Analisis Inovasi Terbuka dalam Memperkuat Daya Saing pada Batik Putri Sanggabuana Karawang

Abstract

This study examines the implementation of open innovation in strengthening the competitiveness of Batik Putri Sanggabuana Karawang, which faces challenges including a shortage of skilled artisans, weak regeneration, and unstable production. The study aims to identify collaborative practices, learning processes, and value creation strategies generated through open innovation. A descriptive qualitative approach was employed using interviews, observations, and documentation. The findings reveal that open innovation expands learning opportunities, facilitates knowledge transfer, and fosters a collaborative ecosystem involving batik managers, government, academic institutions, schools, and local communities. Nevertheless, the limited availability of competent artisans remains a major obstacle to production sustainability and product competitiveness. Analysis using the Strategy Canvas and ERRC Framework indicates that developing an edu-production hub, strengthening the visual identity of Karawang batik, and establishing a structured community of young artisans are effective strategies for creating new market opportunities beyond saturated competition. The study concludes that cross-sector collaboration and a sustainable production ecosystem are essential for ensuring that open innovation generates long-term economic value, strengthens competitive advantage, and supports the sustainable development of local batik MSMEs.