Pengaruh City Branding terhadap Keputusan Berkunjung Wisatawan  pada Wisata Religi Makam Gus Dur di Kabupaten Jombang

Abid Datul Mukhoyaroh; Luluk Nur Hidayati

doi:10.30640/ekonomika45.v8i2.2445

Authors

Abid Datul Mukhoyaroh Universitas Pesantren Tinggi Darul Ulum
Luluk Nur Hidayati Universitas Pesantren Tinggi Darul Ulum

DOI:

https://doi.org/10.30640/ekonomika45.v8i2.2445

Keywords:

City Branding, Pressence, Prerequisites, Decisions viewed

Abstract

The best way to encourage competitiveness among regions one of which create a strong brand identity to reflect the region to attract potential consumers, tourists, investors or residents. One of the marketing activities to promote the City. Branding today is through tourism activities. This study aims to find and analyze the effect of the decision of City Branding travelers visiting the tomb of religious tourism Gus Dur in Jombang. This type of research used in this research is quantitative with survey approach. The analysis technique used is multiple linear regression analysis with six predictor obtained as follows, obtained partial test t value for X₁ = 0.134, X₂ = - 2.826, X₃= -0.108, X₄ = 2.385, X₅ = 5.965, X₆ = -0, 26 meaning that the variable X₁ is not partial effect on variable Y, X₂ partial effect on variable Y, X₃ is not partial effect on variable Y, the variable X₄ partial effect on variable Y, variable X₅ partial effect on variable Y, variable X₆ is not partial effect to variable Y.

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