Optimalisasi Pengelolaan dan Digitalisasi Usaha pada UMKM Roti Bakar Arella 2 melalui Pendampingan Pencatatan Keuangan Sederhana, QRIS, dan Google Maps
DOI:
https://doi.org/10.30640/abdimas45.v5i1.7145Keywords:
Business Digitalization, Google Maps, MSMEs, QRIS, Simple Financial RecordkeepingAbstract
This community service activity aimed to support the management of Roti Bakar Arella 2 MSME through the implementation of simple financial recordkeeping and the utilization of digital technology. Based on observations and interviews with the business owner, several issues were identified, including the absence of regular financial records, the lack of a QRIS-based digital payment system, and the business location not being listed on Google Maps. The assistance program included training on simple financial recordkeeping, QRIS registration, and the creation of a business profile on Google Maps. All activities were conducted using a participatory assistance approach by involving the business owner in every stage, from the initial assessment to the final discussion. The program resulted in the implementation of simple transaction records, the adoption of QRIS as an alternative payment method for customers, and the successful publication of the business profile on Google Maps. These outcomes indicate that the assistance contributed to better business management while improving transaction convenience and business accessibility through the use of digital technology.
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