Pengaruh Pelatihan terhadap Keterampilan Digital Pelaku UMKM di Kota Tasikmalaya
DOI:
https://doi.org/10.30640/jmcbus.v4i3.7240Keywords:
Digcomp, Digital Skills, Digital Transformation, MSMES, Training.Abstract
Digital transformation has reshaped the business environment, requiring Micro, Small, and Medium Enterprises (MSMEs) to strengthen their digital capabilities in order to remain competitive. Nevertheless, many MSME owners still encounter challenges in effectively utilizing digital technologies to support business activities. This study investigates the influence of training on the digital skills of MSME owners in Tasikmalaya City. A quantitative descriptive approach was employed involving all 106 MSME owners who had participated in digital training programs organized by the Office of Cooperatives, MSMEs, Industry, and Trade of Tasikmalaya City. Using a saturated sampling technique, data were gathered through structured questionnaires and analyzed using descriptive statistics and simple linear regression with IBM SPSS Statistics. The analysis confirms that training has a positive and statistically significant effect on digital skills (t = 12.557, p < 0.001). Furthermore, the coefficient of determination (R² = 0.603) indicates that training accounts for 60.3% of the variation in participants' digital skills, while the remaining 39.7% is explained by other factors beyond the scope of this study. These findings highlight the importance of well-designed and practice-oriented training programs in enhancing the digital competencies of MSME owners and supporting their adaptation to the digital business environment.
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