Analisis Marketing Mix Terhadap Pembelian Properti Milik Pt. Beringin Subur Kencana

Authors

  • Felix Ananda Gunawan FacultyyoffEconomicssanddBusinesssUniversityyoffBandarrLampung
  • M. Emil Rachman FacultyyoffEconomicssanddBusinesssUniversityyoffBandarrLampung

Keywords:

Price, Product, Promotion Location, Purchase Decision

Abstract

The study's goal was to examine how factors like as pricing, promotion, product, and location influenced consumers' decisions to buy property held by PT Beringin Subur Kencana. Price, Product, Location, and Promotion were the four independent factors that were examined in the study. The participants in the study were those who had purchased PT Beringin Subur Kencana-owned property. There were 45 participants in the study as a whole. The entire population is taken because there are fewer than 100 people. Quantitative techniques are used in the analysis procedure. The price variable had the highest t value in this study, as a result. As a result, the most important factor in PT Beringin Subur Kencana's decision to buy property is pricing.

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Published

2024-05-16

How to Cite

Felix Ananda Gunawan, & M. Emil Rachman. (2024). Analisis Marketing Mix Terhadap Pembelian Properti Milik Pt. Beringin Subur Kencana. EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan, 11(2), 364–370. Retrieved from https://jurnaluniv45sby.ac.id/index.php/ekonomika/article/view/2543

Issue

Vol. 11 No. 2 (2024): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan

Section

Articles

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