Pengaruh Sosial Media Instagram Terhadap Keputusan Pembelian  Pada Aisy Drink Kota Bima

Nurul Afrianti; Ismunandar Ismunandar

doi:10.30640/jmcbus.v1i4.1663

Authors

Nurul Afrianti Sekolah Tinggi Ilmu Ekonomi Bima
Ismunandar Ismunandar Sekolah Tinggi Ilmu Ekonomi Bima

DOI:

https://doi.org/10.30640/jmcbus.v1i4.1663

Keywords:

Social Media, Instagram, Purchase Decisions

Abstract

This research aims to determine the social media Instagram on purchasing decisions at Aisy Drink, Bima City. This type of research is associative. The research instrument used in this research was a questionnaire with a Likert scale. The population used in this research were all consumers who had seen or been exposed to Aisy drink product promotions via social media, with a sample size of 50 respondents. The data collection techniques used in this research were observation, questionnaires and literature study. The data analysis techniques used in this research are validity test, reliability test, classical assumption test, simple linear regression analysis, simple correlation coefficient, determination test, and t test. The research results show that social media Instagram influences purchasing decisions at Aisy Drink Bima City.

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