Analisis Pengaruh Kualitas Pelayanan, Ketepatan Waktu Pengiriman, Dan Harga Terhadap Kepuasan Pelanggan Pada Ninja Expres Kota Payakumbuh
DOI:
https://doi.org/10.30640/ekonomika45.v11i2.2552Keywords:
Service quality, timeliness, price, customer satisfactionAbstract
This research discusses the analysis of the influence of service quality, on time delivery, price on customer satisfaction at Ninja Express Payakumbuh City. The aim of this research is to determine the effect of service quality, timeliness of delivery and price on customer satisfaction with package delivery services by Ninja Express in Payakumbuh City. The method used is quantitative. Data was collected through a survey with a questionnaire. This questionnaire was shown to the people of Payakumbuh city who had used the Ninja Xpress expedition. Samples were taken as many as 100 people. The technique used is non-probability sampling with a purposive approach. This research uses multiple regression analysis. From this research, it was found that 37.5% of Ninja Express service quality in Payakumbuh influences customer satisfaction, 38.5% of delivery accuracy influences customer satisfaction, and 23.3% of price perception influences customer satisfaction with Ninja Express.
References
Atmoko, P. T. (2022). The Effect of Timeliness of Delivery and Price on Consumer Satisfaction at Ninja Xpress Sampit. Jurnal Kajian Ekonomi, Manajemen, & Akuntansi, 3(2), 229–240. http://jurnal.unda.ac.id/index.php/KEIZAI/index
Aziz Sholeh, Abdul et. Al. 2024. Kompensasi Terhadap Motivasi Kerja Karyawan pada PT. Insolent Raya di Surabaya, Journal Of Management and Creative Business Vol. 2 No. 1 Januari 2024, Halaman : 82 - 96
Pandu Widodo, Hesti et. al. 2024. Dampak Pelatihan, Motivasi dan Lingkungan Kerja pada Kinerja Karyawan PT. KAI (Persero) di Stasiun Surabaya Pasar Turi, Journal Of Management and Creative Business 2 (1) , 66 - 8
Fandi, Tjiptono. 2014. Service, Quality & Satisfaction. Edisi 3. Yogyakarta: Penerbit Andi.
Ghozali, I. (2016) Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23. Edisi 8. Semarang: Badan Penerbit Universitas Diponegoro.
Hafizha, S., & Nuryani, H. S. (2019). Pengaruh Kualitas Pelayanan, Ketepatan Waktu, Tarif Pengiriman, dan Fasilitas terhadap Kepuasan Pelanggan J&T Express. Jurnal Manajemen Dan Bisnis, 2(1).
Handoko, B. (2017). Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepuasan Konsumen di Titipan Kilat JNE Medan. Jurnal Ilmiah Manajemen Dan Bisnis, 17(1).
Ismanto, J. (2020). Manajemen pemasaran. Tangerang Selatan: Unpam Press.
Juliandi A, Irfan, Manurung S. 2014. Metodologi Penelitian Bisnis: Konsep dan Aplikasi. Medan: UMSU Press.
Kasmir. (2018). Customer Services Excellent Teori dan Praktik. Jakarta: PT Rajagrafindo Persada.
Kotler, P. & Armstrong, G. (2012), Prinsip- Prinsip Pemasaran Edisi 12 penerbit Erlangga.
Kotler, Philip & Gary Amstrong. (2018). Prinsip-prinsip Pemasaran. Jakarta: Erlangga..
Meftahudin. (2018). Pengaruh Kualitas Pelayanan dan Fasilitas Kantin UNISQ Terhadap Kepuasan Pelanggan (Studi Kasus Pada Mahasiswa UNISQ). 281–288.
Nasution, A. R. (2020). Pengaruh Harga dan Ketepatan Waktu Pengiriman Terhadap Kepuasan Konsumen pada J&T Express di Kota Medan.
Prabowo, S. A. 2018. Pengaruh Suasana Toko, Kualitas Pelayanan, Kepercayaan, dan Persepsi Harga Terhadap Minat Beli Ulang Konsumen Mirota Kampus Godean. Jurnal Ekobis Dewantara, 1(7), pp.115-126
Sugiyono. 2018. Metode Penelitian Kuantitatif, Kualitatig, dan R&D, penerbit Alfabeta,Bandung
Tjiptono, F. (2020). Strategi pemasaran: prinsip dan penerapan. Yogyakarta: Andi.
WEBSITE
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
