Pengaruh E-Commerce Shopee dan Pendapatan Terhadap Perilaku Konsumtif Masyarakat Desa Pulau Rajak Kecamatan Betung Perspektif Ekonomi Syariah

Wiwik Wiwik; Zuul Fitriani Umari; Oki Sania Riski

doi:10.30640/ekonomika45.v12i2.4326

Authors

Wiwik Wiwik Universitas Islam Negeri Raden Fatah Palembang
Zuul Fitriani Umari Universitas Islam Negeri Raden Fatah Palembang
Oki Sania Riski Universitas Islam Negeri Raden Fatah Palembang

DOI:

https://doi.org/10.30640/ekonomika45.v12i2.4326

Keywords:

Shopee E-Commerce, Income, Consumptive Behavior

Abstract

Consumptive behavior is a situation where a person has a desire to consume products that are actually not needed excessively in order to achieve satisfaction alone. With income and ease of using e-commerce, it can cause changes in people's consumption behavior. This is because people feel that shopee e-commerce is the most accessible online shopping platform . In addition, whatever item they are looking for is always there with many options and at a cheaper price. Therefore, people prefer to shop online through shopee e-commerce, both to meet their needs and only for items that are not really needed. This study aims to determine the influence of shopee e-commerce and income on consumptive behavior. The method used in this study is quantitative with multiple linear regression analysis methods. The results of this study are that shopee e-commerce (X1) has a significant influence on consumptive behavior (Y) as seen from the results of the t-test it is known that the value of sig is 0.002 <0.05 and revenue (X2) has a significant influence on consumptive behavior (Y) seen from the t-test it is known that the value of sig is 0.005 < 0.05. It can be concluded that shopee e-commerce and income have an effect on the consumptive behavior of the people of Rajak Island Village, Betung District from the perspective of sharia economics.

References

Adi Ahdiat, "5 E-Commerce Shopee Dengan Pengunjung Terbanyak di Indonesia(Januari-Desember2023), http://databoks.katadata.co.id/datapublish/2024/01/10/5-e-commerce- dengan-pengunjung-terbanyak-sepanjang-2023.

Budi Harsono, Hendi, Eka Prasetya Nazara, Julie Tryany, Sherly Celia Natalia, and Viona Frederica, ‘Sejak Muda Sadar Pajak – Peran Generasi Milenial Dalam Peningkatan Pengetahuan Untuk Kepatuhan Wajib Pajak Demi Pemulihan Ekonomi’, Prosiding National Conference for Community Servic Project (NaCosPro), 4.1(2022), pp.499–509.

Cindy Pramesti, “Pengaruh Penggunaan E-Commerce Shopee Terhadap Perilaku Konsumtif Mahasiswa Tadris IPS Universitas Islam Negeri Syarif Hidayatullah Jakarta”, ( Skripsi Universitas Islam Negeri (UIN) Syarif Hidayahtullah Jakarta 2024)

Dani Fakhri Alfarizi, Dwicahyo Bagus dan Sanjaya F Vicky, "Pengaruh E- Commerce Shopee Dan Kemudahan Bertransaksi Terhadap Perilaku Konsumtif Pada Mahasiswa Fakultas Ekonomi Dan BIsnis Islam UIN Raden Intan Lampung", Business And Enterpreneurship (BEJ), ISSN:2745-8547, Vol.4, No,2, Agustus 2023.

Desta Aulia, Kasmi, Sari Yolanda Noca, Saputra Herdiyan Ricco dan Waziana Winia, “Pemanfaatan E-Commerce Shopee Sebagai Upaya Peningkatan Ekonomi Ibu-Ibu PKK Pelaku Bisnis”, NEAR:Jurnal Pengabdian Masyarakat, Vol.1, No.2, Mei 2022, http://jurnal.kdi.or.id./index.php/nr.

Edy Sarwo dan Marwiyah Laelatul Siti `Ainulyaqin MH, “Analisis Pengaruh Perilaku Konsumtif dan Tingkat Pendapatan Terhapat Online Shopping Pada E-commerce Shopee Dalam Perspektif Ekonomi Islam”, Jurnal Ilmiah Ekonomi Islam,9(03),2023, 4279-4294, http://jurnal.stie-aas.ac.id/index.php/jie

Fauziah Ulfah Garnita, “Pengaruh Fasilitas (Fitur) E-Commerce Shopee Terhadap Perilaku Konsumtif Mahasiswa (Studi Kasus Mahasiswa STEI Ar-Risalah Ciamis), Jurnal Ekonomi Islam, Vol. VII, No.II, Juli- Desember 2022:254- 267.

Gary Amstrong dan Kotler Philip, Prinsip-prinsip Pemasaran Jilid I, (Jakarta: PT. Salemba Empat, 1997), 196

Jasmalinda, “Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Motor Yamaha Di Kabupaten Padang Pariaman.’, Jurnal Inovasi Penelitian, 1.10 (2021), pp. 2199–2205.

Lumanauw B, Ani J and Tampenawas J L A, “Pengaruh Citra Merek, Promosi Dan Kualitas Layanan Terhadap Keputusan Pembelian Konsumen Pada E- Commerce Tokopedia Di Kota Manado the Influence of Brand Image, Promotion and Service Quality on Consumer Purchase Decisions on Tokopedia E-Commerce in Manado’, 663 Jurnal EMBA, 9.2 (2021), pp. 663– 74.

Mawardi, W Rahmadhani Nina dan Wahyu Putri Mega, “Analisis Perilaku Konsumtif Melalui Online Shopping Pada Remaja Desa Tanjung Agung Lampung Selatan Perspektif Ekonomi Syariah’’, Jurnal Ekonomi Syariah, Vol.6, No.1, 2023, P-ISSN 26210622.

Muhammad Aswad dan Azizah Maulida, “Pengaruh Belanja Online Pada E- Commerce Shopee Terhadap Perilaku Konsumtif Generasi Millennial di Blitar”, J-CEKI: Jurnal Cendekia Ilmiah, Vol.1, No.4, Juni 2022.

Muhammad Azhari, Badri Muhammad dan Fitriah Nenden, “Analisis Pengaruh E- commerce Shopee Terhadap Kepercayaan Konsumen” Karimah Tauhid, Vol.2, No.4, E-ISSN 2963-590X | Islamiati et.al.

Muhammad Ridwan, “ Keputusan Pembelian Melalui Situs Belanja Online Terhadap Perilaku Konsumtif Masyarakat Generasi Millennial di Blitar (Studi Kasus Pada Pengguna Aplikasi Lazada di Medan), J-EBIS, Vol,3, No.2, Juni 2018.

Putri Annisa Ayuditama dan Pujianto Utomo, Annisa Putri Ayudhitama dan Utomo Pujianto, “ Analisis Kualitas dan Usabilitas Berdasarkan Persepsi pada Website Shopee”, JIP (Jurnal Infrmatika Polinema), Vol.6, Edisi 1, 2019, h. 62.

Rara Vega Anindya Amalia,"Pengaruh E-Commerce Shopee Terhadap Perilaku Konsumtif Masyarakat Desa Kradenan Kecamatan Jetis Kabupaten Ponorogo”, ( Skripsi Institut Agama Islam Negeri Ponorogo), 2022. hlm.17.

Sugiyono, Statistik Untuk Penelitian (2010). 15.

Sugiyono, Statistik Untuk Penelitian, (2022), 14.

Triyono Setyo, “Perkembangan E-commerce Shopee di Indonesia’’, 11 Maret 2012, https://www.unpas.ac.id/perkembangan-e-commerce-di-indonesia/