Analisis Pengaruh Rasio Profitabilitas dan Solvabilitas dalam Menilai Kinerja Keuangan PT Unilever Indonesia Tbk pada Tahun 2021–2023
DOI:
https://doi.org/10.30640/jumma45.v5i1.5939Keywords:
Financial Performance, Financial Ratios, Gross Profit Margin, Profitability Ratio, Solvency RatioAbstract
This study examines the financial performance of PT Unilever Indonesia Tbk for the period 2021–2023 through the application of profitability and solvency ratio analysis. The research uses a quantitative descriptive approach by utilizing secondary data sourced from the company's audited annual financial reports. The analysis was conducted by calculating the Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Assets (ROA), Return on Equity (ROE), Debt to Asset Ratio (DAR), and Debt to Equity Ratio (DER). The results of the analysis show a downward trend in profitability ratios, indicating increased operational cost pressures. ROA shows a downward trend, reflecting suboptimal asset utilization, while ROE remains at a relatively high level, influenced by the use of debt-based financing. In terms of solvency, the increase in DAR and DER values indicates an increase in the company's financial risk. Overall, the company's financial performance is still considered healthy, although improvements in operational efficiency and more optimal capital structure management are needed.
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