Implementasi Metode Analisis Menggunakan NVivo dalam Penelitian Kualitatif

Hartono Hartono; Jose Da Silva; Francisco Da Costa; Donny Melianto; Made Suparta

doi:10.30640/jmcbus.v3i2.4652

Authors

Hartono Hartono Universitas 17 Agustus 1945 Surabaya
Jose Da Silva Universitas 17 Agustus 1945 Surabaya
Francisco Da Costa Universitas 17 Agustus 1945 Surabaya
Donny Melianto Universitas 17 Agustus 1945 Surabaya
Made Suparta Universitas 17 Agustus 1945 Surabaya

DOI:

https://doi.org/10.30640/jmcbus.v3i2.4652

Keywords:

coding, data visualization, NVivo, qualitative analysis, social research

Abstract

Hartono, 2025. Analysis Using Nvivo In Qualitative Research. Doctoral Program, 17 Agustus 1945 University, Surabaya. Qualitative research plays an important role in exploring social phenomena in depth, but often faces challenges in managing and analyzing complex data. NVivo is a software solution designed to help researchers conduct qualitative data analysis systematically and efficiently. This paper discusses the use of NVivo in analyzing in-depth interview data on public perceptions of public transportation policies. With a descriptive approach and case studies, this paper shows how NVivo facilitates the process of coding, category creation (nodes), pattern searching (query), and data visualization. The results of the analysis show that NVivo improves accuracy, efficiency, and facilitates collaboration in qualitative research. Thus, NVivo is recommended as an important tool in improving the quality and validity of social research results.