Analisis Pengaruh E-commerce dan Harga terhadap Keputusan Pembelian Homyped di PT. Ramayana Lestari Sentosa, Tbk Teladan Medan Prov.Sumatera Utara
DOI:
https://doi.org/10.30640/jumma45.v4i1.4823Keywords:
E-commerce, Price, Purchase Decision, Ramayana TeladanAbstract
This study aims to analyze the Influence of E-commerce and Price on Homyped Purchasing Decisions at PT. Ramayana Lestari Sentosa, Tbk Teladan Medan Prov. North Sumatra. E-commerce is the purchase, sale and marketing of goods and services through electronic systems as one of the results of technological innovation that has become an important platform in modern buying and selling activities, while Price is the amount of money paid for services, or the amount of value that consumers exchange in order to get benefits from having or using goods or services. The research method uses a quantitative approach. The population in this study were all consumers who had purchased Homyped at PT. Ramayana Lestari Sentosa Tbk Teladan Medan Prov. North Sumatra with a sample size of 130 respondents taken using purposive sampling techniques. The data analysis used is multiple linear regression analysis. Research data were collected using a questionnaire. With a cronbach alpha reliability of e-commerce of 0.888, a price of 0.901, and a purchasing decision of 0.916. The results of the study indicate that: (1) There is a positive and significant influence between e-commerce on purchasing decisions; (2) There is a positive and significant influence between price on purchasing decisions; (3) There is a positive and significant influence between e-commerce and price on purchasing decisions.
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