Pengaruh Efikasi Diri Berwirausaha dan Motivasi Berwirausaha terhadap Minat Berwirausaha yang Dimediasi oleh Pendidikan Kewirausahaan

Daffandra Artha Firdausy; Oey Hannes Widjaja

doi:10.30640/jmcbus.v4i4.7585

Authors

Daffandra Artha Firdausy Universitas Tarumanagara
Oey Hannes Widjaja Universitas Tarumanagara

DOI:

https://doi.org/10.30640/jmcbus.v4i4.7585

Keywords:

Entrepreneurial Intention, Entrepreneurial Motivation, Entrepreneurial Self-Efficacy, Entrepreneurship Education, Generation Z

Abstract

This study aims to analyze the influence of entrepreneurial self-efficacy and entrepreneurial motivation on entrepreneurial intention, with entrepreneurship education serving as a mediating variable among Generation Z in Jakarta. The study employed a quantitative approach using a causal research design. A total of 200 respondents were selected through purposive sampling. Primary data were collected using a structured questionnaire with a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. Entrepreneurial self-efficacy and entrepreneurial motivation were treated as independent variables, entrepreneurial intention as the dependent variable, and entrepreneurship education as the mediating variable. This study is expected to provide a deeper understanding of the factors influencing entrepreneurial intention among Generation Z, particularly the role of entrepreneurship education in strengthening the relationship between entrepreneurial self-efficacy, entrepreneurial motivation, and entrepreneurial intention. The findings are expected to contribute to the development of entrepreneurship literature and provide practical implications for educational institutions and policymakers in designing more effective entrepreneurship education programs to encourage the growth of young entrepreneurs and support sustainable economic development in Indonesia..

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