Pengaruh Trust Terhadap Intention To Purchase pada Pembelian Clothing Fashion Zara Oleh Konsumen Kota Surabaya

Adelia Intan Diah Ayu Pitaloka

doi:10.30640/ekonomika45.v12i1.3518

Authors

Adelia Intan Diah Ayu Pitaloka Universitas Surabaya

DOI:

https://doi.org/10.30640/ekonomika45.v12i1.3518

Keywords:

Trust, Integrity, Attitude, Intention to Purchase

Abstract

Trust plays an important role in building customer loyalty. Consumers who have built trust towards a brand or company tend to become loyal customers and repurchase consumer products or services. Consumers will also feel more comfortable paying higher prices for products or services that have a higher level of trust. ZARA fashion clothing original products are preferred by consumers in urabaya compared to KW or imitation products. In this case, consumers have become aware of the integrity aspect that arises from the consumer's attitude, where they understand that buying genuine products is more advisable considering the price compared to the existing quality.

References

Arachchi, H. A. D. M. (2022). Does perceived corporate citizenship affect purchasing intention during the COVID-19 pandemic? Across the mediation impact of brand trust and consumer–brand relationship. IIM Ranchi Journal of Management Studies, 1(2), 124–144. https://doi.org/10.1108/irjms-10-2021-0136

Aziz Sholeh, A., Abdul, et al. (2024). Kompensasi terhadap motivasi kerja karyawan pada PT. Insolent Raya di Surabaya. Journal of Management and Creative Business, 2(1), 82–96.

Gatling, A., Shum, C., Book, L., & Bai, B. (2017). The influence of hospitality leaders' relational transparency on followers' trust and deviance behaviors: Mediating role of behavioral integrity. International Journal of Hospitality Management, 62, 11–20. https://doi.org/10.1016/j.ijhm.2016.11.010

Jiang, Y., Miao, M., Jalees, T., & Zaman, S. I. (2019). Analysis of the moral mechanism to purchase counterfeit luxury goods: Evidence from China. Asia Pacific Journal of Marketing and Logistics, 31(3), 647–669. https://doi.org/10.1108/APJML-05-2018-0190

Kristiawati, et al. (2019). Citra merek, persepsi harga, dan nilai pelanggan terhadap keputusan pembelian pada mini market Indomaret Lontar Surabaya. Jurnal Ilmu Ekonomi dan Manajemen (JMM 17), 6(2), 27–36.

Mayasari, I., Haryanto, H. C., Wiadi, I., Wijanarko, A. A., & Abdillah, W. (2022). Counterfeit purchase intention of fashion brands: The personal values and social aspect of consumers as determinants. Gadjah Mada International Journal of Business, 24(1), 1–24. https://doi.org/10.22146/gamaijb.54660

Mullan, B., Wong, C., Kothe, E., & Maccann, C. (2013). Predicting breakfast consumption: A comparison of the theory of planned behaviour and the health action process approach. British Food Journal, 115(11), 1638–1657. https://doi.org/10.1108/BFJ-05-2011-0127

Ozdemir, E., & Sonmezay, M. (2020). The effect of the e-commerce companies’ benevolence, integrity, and competence characteristics on consumers’ perceived trust, purchase intention, and attitudinal loyalty. Business and Economic Research Journal, 11(3), 807–821. https://doi.org/10.20409/berj.2020.283

Peng, Y., & Min, H. (2020). Older employees' postretirement work planning: An application of the theory of planned behavior. Career Development International, 25(6), 565–579. https://doi.org/10.1108/CDI-02-2020-0038

Prathap, S. K., & C.C., S. (2022). Determinants of purchase intention of traditional handloom apparels with geographical indication among Indian consumers. Journal of Humanities and Applied Social Sciences, 4(1), 21–38. https://doi.org/10.1108/jhass-04-2020-0055

Setyawan, A., Noermijati, N., Sunaryo, S., & Aisjah, S. (2018). Green product buying intentions among young consumers: Extending the application of theory of planned behavior. Problems and Perspectives in Management, 16(2), 145–154. https://doi.org/10.21511/ppm.16(2).2018.13

Tenkasi, R. R. V., & Zhang, L. (2018). A test of the theory of planned behavior: Influencing behavioral change to go “Green.” Research in Organizational Change and Development, 26, 127–165. https://doi.org/10.1108/S0897-301620180000026004

Tseng, W. Y., Chiu, W., & Leng, H. K. (2021). A comparative study of consumers’ intention to purchase counterfeit outdoor products in Taiwan and Hong Kong. Journal of Asian Business and Economic Studies, 28(3), 162–176. https://doi.org/10.1108/JABES-02-2020-0011

Zhong, Y., Zhang, Y., Luo, M., Wei, J., Liao, S., Tan, K. L., & Yap, S. S. N. (2022). I give discounts, I share information, I interact with viewers: A predictive analysis on factors enhancing college students’ purchase intention in a live-streaming shopping environment. Young Consumers, 23(3), 449–467. https://doi.org/10.1108/YC-08-2021-1367