Strategi Pengembangan Bisnis Industri Mebel Kayu Jati dalam Meningkatkan Daya Saing dan Perekonomian Masyarakat Desa Bukir, Kota Pasuruan

Abstract

This study aims to explore business development strategies in the teak furniture industry to enhance its competitiveness and contribution to the local economy in Bukir Village, Pasuruan City. The teak furniture industry has significant potential to support regional economic growth through job creation, income generation, and the sustainability of local craft enterprises. However, the industry faces several challenges, including intense market competition, limited product innovation, suboptimal marketing practices, and changing consumer preferences toward modern furniture designs. To address these challenges, effective development strategies are needed to ensure business sustainability and growth. This research employed a qualitative method with a descriptive approach. Data were collected through direct observation, in-depth interviews, and documentation involving furniture business owners, workers, and local community members engaged in the industry. The data were analyzed using data reduction, data presentation, and conclusion-drawing techniques. The findings reveal that business development is achieved through improving product quality, creating designs that align with market trends, utilizing digital media for marketing, and enhancing human resource capabilities. In addition, collaboration among business actors, local government, and related stakeholders plays a vital role in expanding market access and strengthening competitiveness. The teak furniture industry contributes positively to the local economy by providing employment opportunities and increasing community income. Sustainable development strategies are therefore essential to maintain the industry's competitiveness and long-term growth in wider markets.