Peran Pemerintah Daerah dalam Memanfaatkan Media Sosial untuk Informasi Potensi Wisata Danau Rana Mese di Desa Golo Loni

Marco Adesaputra Sanjaya Nule; Petrus Kase; Theny I. B. Kurniati Pah

doi:10.30640/ekonomika45.v13i2.5979

Authors

Marco Adesaputra Sanjaya Nule Universitas Nusa Cendana
Petrus Kase Universitas Nusa Cendana
Theny I. B. Kurniati Pah Universitas Nusa Cendana

DOI:

https://doi.org/10.30640/ekonomika45.v13i2.5979

Keywords:

Local Government Role, Rana Mese Lake, Social Media, Sustainable Tourism, Tourism Promotion

Abstract

This study aims to analyze the role of the local government in utilizing social media as an information medium for the tourism potential of Rana Mese lake in East Manggarai Regency. The research employs a qualitative descriptive approach with data collected through interviews, observation, and documentation. Informants were selected using purposive sampling, consisting of government officials, tourism managers, local communities, and tourists. Data analysis follows the model of Miles and Huberman, including data reduction, data display, and conclusion drawing, while data validity is ensured through triangulation techniques. The results indicate that the local government has performed strategic roles as promoter, informant, motivator, and facilitator in utilizing social media for tourism development. Social media has contributed to increasing destination visibility, tourist visits, and local economic activities. However, the implementation is not yet optimal due to several constraints, such as limited internet access (blank spot areas), low digital literacy among communities, and limited inter-institutional coordination. Additionally, tourism management involves multiple stakeholders, including BKSDA as the primary conservation authority, which emphasizes environmental protection alongside tourism promotion. The study concludes that strengthening digital infrastructure, improving community capacity, and enhancing inter-agency coordination are essential to optimize the use of social media in supporting sustainable tourism development.

References

Adisasmita, R. (2011). Manajemen pemerintahan daerah. Yogyakarta: Graha Ilmu.

Bogdan, R., & Taylor, S. J. (1992). Introduction to qualitative research methods. New York: Wiley.

Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230. https://doi.org/10.1111/j.1083-6101.2007.00393.x

Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management. Tourism Management, 29(4), 609-623. https://doi.org/10.1016/j.tourman.2008.01.005

Dwivedi, Y. K., et al. (2015). Government adoption of social media: A systematic literature review. Government Information Quarterly, 32(3), 343-357.

Effing, R., & Spil, T. (2016). The social strategy cone: Towards a framework for evaluating social media strategies. International Journal of Information Management, 36(1), 1-8. https://doi.org/10.1016/j.ijinfomgt.2015.07.009

Encyclopedia of Law and Economics. (2021). Tourism. Springer.

Encyclopedia of Tourism. (2023). Economic development and tourism. Springer.

Friedman, M. M. (1998). Family nursing: Theory and practice. Connecticut: Appleton & Lange.

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68. https://doi.org/10.1016/j.bushor.2009.09.003

Mekarisce, A. A. (2020). Teknik pemeriksaan keabsahan data pada penelitian kualitatif. Jurnal Ilmiah Kesehatan Masyarakat, 12(3), 145-151. https://doi.org/10.52022/jikm.v12i3.102

Mergel, I. (2013). Social media adoption and resulting tactics in the U.S. federal government. Government Information Quarterly, 30(2), 123-130. https://doi.org/10.1016/j.giq.2012.12.004

Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis. California: Sage Publications.

Moleong, L. J. (2007). Metodologi penelitian kualitatif. Bandung: Remaja Rosdakarya.

Munar, A. M., & Jacobsen, J. K. S. (2014). Motivations for sharing tourism experiences through social media. Tourism Management, 43, 46-54. https://doi.org/10.1016/j.tourman.2014.01.012

Narwoko, J. D., & Suyanto, B. (2010). Sosiologi: Teks pengantar dan terapan. Jakarta: Kencana.

Nasrullah, R. (2015). Media sosial: Perspektif komunikasi, budaya, dan sosioteknologi. Bandung: Simbiosa Rekatama Media.

Rhodes, R. A. W. (1996). The new governance: Governing without government. Political Studies, 44(4), 652-667. https://doi.org/10.1111/j.1467-9248.1996.tb01747.x

RRI. (2024). Kondisi blankspot di kawasan wisata Danau Rana Mese. Radio Republik Indonesia.

Sedarmayanti. (2010). Manajemen sumber daya manusia dan produktivitas kerja. Bandung: Mandar Maju.

Soekanto, S. (2002). Sosiologi suatu pengantar. Jakarta: Raja Grafindo Persada.

Sugiyono. (2017). Metode penelitian kualitatif, kuantitatif, dan R&D. Bandung: Alfabeta.

Teknika, M., & Hananto, A. (2023). Analisis daya saing pariwisata Indonesia. Jurnal Pariwisata Nasional, 5(2), 45-58. https://doi.org/10.26905/jt.v2i1.7592

Undang-Undang Republik Indonesia Nomor 10 Tahun 2009 tentang Kepariwisataan.

Undang-Undang Republik Indonesia Nomor 14 Tahun 2008 tentang Keterbukaan Informasi Publik.

Undang-Undang Republik Indonesia Nomor 23 Tahun 2014 tentang Pemerintahan Daerah.

UNWTO. (2019). UNWTO tourism definitions. Madrid: World Tourism Organization.

We Are Social & DataReportal. (2025). Digital 2025: Indonesia.

Zamili, M. (2015). Menghindari bias dalam penelitian kualitatif. Jurnal Ilmu Sosial, 12(1), 45-52.