Gaya Hidup Digital Halal (Halal Digital Lifestyle) dan Konsumsi Etis (Ethical Consumption) di Kalangan Muslim Indonesia

Muhammad Nur Salim; Umma Farida; Mohammad Dzofir

doi:10.30640/jmcbus.v4i2.6882

Authors

Muhammad Nur Salim Universitas Islam Negeri Sunan Kudus
Umma Farida Universitas Islam Negeri Sunan Kudus
Mohammad Dzofir Universitas Islam Negeri Sunan Kudus

DOI:

https://doi.org/10.30640/jmcbus.v4i2.6882

Keywords:

Digital Islamic Econom, Digital Trust, Ethical Consumption, Halal Digital Lifestyle, Religiosity

Abstract

The development of the digital Islamic economy has transformed Muslim consumer behavior from a utilitarian orientation toward value-driven, ethical, and religiously informed consumption. However, the increasing adoption of a halal digital lifestyle does not necessarily lead to ethical consumption among Muslim consumers. This study aims to examine the effects of Halal Digital Lifestyle, Religiosity, and Digital Trust on Ethical Consumption among Indonesian Muslims. The research questions address whether Halal Digital Lifestyle, Religiosity, and Digital Trust influence Ethical Consumption, and whether Digital Trust mediates the relationship between Halal Digital Lifestyle and Ethical Consumption. A quantitative survey approach was employed involving 143 Muslim consumers actively using digital platforms. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4. The findings reveal that Religiosity and Digital Trust have positive and significant effects on Ethical Consumption, while Halal Digital Lifestyle has no direct significant effect. Furthermore, Halal Digital Lifestyle positively influences Digital Trust, and Digital Trust significantly mediates the relationship between Halal Digital Lifestyle and Ethical Consumption. These findings highlight the critical role of religiosity and digital trust in fostering ethical consumption behavior among Muslim consumers within the digital Islamic economy ecosystem.

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