Pengaruh Kreativitas, Inovasi, dan Prilaku Wirausahawan terhadap Kesuksesan Usaha UMKM Kecamatan Kedaton Bandar Lampung
DOI:
https://doi.org/10.30640/jumma45.v4i2.5335Keywords:
Business Success, Creativity, Culinary MSMEs, Entrepreneurial Behavior, InnovationAbstract
This study aims to analyze the influence of creativity, innovation, and entrepreneurial behavior on the success of culinary MSME businesses in Kedaton District, Bandar Lampung City. The background of this research is based on the important role of MSMEs in the local economy, amid the challenges faced in the competitive food industry. The methodology used is a quantitative approach with data collection through a closed survey to 37 respondents of MSME owners who operate for more than one year and have branches. Data analysis was conducted using SPSS software, with multiple linear regression results showing has a positive and significant influence on business success. Innovation is the most dominant factor in increasing business success, with an R² value indicates that 58.5% of business success is influenced by these three variables. The conclusion of this study confirms the importance of increasing creativity, innovation, and entrepreneurial behavior to achieve success in the culinary business.
References
Afriyani, Y., & Muhajirin, M. (2021). Pengaruh Inovasi dan Kreativitas terhadap Kepuasan Konsumen pada UKM Dina Kelurahan Ntobo. Target: Jurnal Manajemen Bisnis, 3(1), 79-90. https://doi.org/10.30812/target.v3i1.1175
https://doi.org/10.30812/target.v3i1.1175
Andi Aenurohman, E. (2020). Dampak Kreativitas Dan Inovasi Produk Terhadap Kinerja UKM Di Kota Semarang. 21(1). http://journals.ums.ac.id/index.php/humaniora
https://doi.org/10.23917/humaniora.v21i1.8581
Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99-120. https://doi.org/10.1177/014920639101700108
Budiyanto, A. T. (2022). 17.0101.0160_Cover_Bab I_Bab II_Bab III_Bab V_Daftar Pustaka - ari tamtomo.
Desky Alkachvi, M., & Handayani, T. (2019). Pengaruh Kreativitas dan Inovasi produk terhadap Keberhasilan Usaha (Survey pada Pengusaha Sentra Sangkar Burung Sukahaji Bandung). www.jawapos.com/jpg-
Dwi Rizky, N., Aprica Isabella, A., Novila Sari, P., & Mitra Indonesia, U. (2024). Pengaruh Digital Marketing Dan Inovasi Produk Terhadap Pendapatan UMKM (Studi Kasus Pada UMKM Kec. Natar Kab. Lampung Selatan). https://doi.org/10.70428/jecatama.v3i1.807
Febriansyah, E. (2020). Jemper(Jurnal Ekonomi Manajemen Perbankan) Pengaruh Kreativitas Dan Inovasi Terhadap Kinerja Usaha UKM Tenun Motif Renda Kota Bima. http://jurnal.usbypkp.ac.id/index.php/jemper
https://doi.org/10.32897/jemper.v2i2.375
Hariyanto, M., & Ie, M. (2023). Pengaruh Kreativitas, Pengetahuan Kewirausahaan, Dan Media Sosial Terhadap Keberhasilan Usaha UMKM. 05(02), 511-518. https://doi.org/10.24912/jmk.v5i2.23422
Hasan, M., Fitri Hayati, A., Ayu Sasmita, F., Rijal Shafar, M., & Negeri Makassar, U. (2021). Jurnal Inovasi Pendidikan Ekonomi Ekonomi Kreatif di Masa Adaptasi Kebiasaan Baru: Kajian Kreativitas dan Inovasi Pada UMKM Subsektor Kuliner. Jurnal Inovasi Pendidikan Ekonomi, 11(2), 148-162. https://doi.org/10.24036/001126360
https://doi.org/10.24036/011126360
Himawati, N. (2024). Faktor-Faktor yang Mempengaruhi Keberhasilan dan Kegagalan dalam Berwirausaha: Sebuah Studi Literatur Determinants of Success and Failure in Entrepreneurship: A Literature Review. In Journal of Business Improvement (Vol. 1, Issue 2). https://journal.iai-alfatimah.ac.id/index.php/jobi
Ibrahim, A. U., & Abu, M. M. (2020). Influence Of Entrepreneurial Orientation On Firms Performance: Evidence From Small And Medium Enterprises In Nigeria. International Journal of Economics and Financial Issues, 10(2), 99-106. https://doi.org/10.32479/ijefi.9126
https://doi.org/10.32479/ijefi.9126
Jelatu, H. (2023). Pendapatan Usaha Dipengaruhi Oleh Perilaku Kewirausahaan Dan Strategi Pemasaran. Perencanaan Pembangunan Daerah, 1(1), 32-38.
Kristian, D., & Gofur, A. (2022). Pengaruh Kreativitas Dan Inovasi Produk Terhadap Keberhasilan Usaha (Studi Kasus Pada UMKM Dipademangan Jakarta Utara). In Jurnal Administrasi Bisnis (Vol. 106, Issue 1). https://doi.org/10.59435/gjmi.v1i2.20
Lestari, N. W. N. D., & Warmika, I. G. K. (2019). Pengaruh Orientasi Teknologi Dan Orientasi Pasar Terhadap Kinerja Perusahaan. E-Jurnal Manajemen Universitas Udayana, 8(11), 6700. https://doi.org/10.24843/ejmunud.2019.v08.i11.p16
https://doi.org/10.24843/EJMUNUD.2019.v08.i11.p16
Lestira Putri Warganegara, T., & Suciyati Amna, L. (2023). Asian Journal of Management Entrepreneurship and Social Science Determination Of Marketing Performance Of SMEs In Bandar Lampung City. https://ajmesc.com/index.php/ajmesc
Najwa, & Supriyanto, A. (2022). Pengaruh Inovasi Produk Dan Perilaku Kewirausahaan Terhadap Keberhasilan Usaha Kain Sasirangan. In Jurnal Sains Manajemen dan Kewirausahaan (Vol. 6, Issue 1). https://jsmk.ulm.ac.id/index.php/jsmk/index
Nasution, A. M. U., Lailikhatmisafitri, I., & Marbun, P. (2021). Keberhasilan Usaha Kuliner Dilihat Dari Faktor Karakteristik dan Pengetahuan Kewirausahaan (Studi Kasus Usaha Kuliner Ayam Penyet). Journal of Education, Humaniora and Social Sciences (JEHSS), 3(3), 1219-1229. https://doi.org/10.34007/jehss.v3i3.528
https://doi.org/10.34007/jehss.v3i3.528
Omar, M. K., Jamhari, N. A., & Yusoff, Y. M. (2021). Islamic Human Resource Management and Turnover Intention among Employees of an Islamic Religious Council. GATR Journal of Management and Marketing Review, 6(1), 56-64. https://doi.org/10.35609/jmmr.2021.6.1(6)
https://doi.org/10.35609/jmmr.2021.6.1(6)
Pensore, R. (1959). Sociology and Modern Society. New York: Harper & Row.
Priyono, P., & Burhanuddin, B. (2020). Penumbuhkembangan Perilaku Kewirausahaan Dalam Sistem Agribisnis Ayam Lokal. Journal of Integrated Agribusiness, 2(1), 62-76. https://doi.org/10.33019/jia.v2i1.1765
https://doi.org/10.33019/jia.v2i1.1765
Susanto, H. (2020). Pengaruh Kreativitas Dan Inovasi Terhadap Keberhasilan Usaha Mikro Kecil Menengah (UMKM) Di Kalimantan Tengah. Jurnal Penerapan Ilmu Manajemen Dan Kewirausahaan, 5(2), 10-21.
Warganegara, T. L. P., & Ardila, K. (2023). Pengaruh Orientasi Kewirausahaan, Inovasi Produk dan Keunggulan Bersaing Terhadap Kinerja Pemasaran UMKM Kuliner di Kota Bandar Lampung. Jurnal EMT KITA, 7(3), 647-653. https://doi.org/10.35870/emt.v7i3.1175
https://doi.org/10.35870/emt.v7i3.1175
Wibowo, A., Putri Pradiptha, A., & Retno Utari, D. (2020). Penyuluhan Wirausaha Berbasis Teknologi untuk Pemulihan Ekonomi Masyarakat Terdampak Covid-19 di Masa New Normal. Jurnal Pengabdian Kepada Masyarakat, 11(3), 357-365. http://journal.upgris.ac.id/index.php/e-dimas
https://doi.org/10.26877/e-dimas.v11i3.5872
Yudi Pratama, G. (2022). Perilaku Kewirausahaan Dan Pemasaran Dalam Meningkatkan Pendapatan Studi Pada Usaha Oriana Mini Mart. 2(2), 14-24. http://journal.stiestekom.ac.id/index.php/dinamika
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal Mahasiswa Manajemen dan Akuntansi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
