pengadaan Barang & Jasa dan Berbagai Permasalahannya, Sinar Grafika, Jakarta, 2012 Moch Solekhan, Penyel
Siahaya, Willem. 2012. Manajemen Pengadaan Procurement Management. Bandung: Alfabeta.
Terry, George R dan Leslie W Rue. 1992. Dasar-Dasar Manajemen. Jakarta: Bumi A
Yudaneru. (2017). Tugas Tentang Purchasing. https://yudaneru.
Aziz Sholeh, Abdul et. Al. 2024. Kompensasi Terhadap Motivasi Kerja Karyawan pada PT. Insolent Raya di Surabaya, Journal Of Management and Creative Business Vol. 2 No. 1 Januari 2024, Halaman : 82 - 96
Daengs, G. S. A., Istanti, E., Negoro, R. M. B. K., & Sanusi, R. (2020). The Aftermath of Management Action on Competitive Advantage Through Proccess Attributes at Food and Beverage Industries Export Import in Perak Harbor of Surabaya. International Journal Of Criminology and Sociologi, 9, 1418–1425
Enny Istanti1), Bramastyo Kusumo2), I. N. (2020). IMPLEMENTASI HARGA, KUALITAS PELAYANAN DAN PEMBELIAN BERULANG PADA PENJUALAN PRODUK GAMIS AFIFATHIN. Ekonomika 45, 8(1), 1–10
Iwa Soemantri, Asep et al. 2020. Entrepreneurship Orientation Strategy, Market Orientation
And Its Effect On Business Performance In MSMEs. Jurnal EKSPEKTRA Unitomo Vol. IV No. 1, Hal. 1-10.
Kumala Dewi, Indri et al, 2022 Peningkatan Kinerja UMKM Melalui pengelolaan Keuangan,Jurnal Ekonomi Akuntansi , UNTAG Surabaya, Hal ; 23- 36
Pandu Widodo, Hesti et. al. 2024. Dampak Pelatihan, Motivasi dan Lingkungan Kerja pada
Kinerja Karyawan PT. KAI (Persero) di Stasiun Surabaya Pasar Turi, Journal Of Management and Creative Business Vol. 2 No. 1 Januari 2024, Page 66 - 81
Pramono Budi,Istanti Enny, Daengs GS,Achmad, Syafi’i, Bramastyo KN,RM ,2023, Impact of Social Media Marketing and Brand Awareness on Purchase Intention in coffe shop culinary in Surabaya, International Journal of Entrepreneurship and Business Decelopment, Volume. 5 Number 6 November 2022, Page. 968 - 977
Rina Dewi, et al. 2020. Internal Factor Effects In Forming The Success Of Small Businesses. Jurnal SINERGI UNITOMO, Vol. 10 No. 1, Hal. 13-21
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Jurnal Pengabdian Masyarakat
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
