Analisis Strategis Public Relations Ruang Guru Dalam Upaya Membangun Branding Sebagai Platform Mitra Belajar Daring

Syuryatman Desri; Mutiara Citra Sari; Sarah Faikhotul Fadilla; Widia Khairani; Salima Shindi Sabila

doi:10.30640/ekonomika45.v11i2.2549

Analisis Strategis Public Relations Ruang Guru Dalam Upaya Membangun Branding Sebagai Platform Mitra Belajar Daring

Authors

Syuryatman Desri Universitas Andalas Payakumbuh
Mutiara Citra Sari Universitas Andalas Payakumbuh
Sarah Faikhotul Fadilla Universitas Andalas Payakumbuh
Widia Khairani Universitas Andalas Payakumbuh
Salima Shindi Sabila Universitas Andalas Payakumbuh

DOI:

https://doi.org/10.30640/ekonomika45.v11i2.2549

Keywords:

Public Relations, Branding, Strategic Analysis

Abstract

Ruangguru is a bold educational application based in Indonesia. Ruangguru provides a variety of educational services, including tutoring, online classes, learning materials, and various educational resources. descriptive research method with a case study approach. Ruangguru's public relations primarily relies on news media, especially digital news. In the evaluation stage, at the evaluation preparation level, Ruangguru Public Relations has made preparations before implementing the program. Ruangguru Public Relations has key performance indicators in the form of total coverage and total engagement, total articles distributed, and number of interviews with the media.

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Published

2024-05-16

How to Cite

Syuryatman Desri, Mutiara Citra Sari, Sarah Faikhotul Fadilla, Widia Khairani, & Salima Shindi Sabila. (2024). Analisis Strategis Public Relations Ruang Guru Dalam Upaya Membangun Branding Sebagai Platform Mitra Belajar Daring. EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan, 11(2), 474–489. https://doi.org/10.30640/ekonomika45.v11i2.2549