Analisis Efektivitas Program Corporate Social Responsibility (CSR) terhadap Citra Perusahaan di Sektor Keuangan

Dadang Irawan; Mohammad Chaidir; Benardi Benardi

doi:10.30640/ekonomika45.v12i2.4133

Authors

Dadang Irawan Sekolah Tinggi Ilmu Ekonomi Kasih Bangsa
Mohammad Chaidir Sekolah Tinggi Ilmu Ekonomi Kasih Bangsa
Benardi Benardi Sekolah Tinggi Ilmu Ekonomi Kasih Bangsa

DOI:

https://doi.org/10.30640/ekonomika45.v12i2.4133

Keywords:

Corporate Social Responsibility, Corporate image, Financial sector

Abstract

This study aims to analyze the effectiveness of Corporate Social Responsibility (CSR) programs in enhancing corporate image in the financial sector and to identify key factors influencing their success. CSR has become a crucial strategy for companies to build positive relationships with society and establish a strong reputation. Through a literature review approach, this research evaluates how well-structured and integrated CSR implementation with business strategies can strengthen corporate image. The findings indicate that the success of CSR depends on its integration with core business operations, active stakeholder engagement, transparency, and accountability in reporting. Additionally, CSR programs tailored to local community needs can create significant social impact while supporting the company’s business sustainability. This study provides strategic recommendations for improving CSR implementation effectiveness, including the importance of collaboration with local communities and transparent reporting practices. Consequently, CSR contributes to corporate reputation and creates long-term value for society and other stakeholders.

References

Aidil, M., Ramadhan, A., & Syamsuddin, S. (2024). Pengaruh corporate social responsibility terhadap reputasi bank syariah. Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi), 8(4), 1232–1241.

Andayani, W., Ikbal, M., Wuryantoro, M., & Sidarta, A. L. (2024). Studi literatur aspek ekonomi, sosial dan lingkungan tanggung jawab sosial perusahaan PT Bukit Asam Tbk. Jurnal Riset Terapan Akuntansi, 8(1), 175–192.

Ardani, N. K. S., & Mahyuni, L. P. (2020). Penerapan corporate social responsibility (CSR) dan manfaatnya bagi perusahaan. Jurnal Manajemen Bisnis, 17(1), 12–23.

Asrofi, M. Y., & Aquinia, A. (2023). Pengaruh kualitas pelayanan dan citra perusahaan terhadap kepuasan nasabah. Jurnal Ilmiah Universitas Batanghari Jambi, 23(3), 3300–3305.

Bastomi, A., Addiarrahman, A., & Zahara, A. E. (2023). Implementasi corporate social responsibility (CSR) di PT Trimitra Lestari Kabupaten Tanjung Jabung Barat (suatu tinjauan etika bisnis Islam). Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset, 1(6), 436–457.

Hardiani, H. (2016). Pengaruh corporate social responsibility (CSR) terhadap brand image (citra perusahaan) studi pada PT. Bank BRI Tbk (Persero) Cabang Makassar. Jurnal Ilmiah Bongaya, 1(1), 50–56.

Huda, S., & Lukman, M. (2023). Implementasi program corporate social responsibility (CSR) di PT. Pertamina Hulu Mahakam dalam perspektif sharia enterprise theory. ILTIZAMAT: Journal of Economic Sharia Law and Business Studies, 2(2), 77–86.

Julythiawati, N. P. M., & Ardiana, P. A. (2023). Pengaruh pelibatan pemangku kepentingan dan tanggung jawab sosial pada reputasi perusahaan. Public Service and Governance Journal, 4(2), 239–246.

Kaizen Institute. (2025). The importance of a corporate sustainability strategy for profit and the environment. https://kaizen.com/insights/importance-corporate-sustainability-strategy/

Kholis, A. (2020). Corporate social responsibility: Konsep dan implementasi.

Lutfia, A., Amaluddin, A., & Muttaqin, A. (2021). Peran corporate social responsibility dalam meningkatkan citra perusahaan PT. Gunung Verbeck Karebbe Luwu Timur. Respon: Jurnal Ilmiah Mahasiswa Ilmu Komunikasi, 2(2).

Narang, A. T., & Oktavian, D. P. (2022). Partisipasi masyarakat dalam program tanggung jawab sosial dan lingkungan menurut perspektif ISO 26000. Jurnal Hukum To-Ra: Hukum untuk Mengatur dan Melindungi Masyarakat, 8(3), 374–386.

Nopriyanto, A. (2024). Analisis pengaruh corporate social responsibility (CSR) terhadap nilai perusahaan. Komitmen: Jurnal Ilmiah Manajemen, 5(2), 1–12.

Nurfauziah, F. L., & Utami, C. K. (2021). Pengaruh pengungkapan CSR dan tata kelola perusahaan terhadap nilai perusahaan sektor industri sub sektor tekstil dan garmen. Jurnal Akuntansi, 15(1), 42–70.

Oktamayuni, N. (2021). Pengaruh corporate social responsibility (CSR) terhadap kinerja keuangan pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2018–2019. Manajemen Keuangan Syariah, 1(1), 64–77.

Saputa, M. R. (2024). Optimalisasi penerimaan negara melalui zakat dan pajak perspektif Maqâsid Al-Syarî’ah. Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora, 2(2), 277–285.

Simbolon, A. A. (2023). Analisis efektivitas program corporate social responsibility (CSR). Literacy Notes, 1(2).