Pengaruh Strategi Pemasaran Mie Instant Gaga Mie 100 pada PT Jakarana Tama
DOI:
https://doi.org/10.30640/jmcbus.v3i1.3609Keywords:
marketing strategy, instant noodles, 4PAbstract
This study aims to analyze the effect of marketing strategies on the product performance of Gaga Mie 100 at PT Jakarana Tama. The method used is a literature review, which involves reviewing various relevant secondary sources, such as scientific journals, articles, and research reports. The focus of the research includes elements of marketing strategy, namely product, price, promotion, and distribution. The results show that product innovation and digital promotion play a significant role in increasing brand awareness and consumer purchasing interest. Competitive prices attract the attention of lower-middle consumer segments, while extensive distribution ensures the availability of products in the market. However, some challenges still need to be addressed, such as improving the effectiveness of distribution in rural areas and continuing to present product innovations in line with market trends. The conclusion of this study confirms that a holistic and adaptive marketing strategy is key to the success of Gaga Mie 100 in a competitive market. PT Jakarana Tama is advised to strengthen digital promotions, expand distribution networks, and conduct ongoing evaluations of marketing strategies to maintain product competitiveness.
References
Agustiana, I. R., Sutantio, A., Felix, Nico, & Pratama, M. F. (2023). The Effect of Customer Loyalty and Location on Purchasing Decisions at Brastagi Supermarket Gatot Subroto. Outline Journal of Management and Accounting, 2(2), 39–46. https://doi.org/10.61730/ojma.v2i2.137
Ahmadi, M. A. (2023). Manajemen Strategi Dalam Meningkatkan Loyalitas Nasabah Bank. Jurnal Manajemen Perbankan Keuangan Nitro, 7(1), 15–25. https://doi.org/10.56858/jmpkn.v7i1.167
Ahmadi, M. A., & Mahargyani, A. (2024). Pengaruh Kesadaran Lingkungan (Green Awerenes) Akan Keputusan Pembelian Konsumen: Literature Review. J-Fine Journal of Finance, Business and Economics, 2(1), 1–12. http://journal.unu-jogja.ac.id/
Dimas, M., Ubaidillah, U., Rizky, V., Rofi, A., & Dutahatmaja, A. (2024). Dampak Persepsi Harga, Kualitas Produk, Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Berulang Pada Parfum Toyka. Musytari: Neraca Manajemen, Akuntansi, Dan Ekonomi, 6(3), 61–70.
Gunawan, P. A., & Kunto, Y. S. (2022). Pengaruh Brand Image Dan Nutrition Label Terhadap Keputusan Pembelian Mie Instan Lemonilo: Efek Moderasi Orientasi Makanan Sehat. Jurnal Manajemen Pemasaran, 16(1), 48–56. https://doi.org/10.9744/pemasaran.16.1.48-56
Hamid, M. G., Hidayat, A. R., & Prasetyo, A. A. (2024). PENGARUH INFLUENCER MARKETING PADA UMKM: DAMPAK PADA CITRA MEREK DAN KESADARAN MEMBELI. Inovasi Ekonomi Dan Bisnis, 06(1), 25–34.
Handoyo, T. T. (2024). PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUASAN KONSUMEN AQUA MELALUI KEPUTUSAN PEMBELIAN DI SUPERMARKET HARI–HARI KOTA DUMAI RIAU. Jurnal Manajerial Bisnis, 8(1).
Heryanto, D. (2008). Strategi Pemasaran Mie Instant Gaga Mie 100 Pada Pt Jakarana Tama Food Industry Kabupaten Bogor , Jawa Barat.
HIMANSHU, Y. (2023). Analysis of Marketing Strategies of Nestle Maggi. International Journal For Multidisciplinary Research, 5(2). https://doi.org/10.36948/ijfmr.2023.v05i02.2061
Kolanus, J. A., Lapian, S. L. H. V. J., & Poluan, J. G. (2024). Evaluasi Strategi Pemasaran Pt. Indofood Sukses Makmur Tbk Sulawesi Utara Terhadap Produk Unggulan Perusahaan (Indomie) Menggunakan Metode Swot. Jurnal EMBA , 12(No. 1), 860–867. https://ejournal.unsrat.ac.id/index.php/emba/article/view/54491%0Ahttps://ejournal.unsrat.ac.id/index.php/emba/article/download/54491/45851
Lingga, D., & Simanjuntak, D. (2024). Product Differentiation in Food-Product Markets: Evidence from the Asian Instant Noodles Industry. Agris On-Line Papers in Economics and Informatics, 16(2), 75–95. https://doi.org/10.7160/aol.2024.160206
Ma’ruf, N., Alfalisyado, A., Purwidianti, W., & Randikaparsa, I. (2024). Pengaruh Kualitas Produk, Inovasi Produk, Citra Merek Dan Digital Marketing Terhadap Keputusan Pembelian. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 8(2), 1314–1330. https://doi.org/10.31955/mea.v8i2.4106
Mahesti, A. A. (2024). KEPERCAYAAN SEBAGAI VARIABEL INTERVENING ( Studi kasus di Mitra Swalayan Purwodadi ).
Martínez-López, F. J., Anaya-Sánchez, R., Fernández Giordano, M., & Lopez-Lopez, D. (2020). Behind influencer marketing: key marketing decisions and their effects on followers’ responses. Journal of Marketing Management, 36(7–8), 579–607. https://doi.org/10.1080/0267257X.2020.1738525
Nuraini, R., Lamboy Sinaga, V., Yusnanto, T., Henri Kusnadi, I., & Hadayanti, D. (2024). Analysis of The Influence of Online Selling, Digital Brand Image and Digital Promotion on Purchase Intention of Instant Noodle Products. Jurnal Sistim Informasi Dan Teknologi, 6, 13–18. https://doi.org/10.60083/jsisfotek.v6i1.340
Poetri, A. H. Z. (2021). Diabetes In Urban and Rural Areas: A Comparative Study Diabetes. Public Health Science Journal, 2019, 1–10.
Pradana, N. S. (2024). Analisis Penempatan Produk Yang Mempengaruhi Brand Image Mie Gaga 100. Tuturrupa, 6(1), 37–50. https://doi.org/10.24167/tuturrupa.v6i1.11260
Pragosep, I. A., & Laksana, K. D. (2022). Pengaruh Kualitas Pelayanan dan Harga Terhadap Keputusan Pembelian Pada Idexpress Surabaya. Jurnal Pendidikan Tambusai, 6(2), 13928–13939.
Purwanto, E. P., & Febiana, R. A. (2022). Strategi Komunikasi Pemasaran Terpadu Hungery Chicken Dalam Meningkatkan Jumlah Penjualan. 1–27.
Rayhan, M., Putra, S. S., & Digdowiseiso, K. (2023). Pengaruh Harga, Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian dalam Berbelanja Buah Lokal di Supermarket Gelael. Reslaj : Religion Education Social Laa Roiba Journal, 6(2), 1053–1065. https://doi.org/10.47467/reslaj.v6i2.5567
Riyanto, S., & Taufiq, A. R. (2023). The Influence of Promotion , Price , Service Quality on Customer Satisfaction and Repurchase Decisions at Alfamart and Indomaret ( Study at Alfamart and Indomaret in Banjar City ). 14(6), 484–489.
Septadiana, A., & Heru, S. (2023). PENGARUH HARGA, KUALITAS LAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA BANDENG JUWANA TIDAR SURABAYA. Jurnal Ilmu Dan Riset Manajemen.
Sihite, A. H. (2022). Analisis Perubahan Pola Konsumsi Masyarakat Dan Implikasinya Terhadap Sektor Perekonomian. Jurnal Price : Ekonomi Dan Akuntansi, 1(01), 36–46. https://ejournal.seaninstitute.or.id/index.php/jecoa/article/view/3596
Sugiyono. (2019). Metode Penelitian Manajemen. CV. Alfabeta.
Syamhari, W. (2023). Globalisasi dan Tatanan Ekonomi Baru. JMEB Jurnal Manajemen Ekonomi, 1(1), 23–31.
Triwijayati, A., Luciany, Y. P., Novita, Y., Sintesa, N., & Zahruddin, A. (2023). Strategi Inovasi Bisnis untuk Meningkatkan Daya Saing dan Pertumbuhan Organisasi di Era Digital. Jurnal Bisnis Dan Manajemen West Science, 2(03), 306–314. https://doi.org/10.58812/jbmws.v2i03.564
Wardana, C. K., & Widowati, R. (2021). The Influence of Product Knowledge and Religious Norms on Consumer Purchase Intention Mediated by Attitude. Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020), 176(ICoSIAMS 2020), 376–381. https://doi.org/10.2991/aer.k.210121.053
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Journal of Management and Creative Business
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
