Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
type: channel
description: Journal Title: Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce.. Initials: Digital Frequency: Maret, Juni, September dan Desember Print ISSN: 2964-5298 Online ISSN: 2962-0821 Editor in Chief: Dr. Ir. Achmad Daengs GS, SE, MM, CPPM DOI: 10.30640 Publisher: Universitas 45 Surabaya Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce, telah memiliki p-ISSN: 2964-5298 dan e-ISSN: 2962-0821 (online) yang berpokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumberdaya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.Jurnal ini terbit 1 tahun 4 kali (Maret, Juni, September dan Desember). Jurnal ini terakreditasi SINTA 5 (SK Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Nomor 156/C/C3/KPT/2026 tanggal 7 April 2026, tentang Pemberitahuan Hasil Akreditasi Jurnal Ilmiah Periode 2 Tahun 2025), dimulai dari Volume 2 Nomor 2 Tahun 2023 sampai Volume 7 Nomor 1 Tahun 2028. Indexed by: Journal Sponsors and Partners :
publisher: Universitas 45 Surabaya
language: en-US
publication name: Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
issn: 2964-5298
items: Tingkat Pengetahuan Ibu Rumah Tangga terhadap Ekonomi Mikro dan Implikasinya terhadap Pengelolaan Keuangan Keluarga: Studi Kasus Pasar Senggol Kota Makassar
items: Strategi dalam Menjaga Kualitas Kinerja Room Attendant Waktu High Season pada Hotel Khas Malioboro Yogyakarta
items: Pengaruh Budaya Organisasi, Disiplin Kerja, dan Lingkungan Kerja terhadap Kinerja Karyawan Pt.Tiki di Palembang
items: Analisis Komparatif Kepuasan Pemanfaatan Aplikasi Mobile JKN dan Pelayanan Langsung Kantor BPJS Kesehatan Cabang Makassar
items: User Generated Content (UGC) Pariwisata Jawa Barat pada Media Sosial Instagram sebagai alat Marketing Public Relations
items: Peran Literasi Keuangan Dan Inklusi Keuangan Terhadap Pertumbuhan Usaha Mikro Dan Kecil Di Kabupaten Ngawi
items: Implementasi Metode Fifo dalam Pengelolaan Persediaan di Industri F&B
items: Optimalisasi Marketplace dan Sosial Media Marketing untuk Peningkatan Penjualan
items: Psikologi Ekonomi Pelaku UMKM pada Event Selasa Wagen di Kota Yogyakarta
items: Pengaruh Work-Life Balance dan Lingkungan Kerja terhadap Produktivitas Kerja Karyawan pada Holiway Garden Resort & SPA
items: Teknologi Kerja Hybrid dalam Manajemen SDM Terhadap Peran AI dan Kompetensi Organisasi: Systematic Literature Review
items: Pengaruh Product Innovation, Social Media Marketing, dan Lokasi Terhadap Purchase Decision pada Teh Poci Gana
items: Pengaruh Financial Knowledge, Learning Capacity, Financial Skills dan Lifestyle terhadap Financial Behavior
items: Analisis Peran Koperasi Merah Putih dalam Perspektif Sistem Ekonomi Indonesia
items: Pengaruh Work Life Balance dan Social Support Terhadap Burnout Pada Karyawan PT. Sum Hing Indonesia
items: Analisis Laporan Keuangan Badan Layanan Umum UIN KHAS Jember sebagai Satuan Kerja Lingkup KPPN Jember untuk Mengukur Kinerja Keuangan Periode 2022-2024
items: Cashless Society dan Masa Depan Bisnis Digital Indonesia: Analisis Pertumbuhan QRIS terhadap Ekosistem Perdagangan Modern
items: Penerapan Lean Canvas Untuk Mengidentifikasi Peluang Pengembangan Usaha Pada UMKM Toko Jumbo Bakery di Stasiun Bogor Pintu Timur
items: Pengaruh Lingkungan Kerja, Tanggung Jawab, Pengawasan dan Beban Kerja terhadap Kinerja Karyawan PT Bertuah Samudera Abadi
items: Strategi Rebranding pada UMKM Bandeng Presto SR di Kelurahan Tapaan Kota Pasuruan
items: Analisis Pengaruh Keamanan Aplikasi terhadap Loyalitas Mahasiswa dalam Menggunakan Layanan wondr by BNI
items: Pengaruh Persepsi Kemudahan dan Manfaat BRImo terhadap Kepuasan Nasabah Bank BRI pada Mahasiswa Program Studi Manajemen Angkatan 2025 Universitas Negeri Medan
items: Pengaruh TikTok Marketing terhadap Minat Beli dengan Kreativitas Konten sebagai Variabel Mediasi
items: Impulse Buying Produk Fashion pada Gen Z: Pengaruh Affiliate Marketing dan Live Streaming dengan Brand Awareness sebagai Mediasi melalui TikTok Shop
items: Pengaruh Ketidakpastian Lingkungan dan Total Quality Management terhadap Kinerja Operasional pada PT. BCA Finance Bandung
items: Pengaruh Upskilling dan Reskilling terhadap Peningkatan Kinerja di Era Artificial Intelligence (AI)
items: Pengaruh Stres Kerja dan Kepuasan Kerja terhadap Turnover Intention Karyawan Generasi Z di Sambal Bakar Garut
items: Pengaruh Kualitas Layanan dan Persepsi Risiko terhadap Loyalitas Pelanggan Belanja Online pada Platform Tiktok Shop
items: Peran Pelatihan dan Pendampingan Dinas Perindustrian dan Perdagangan dalam Meningkatkan Kinerja UMKM Dodol di Pasar Bengkel Kabupaten Serdang Bedagai
items: Pengaruh Pemasaran Digital, Penetapan Harga, dan Kepercayaan Pelanggan terhadap Minat Beli Ulang Jasa Nailart pada Shibynail
items: Pengaruh Penggunaan E-wallet terhadap Perilaku Konsumtif Mahasiswa Manajemen Generasi Gen Z dengan Literasi Keuangan sebagai Variabel Moderasi
items: Pengaruh Beban Kerja dan Kompetensi terhadap Kinerja Pegawai
items: Analisis Pengaruh Lingkungan Kerja dan Beban Kerja terhadap Kepuasan Kerja Bendahara pada Puskesmas di Kota Batam
items: Pengaruh Inflasi dan Suku Bunga terhadap Kunjungan Wisatawan Mancanegara di Sumatera Utara Tahun 2022–2024
items: Strategi Pengembangan Bisnis Industri Mebel Kayu Jati dalam Meningkatkan Daya Saing dan Perekonomian Masyarakat Desa Bukir, Kota Pasuruan
items: Studi Kelayakan Bisnis dan Risiko Ekspansi Ritel Modern: Studi pada Alfamart dengan Pendekatan Markets Feasibility dan Risk Assessment
items: Dampak Work Life Balance dan Budaya Kerja terhadap Employee Engagement Karyawan Generasi Z pada UMKM di Kabupaten Tasikmalaya
items: Analisis Manajemen Layanan Khusus pada Sekolah dengan Keterbatasan Lahan di SD Negeri 1 Sambangan
items: Pengaruh Gaya Kepemimpinan, Work Life Balance, Employee Engagement, dan Kepuasan Kerja terhadap Loyalitas Karyawan di Nasmoco Pemuda Semarang
items: Analisis Strategi Branding dan Pemasaran Strategis Tahu Dimsum Topping dengan Konsep Mix And Match pada Pasar Kuliner Modern Kab. Bekasi
items: Peran Strategi Pemasaran Digital dalam Pengembangan UMKM Mahasiswa melalui Peningkatan Inovasi: Studi pada Basreng Ngenes di Cikarang Selatan
items: Evaluasi Kebijakan Pemberdayaan UMKM kuliner dipasar mini datah manuah dalam Meningkatkan Ekonomi Masyarakat Kota Palangka Raya
items: Kebijakan Manajemen Pengelolaan Sumber Daya Alam pada Sektor Pertanian Padi dalam Meningkatkan Pendapatan Masyarakat di Kecamatan Gondangwetan Kabupaten Pasuruan
items: Pengaruh Current Ratio, Cash Holding, dan Leverage terhadap Nilai Perusahaan
items: Pengaruh Kualitas Pelayanan dan Promosi Melalui Fitur Goride Terhadap Kepuasan Pengguna pada Aplikasi Gojek di Kota Bandung
items: Budaya Organisasi sebagai Faktor Strategis dalam Meningkatkan Produktivitas dan Efektivitas Lingkungan Kerja
items: Pengaruh Sharing Project dan Motivasi Kerja terhadap Kinerja Guru melalui Profesionalitas Kerja Guru
items: Pengaruh Literasi Keuangan terhadap Perilaku Manajemen Keuangan Pribadi Mahasiswa Ekonomi
items: Evaluasi Perbedaan Perlakuan Pajak antara Wajib Pajak Orang Pribadi dan Badan dalam Perspektif Keadilan Pajak
items: Analisis Fiscal Gap Provinsi Aceh Tahun 2015-2024: Pendekatan Kapasitas Fiskal, Kebutuhan Fiskal, dan Dana Otonomi Khusus
items: Tinjauan Literatur Sistematis Manajemen Operasional Angkutan Truk Tambang : Metode Prisma
items: Analisis Pengaruh Kepemimpinan dan Disiplin Kerja terhadap Produktivitas Karyawan pada Aliansi Manajemen di Indonesia
items: Pemanfaatan Media Sosial sebagai Sarana Edukasi dan Pemasaran Layanan Kesehatan
items: Perubahan Komitmen Organisasi Tenaga Kependidikan Pasca Perubahan Kebijakan Waktu kerja
items: Pengaruh Komunikasi Internal, Quality of Work Life, dan Motivasi Kerja, terhadap Kinerja Pegawai Kantor ATR/BPN Kota Padang
items: Pengaruh Digital Customer Experience, Brand Trust, dan Social Media Engagement terhadap Keputusan Pembelian Air Mineral RON88 pada CV Air Segar Kita
items: Pengaruh Pelatihan dan Kompetensi terhadap Kinerja Operasional Melalui Pengalaman Kerja pada Anggota Pasukan Gegana Korbrimob
items: Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian di Aplikasi Shopee pada Mahasiswa Nusa Tenggara Timur di Yogyakarta
items: Pengaruh Beban Kerja dan Disiplin Kerja terhadap Efektivitas Kinerja Personel Melalui Pelatihan pada Satuan Penjinakan Bom Pasukan Gegana
items: Transformasi Citra Rumah Sakit di Era Digital: Tinjauan Literatur Mengenai Integrasi Kendali Mutu, Branding, dan Kepuasan Pasien
items: Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Loyalitas Melalui Kepuasan Pelanggan Sebagai Variabel Moderasi pada J&T Express Cabang Padang
items: Pengaruh Work-life balance terhadap Kinerja Karyawan Generasi Z melalui Stres Kerja sebagai Variabel Mediasi di Tasikmalaya
items: Pengaruh Citra Merek, Digital Marketing dan Harga terhadap Keputusan Pembelian Konsumen Nafasa Bakery & Cookies di Kabupaten Kediri
items: Dinamika Personal Financial Management Behavior Mahasiswa Generasi Z
items: Pengaruh Work From Café Lifestyle, Fasilitas Café dan Social Influence terhadap Keputusan Berkunjung ke Café 24 Jam pada Generasi Z
items: Pengaruh Social Media Listening dan Responsivitas Customer Service terhadap Loyalitas Pelanggan Hijab Azzura pada Generasi Z di Kabupaten Tasikmalaya

Tingkat Pengetahuan Ibu Rumah Tangga terhadap Ekonomi Mikro dan Implikasinya terhadap Pengelolaan Keuangan Keluarga: Studi Kasus Pasar Senggol Kota Makassar
type: item
description: This study aims to measure the level of knowledge among housewives regarding microeconomic concepts and analyze its implications for household financial management. The research was conducted at Pasar Senggol, Makassar City, using a case study approach that involved in-depth interviews and quantitative surveys. The findings reveal that most housewives have limited understanding of basic microeconomic concepts, such as supply, demand, and resource management. However, there is a significant positive correlation between the level of microeconomic knowledge and the effectiveness of household financial management, particularly in budgeting and saving practices. The conclusions of this study highlight the importance of economic education for housewives in enhancing family welfare and domestic is economic stability. An economic training program based on efficient resource management will be very useful for strengthening family financial management in the future. Strengthening economic knowledge for housewives is a strategic step in creating more independent and sustainable family economic resilience.
creator: Muh Imran Zacky
creator: Hasbi Assidiki
creator: Khairil Ramadhan
creator: Andi Fadel Muhammad
rights: Copyright (c) 2026 Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-24
publication date: 2026-04-24
volume: 5
number: 2
starting page: 01
ending page: 10
doi: 10.30640/digital.v5i2.6219

Strategi dalam Menjaga Kualitas Kinerja Room Attendant Waktu High Season pada Hotel Khas Malioboro Yogyakarta
type: item
description: The hotel industry is a service-oriented sector. Hotels rely on professional staff to manage operations and provide excellent service, thereby ensuring guest satisfaction. Hotels are expected to maintain high-quality performance to ensure smooth operations. The department playing a crucial role in hotel operations is the Housekeeping Department. Housekeeping is divided into several sections, one of which is the Room Section, responsible for the cleanliness, comfort, aesthetics, and safety of guest rooms; its staff are known as Room Attendants. To address this, an appropriate strategy is needed to maintain the quality of guest rooms offered to guests. The data collection method used in this study is qualitative descriptive, while the data collection techniques employed include interviews, observations, literature reviews, and documentation. The results of this study indicate that the strategy for maintaining the quality of Room Attendants’ performance during the high season at the Khas Malioboro Hotel in Yogyakarta is that Room Attendants must work in accordance with the applicable Standard Operating Procedures to ensure guest satisfaction. Hotel management also provides rewards and job training to employees who work according to standards, as a form of recognition for their work to support quality performance and operational efficiency.
creator: Erlangga Brahmanto
creator: Sri Maharani
rights: Copyright (c) 2026 Erlangga Brahmanto, Sri Maharani https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-21
publication date: 2026-05-21
volume: 5
number: 2
starting page: 11
ending page: 22
doi: 10.30640/digital.v5i2.6328

Pengaruh Budaya Organisasi, Disiplin Kerja, dan Lingkungan Kerja terhadap Kinerja Karyawan Pt.Tiki di Palembang
type: item
description: This study aims to determine the influence of organizational culture, work discipline, and work environment on employee performance at PT. Tiki Palembang, both simultaneously and partially. This study is associative. The variables used in this study are organizational culture (X1), work discipline (X2), work environment (X3), and employee performance (Y). With a sample of 67 employees. Using primary data collected through questionnaires. The data analysis method is multiple linear regression with the results showing that there is a positive influence of organizational culture, work discipline, and work environment on employee performance at PT. Tiki Palembang, indicated by F count 110.749> F table 2.75. There is a positive and significant influence of organizational culture on employee performance at PT. Tiki Palembang, indicated by tcount 2260> ttable 1.669. There is an influence of work discipline on employee performance at PT. Tiki Palembang. Employees of PT. Tiki in Palembang, indicated by tcount value of 2491> ttable 1.669. There is an influence of work environment on employee performance at PT. Tiki in Palembang, indicated by the calculated tcount of 3508 > ttable 1.669. The results of the determination coefficient test indicate that organizational culture, work discipline, and work environment contribute 83.3% to employee performance.
creator: Lala Angzel Lina
creator: Zaleha Trihandayani
creator: Yunita Febriani
rights: Copyright (c) 2026 Lala Angzel Lina, Zaleha Trihandayani, Yunita Febriani https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
volume: 5
number: 2
starting page: 23
ending page: 35
doi: 10.30640/digital.v5i2.6332

Analisis Komparatif Kepuasan Pemanfaatan Aplikasi Mobile JKN dan Pelayanan Langsung Kantor BPJS Kesehatan Cabang Makassar
type: item
description: This study aims to analyze the differences in user satisfaction levels between the JKN Mobile Application and Direct Services at the Makassar Branch Office of BPJS Kesehatan, and to identify the factors influencing these differences. This research is motivated by the phenomenon that, although the JKN Mobile Application was introduced with the hope of simplifying services, in reality, some BPJS Kesehatan participants still prefer to visit the branch office in person. The research method used was a qualitative approach with a comparative descriptive approach. Data were obtained through interviews, observation, and documentation involving 12 informants consisting of BPJS Kesehatan staff and JKN participants. The results show that the JKN Mobile Application provides higher satisfaction in terms of ease of access and time efficiency. However, technical obstacles and limited digital literacy remain for users. Meanwhile, direct services are superior in terms of clarity of information and interaction, but have the disadvantage of long queue times. Differences in satisfaction are influenced by factors such as ease of access, time efficiency, clarity of information, technical constraints, and users' level of digital literacy.
creator: Nestyn Widhiarti
creator: Sitti Nurbaya
creator: Irwan Abdullah
rights: Copyright (c) 2026 Nestyn Widhiarti, Sitti Nurbaya, Irwan Abdullah https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 5
number: 2
starting page: 36
ending page: 61
doi: 10.30640/digital.v5i2.6406

User Generated Content (UGC) Pariwisata Jawa Barat pada Media Sosial Instagram sebagai alat Marketing Public Relations
type: item
description: Rapid advances in digital technology and information systems have transformed tourism marketing from one-way communication dominated by official messages from destination managers and government agencies into participatory communication shaped by user-generated content (UGC). This study aims to analyze the types of UGC on Instagram related to West Java tourism, the information conveyed, and the patterns of interaction among users in online environments. Employing a qualitative approach with a virtual ethnographic tradition, the unit of analysis comprises UGC on Instagram posted by individual users and tagged with #wisatajawabarat, #destinasiwisatajawabarat, and #pariwisatajawabarat. Data were collected through literature review, participant observation, and documentation, and subsequently analyzed using thematic analysis. The findings indicate that the forms of UGC are photos and videos, with a strong focus on content depicting Bandung as one of the epicenters of tourism and the creative economy in West Java. The UGC combines functional information (location, routes, access, facilities, prices) with symbolic–affective information (atmosphere, beauty, emotional impressions), thereby constituting electronic word-of-mouth. User interactions are facilitated through likes, comments, reposts, and tagging, while comments on West Java tourism UGC can be categorized into appreciative, informative–consultative, and persuasive types. These results suggest that UGC represents a marketing public relations asset that can be integrated with the official “Smiling West Java” campaign to collaboratively enhance the promotion of West Java tourism in digital spaces.
creator: Renata Anisa
rights: Copyright (c) 2026 Renata Anisa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 5
number: 2
starting page: 62
ending page: 79
doi: 10.30640/digital.v5i2.6368

Peran Literasi Keuangan Dan Inklusi Keuangan Terhadap Pertumbuhan Usaha Mikro Dan Kecil Di Kabupaten Ngawi
type: item
description: This study aims to analyze the role of financial literacy and financial inclusion in the growth of Micro and Small Enterprises (MSEs) in Ngawi Regency, East Java. The primary focus of this research is to evaluate how the accessibility of financial services and the financial knowledge capacity of entrepreneurs drive the escalation of their business scale. Using a quantitative approach, data were collected through questionnaires distributed to 307 MSE entrepreneurs who are customers of Microfinance Institutions (MFIs) employing the Grameen Bank business model. Data analysis was performed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results indicate that financial inclusion has a positive and significant effect on MSE growth, confirming that access to capital is a major driver of business liquidity. Conversely, financial literacy shows a positive but insignificant effect, indicating a gap between theoretical understanding and managerial implementation in the field. Another interesting finding reveals a "Fintech Paradox," where financial technology is found to weaken the influence of financial decisions on business growth due to impulsive consumption behavior. This study concludes that massive financial inclusion must be accompanied by the strengthening of digital literacy to ensure sustainable MSE growth. It is recommended that the government and MFIs integrate digital education programs into capital distribution schemes to mitigate the risk of misusing productive funds.
creator: Febriawan Ardi Nugroho
creator: Rozalina Novianty
rights: Copyright (c) 2026 Febriawan Ardi Nugroho, Rozalina Novianty https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-30
publication date: 2026-05-30
volume: 5
number: 2
starting page: 80
ending page: 91
doi: 10.30640/digital.v5i2.6451

Implementasi Metode Fifo dalam Pengelolaan Persediaan di Industri F&B
type: item
description: The Food & Beverage industry relies heavily on the availability and quality of fresh raw materials, making inventory management crucial. This study aims to analyze the implementation of the First-In, First-Out (FIFO) method in inventory management at PT K Hospitality Investment. The research design used a case study. Data were collected through interviews, observation, and documentation, then analyzed descriptively and qualitatively to assess the implementation of the FIFO inventory method in inventory management. The results show that PT K Hospitality Investment adopts a strict chronological inventory system and issuance of goods based on the order of entry. The use of FIFO inventory is often supported by the FEFO (First-Expired, First-Out) technique. Integrated inventory control has contributed to the financial stability of PT K Hospitality Investment. When properly implemented, the FIFO method not only helps reduce waste and increase efficiency, but also supports the company's operational sustainability. Although the implementation has been successful, the company still faces challenges such as limited infrastructure, a manual recording system, sudden changes in trends or guest order volumes, and delays in supplier deliveries.
creator: Victoria Kusumaningtyas Priyambodo
creator: Sesi Kirani
creator: Wulandari Agustiningsih
rights: Copyright (c) 2026 Victoria Kusumaningtyas Priyambodo, Sesi Kirani, Wulandari Agustiningsih https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-30
publication date: 2026-05-30
volume: 5
number: 2
starting page: 92
ending page: 104
doi: 10.30640/digital.v5i2.6459

Optimalisasi Marketplace dan Sosial Media Marketing untuk Peningkatan Penjualan
type: item
description: The massive acceleration of information technology in the era of globalization has demanded Micro, Small, and Medium Enterprises (MSMEs), particularly in the fitness equipment sector, to comprehensively adopt digital marketing strategies to maintain business relevance. This study aims to deeply explore the optimization of synergy between social media and marketplaces in increasing the sales volume of barbell products through a descriptive qualitative approach. Data collection was conducted using triangulation techniques, including in-depth interviews, observation of digital platforms, and documentation studies of company transaction records. The research findings indicate that marketing success is not only determined by the presence of digital platforms but by a strategic integration where social media functions as a brand awareness channel while the marketplace acts as a secure transaction infrastructure. Educational content regarding exercise techniques and product durability has proven to be a crucial factor in building consumer trust before the purchasing stage. The speed of administrative response and transparency of stock data within the marketplace ecosystem are key determinants in converting social media followers into active buyers. Harmonious synergy between visual narratives on Instagram and logistical reliability on Tokopedia or Shopee significantly creates long-term customer loyalty. Measured and data-driven digital transformation serves as the primary foundation for barbell business owners to win the competition in the increasingly competitive sports equipment market.
creator: Mohammad Isa Wibisono
creator: Abdul Hamid Syarif
creator: Agung Winarno
creator: Agus Hermawan
rights: Copyright (c) 2026 Mohammad Isa Wibisono, Abdul Hamid Syarif, Agung Winarno, Agus Hermawan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-04
publication date: 2026-06-04
volume: 5
number: 2
starting page: 105
ending page: 114
doi: 10.30640/digital.v5i2.6497

Psikologi Ekonomi Pelaku UMKM pada Event Selasa Wagen di Kota Yogyakarta
type: item
description: Selasa Wagen is a cultural event held every 35 days in Yogyakarta, serving as a venue for cultural preservation and a platform for the economic activities of the local community. The objective of this study is to analyze the significance of activities during the Selasa Wagen event for MSME operators from the perspective of behavioral economics. This study focuses on economic activities and behavioral economics that impact increased economic opportunities for MSME operators during Selasa Wagen through various economic strategies tailored to the characteristics of each business. The method used is qualitative with a case study approach. Data collection was conducted through in-depth interviews, direct observation, and document analysis of MSME operators involved in Selasa Wagen in the Malioboro area and its surroundings. The findings of the study indicate that Selasa Wagen makes a significant contribution to the economic dynamics of MSME operators during Selasa Wagen in the Malioboro area, Yogyakarta. The emotions and feelings experienced by MSME operators during Selasa Wagen generate new perspectives and concepts.
creator: Ikhsanul Rafi
creator: Sony Heru Priyanto
creator: Sarbini Sarbini
rights: Copyright (c) 2026 Ikhsanul Rafi, Sony Heru Priyanto, Sarbini Sarbini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-05
publication date: 2026-06-05
volume: 5
number: 2
starting page: 115
ending page: 136
doi: 10.30640/digital.v5i2.6519

Pengaruh Work-Life Balance dan Lingkungan Kerja terhadap Produktivitas Kerja Karyawan pada Holiway Garden Resort & SPA
type: item
description: This study analysed the influence of work-life balance (X1) and working environment (X2) on employee productivity (Y) at Holiway Garden Resort & SPA using a quantitative causal approach. The population of 38 employees was used as a sample (full sampling), representing the actual and real conditions of the company. Primary data from a Likert scale questionnaire were analysed using multiple linear regression in SPSS 31.1 for Windows. The results showed that work-life balance had a negative and significant effect, while the work environment had a positive and significant effect. Secara simultan, keduanya berkontribusi secara signifikan terhadap produktivitas kerja. In this study, work-life balance was not always positive due to operational demands, irregular working hours, and dynamic work. Sebaliknya, lingkungan kerja lebih dominan berkat suasana yang nyaman, hubungan yang harmonis, dan fasilitas yang memadai. The practical implications of this study are managing work-life balance adaptively with proportional workload distribution and monthly attendance checks. Prioritising the work environment through effective communication among colleagues and a clear system of approval for leave will optimise employee productivity.
creator: Putu Dea Maharyanti
creator: Ni Made Dwi Ariani Mayasari
rights: Copyright (c) 2026 Putu Dea Maharyanti, Ni Made Dwi Ariani Mayasari https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-06
publication date: 2026-06-06
volume: 5
number: 2
starting page: 137
ending page: 152
doi: 10.30640/digital.v5i2.6513

Teknologi Kerja Hybrid dalam Manajemen SDM Terhadap Peran AI dan Kompetensi Organisasi: Systematic Literature Review
type: item
description: Digital transformation has significantly influenced Human Resource (HR) management through the adoption of artificial intelligence (AI) and hybrid work technology. These innovations support employees in performing tasks more efficiently, enhancing creativity, and improving data-driven decision-making processes. This study aims to examine the role of AI and hybrid work systems in increasing employee effectiveness and strengthening HR management quality within organizations. The research employs a Systematic Literature Review (SLR) method by collecting and analyzing relevant scientific articles related to AI, hybrid work technology, organizational competency, and HR management. The findings indicate that AI integration improves organizational operations by enabling accurate and real-time data analysis, leading to better decision-making outcomes. Meanwhile, hybrid work systems provide greater flexibility, contributing to higher productivity and improved work-life balance among employees. However, the successful implementation of these technologies depends on organizational readiness and employee competencies. Therefore, companies must continuously develop workforce capabilities and maintain a balanced collaboration between human resources and technology to sustain competitiveness in the rapidly evolving digital era.
creator: Keisa Ghautsi Arifa
creator: Ery Tri Djatmika Rudijanto Wahju Wardhana
creator: Puji Handayati
rights: Copyright (c) 2026 Keisa Ghautsi Arifa, Ery Tri Djatmika Rudijanto Wahju Wardhana, Puji Handayati https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-06
publication date: 2026-06-06
volume: 5
number: 2
starting page: 153
ending page: 167
doi: 10.30640/digital.v5i2.6508

Pengaruh Product Innovation, Social Media Marketing, dan Lokasi Terhadap Purchase Decision pada Teh Poci Gana
type: item
description: This research investigates the impact of product innovation, social media marketing, and strategic location on consumer purchasing decisions at Teh Poci Gana in Bantul, Yogyakarta. Utilizing a quantitative approach, data was collected via questionnaires from 200 participants familiar with the brand. Following rigorous validity, reliability, and classical assumption testing, multiple linear regression was employed for data analysis. The findings reveal that product innovation, social media engagement, and business location individually and collectively exert a positive, significant influence on consumer choices. Consequently, the study highlights that small beverage enterprises can enhance consumer appeal by diversifying their product offerings, leveraging active digital communication, and securing accessible retail locations. Furthermore, this study contributes to the growing body of marketing literature by providing empirical evidence regarding consumer behavior in the beverage industry, particularly among young consumers. The results indicate that businesses should continuously adapt their marketing strategies to changing consumer preferences and market competition. These findings may serve as a practical reference for entrepreneurs seeking to strengthen customer attraction and improve purchasing decisions through innovation, effective social media utilization, and strategic business location selection.
creator: Nyoman Parartha Deswara Evaganna
creator: Putu Saroyini Piartrini
rights: Copyright (c) 2026 Nyoman Parartha Deswara Evaganna, Putu Saroyini Piartrini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-07
publication date: 2026-06-07
volume: 5
number: 2
starting page: 168
ending page: 181
doi: 10.30640/digital.v5i2.6476

Pengaruh Financial Knowledge, Learning Capacity, Financial Skills dan Lifestyle terhadap Financial Behavior
type: item
description: Financial behavior among students still shows various problems, even though they have been academically equipped with financial knowledge. The problems faced by students, particularly those majoring in financial management, include the low application of financial knowledge, lack of saving habits, and a tendency toward a consumptive lifestyle, which leads to suboptimal financial behavior. This study aims to analyze the influence of financial knowledge, learning capacity, financial skills, and lifestyle on the financial behavior of undergraduate students majoring in financial management at the Faculty of Economics and Business, Udayana University. This research uses a quantitative approach with probability sampling as the sampling method, and data are collected through online questionnaires measured using a Likert scale, then analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the assistance of SmartPLS software. The results show that financial knowledge, learning capacity, financial skills, and lifestyle have a positive and significant effect on financial behavior. The conclusion of this study emphasizes that improving financial knowledge, learning capacity, and financial skills can enhance students’ financial behavior, while lifestyle needs to be managed wisely to avoid negative impacts. The implications of this study are expected to serve as a reference for educational institutions in designing more applicable financial literacy programs and increasing students’ awareness in managing their finances in a rational, planned, and sustainable manner.
creator: I Made Bagus Arya Krisna Dwi Arta
creator: I Gst. Bgs. Wiksuana
rights: Copyright (c) 2026 I Made Bagus Arya Krisna Dwi Arta, I Gst. Bgs. Wiksuana https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-08
publication date: 2026-06-08
volume: 5
number: 2
starting page: 182
ending page: 203
doi: 10.30640/digital.v5i2.6516

Analisis Peran Koperasi Merah Putih dalam Perspektif Sistem Ekonomi Indonesia
type: item
description: Cooperatives that are based on family principles and economic democracy are one of the main pillars of the Indonesian economic system. The Merah Putih Cooperative aims to improve community welfare, especially at the village and sub-district levels, through the empowerment of the people’s economy. In general, there are three main economic systems, namely capitalism, socialism, and the Pancasila economic system. The Merah Putih Cooperative adopts elements of capitalism through the establishment of business units that emphasize efficiency, productivity, and profit generation. It also incorporates elements of socialism through the role of the government in guiding, supervising, and ensuring the welfare of communities within the same village area. In addition, the cooperative reflects the principles of the Pancasila economy, such as family values, mutual cooperation (gotong royong), deliberation, and social justice as its core foundation. The method used in this study is a qualitative approach with a literature study design, analyzing various books, journals, and regulations related to cooperatives and the national economic system. The research results show that the Merah Putih Cooperative essentially represents a typical Indonesian mixed economic system that integrates the economic values of Pancasila, socialism, and capitalism in a balanced and contextual manner for community development and welfare improvement.
creator: Inez Nurjanah
creator: Hendra Riofita
rights: Copyright (c) 2026 Inez Nurjanah, Hendra Riofita https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-08
publication date: 2026-06-08
volume: 5
number: 2
starting page: 204
ending page: 211
doi: 10.30640/digital.v5i2.6532

Pengaruh Work Life Balance dan Social Support Terhadap Burnout Pada Karyawan PT. Sum Hing Indonesia
type: item
description: Burnout is a psychological issue that can reduce work quality and employee well-being. This study aims to analyze the effects of work-life balance and social support on burnout among employees at PT Sum Hing Indonesia. The study employs a quantitative approach using a survey design, with employees of PT Sum Hing Indonesia as respondents. Data were collected via a questionnaire and analyzed using descriptive analysis and multiple linear regression, along with tests of classical assumptions as prerequisites for the analysis. The results indicate that work-life balance and social support collectively play a role in explaining variations in burnout. Partially, work-life balance has a negative effect on burnout, and social support also has a negative effect on burnout, indicating that the better the work-life balance and the higher the perceived social support among employees, the lower the tendency for burnout. These findings underscore the importance of organizational strategies in strengthening policies that support work-life balance and fostering a supportive work climate through support from supervisors and coworkers. This study provides practical implications for PT Sum Hing Indonesia to develop burnout prevention programs through healthier workload management, strengthening social support, and employee well-being interventions.
creator: Dida Nurmaulida
creator: Nandang Nandang
creator: Rengga Madya Pranata
rights: Copyright (c) 2026 Dida Nurmaulida, Nandang Nandang, Rengga Madya Pranata https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-08
publication date: 2026-06-08
volume: 5
number: 2
starting page: 212
ending page: 230
doi: 10.30640/digital.v5i2.6533

Analisis Laporan Keuangan Badan Layanan Umum UIN KHAS Jember sebagai Satuan Kerja Lingkup KPPN Jember untuk Mengukur Kinerja Keuangan Periode 2022-2024
type: item
description: This study aims to analyze the financial statements of the Public Service Agency (Badan Layanan Umum/BLU) of UIN Kiai Haji Achmad Siddiq Jember as a working unit under the supervision of KPPN Jember in measuring its financial performance during the 2022–2024 period. The study employed a descriptive qualitative approach using documentation techniques through the annual financial reports of BLU UIN KHAS Jember. Data analysis was conducted using financial ratio analysis, including liquidity, solvency, profitability, and activity ratios. The findings reveal that the financial performance of UIN KHAS Jember was generally in a sound and stable condition. The liquidity ratio indicates that the institution possesses a strong capability to fulfill its short-term obligations, particularly in 2024. The solvency ratio demonstrates a low level of debt, indicating a healthy financial structure with relatively low financial risk. Furthermore, profitability ratios show an improvement in the institution’s ability to generate profit and manage revenue effectively, although the return on assets experienced a decline due to asset growth exceeding the increase in net income. Meanwhile, activity ratios indicate fluctuations in the effectiveness of asset utilization, which improved again in 2024. Overall, the results of this study indicate that the financial management of BLU UIN KHAS Jember has been implemented effectively and efficiently, thereby supporting the realization of transparency and accountability in financial management.
creator: Rini Nur Febriyanti
creator: Siti Aisyah
creator: Nur Juni Enjel Sisuar
creator: Nurul Setianingrum
rights: Copyright (c) 2026 Rini Nur Febriyanti, Siti Aisyah, Nur Juni Enjel Sisuar, Nurul Setianingrum https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-10
publication date: 2026-06-10
volume: 5
number: 2
starting page: 231
ending page: 247
doi: 10.30640/digital.v5i2.6564

Cashless Society dan Masa Depan Bisnis Digital Indonesia: Analisis Pertumbuhan QRIS terhadap Ekosistem Perdagangan Modern
type: item
description: The rapid development of financial technology has accelerated the emergence of a cashless society in Indonesia. One of the most significant innovations supporting this transformation is the Quick Response Code Indonesian Standard (QRIS), initiated by Bank Indonesia as a national standardized digital payment system. This study aims to analyze the growth of QRIS and its impact on Indonesia’s digital business ecosystem. The research employs a descriptive qualitative approach through a literature study using secondary data from scientific journals, official reports, and statistical publications. The findings indicate that QRIS adoption has increased significantly, with more than 45 million users and over 30 million merchants by 2025. QRIS contributes to transaction efficiency, financial inclusion, and the acceleration of MSME digitalization. In addition, QRIS strengthens the integration between the digital economy and modern trade systems through interoperable and low-cost payment mechanisms. However, several challenges remain, including digital literacy disparities, cybersecurity risks, and unequal technological infrastructure. This study concludes that QRIS plays a strategic role in accelerating Indonesia’s digital economic transformation and has the potential to become a foundation for a sustainable and inclusive digital payment ecosystem.
creator: Mochamad Fadillah
creator: Robbiatul Amalia
creator: Abdul Madjid Musannah
creator: Nunuk Indarti
rights: Copyright (c) 2026 Mochamad Fadillah, Robbiatul Amalia, Abdul Madjid Musannah, Nunuk Indiarti https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-11
publication date: 2026-06-11
volume: 5
number: 2
starting page: 248
ending page: 259
doi: 10.30640/digital.v5i2.6549

Penerapan Lean Canvas Untuk Mengidentifikasi Peluang Pengembangan Usaha Pada UMKM Toko Jumbo Bakery di Stasiun Bogor Pintu Timur
type: item
description: This study aims to identify business development opportunities at Toko Jumbo Bakery by using the Lean Canvas approach. This research is motivated by the outlet’s relatively lower performance compared to other outlets, despite being located in a strategic area with high consumer mobility and commercial activity. Increasing competition in the souvenir and snack industry, changing consumer preferences, and the growing importance of digital marketing have encouraged the need to evaluate and improve the existing business model. This study employed a descriptive qualitative method. Data were collected through direct observation, in-depth interviews with the business owner and employees, as well as documentation related to operational activities, sales performance, and marketing strategies. The collected data were then analyzed using the Lean Canvas approach by identifying the nine elements of the business model. The results show several business development opportunities for Jumbo Bakery, including improving inventory management systems to reduce stock inefficiencies, implementing product bundling strategies to increase sales value, strengthening the branding of flagship products to enhance customer awareness, and optimizing digital marketing channels through social media and online platforms. In addition, strengthening customer relationships and expanding collaboration with local partners are considered important strategies to broaden market reach and increase customer loyalty. This study concludes that the Lean Canvas approach effectively helps SMEs identify business problems, evaluate business models, and formulate practical development strategies to improve business performance, competitiveness, and long-term business sustainability.
creator: Tika Kartika Asri
creator: Tyara Pratiwi Poernomoputri
creator: Mimin Rukmini
rights: Copyright (c) 2026 Tika Kartika Asri, Tyara Pratiwi Poernomoputri, Mimin Rukmini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-11
publication date: 2026-06-11
volume: 5
number: 2
starting page: 260
ending page: 272
doi: 10.30640/digital.v5i2.6565

Pengaruh Lingkungan Kerja, Tanggung Jawab, Pengawasan dan Beban Kerja terhadap Kinerja Karyawan PT Bertuah Samudera Abadi
type: item
description: This study aims to determine the effect of work environment, responsibility, supervision, and workload on employee performance at PT Bertuah Samudera Abadi. Employee performance is one of the important factors in achieving company goals effectively and efficiently. The problems faced by the company are related to an unsupportive work environment, unclear distribution of responsibilities, ineffective supervision, and workloads that are considered quite high by some employees. This study used a quantitative method with an associative approach. The population in this study consisted of all employees of PT Bertuah Samudera Abadi. Data collection techniques were carried out through questionnaires. The data were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficient of determination tests. The results showed that work environment, responsibility, supervision, and workload partially and simultaneously had a significant effect on employee performance at PT Bertuah Samudera Abadi. The most dominant variable affecting employee performance was the work environment. Therefore, the company is expected to improve the quality of the work environment, clarify employee responsibilities, enhance the effectiveness of supervision, and adjust workloads in order to improve employee performance optimally.
creator: Puri Sintha Dewi
creator: Nur Elyssiana
creator: Nadya Rifana Putri
creator: Yuni Kristina Br Simangunsong
creator: Mardayanti Jalukhu
rights: Copyright (c) 2026 Puri Sintha Dewi, Nur Elyssiana, Nadya Rifana Putri, Yuni Kristina Br Simangunsong, Mardayanti Jalukhu https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-12
publication date: 2026-06-12
volume: 5
number: 2
starting page: 273
ending page: 278
doi: 10.30640/digital.v5i2.6577

Strategi Rebranding pada UMKM Bandeng Presto SR di Kelurahan Tapaan Kota Pasuruan
type: item
description: Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting regional economic development and enhancing the competitiveness of local products. However, increasing business competition and changes in consumer behavior have encouraged MSME actors to adapt by implementing more innovative marketing strategies. This study aims to analyze the marketing problems faced by Bandeng Presto SR MSME in Tapaan Village, Pasuruan City, to examine the rebranding strategies implemented, and to identify the impact of rebranding on market attractiveness. This study employed a descriptive qualitative method, with data collected through observation, interviews, and documentation. The findings indicate that the main problems faced by Bandeng Presto SR MSME include suboptimal marketing, inactive social media accounts, and an unattractive business logo that does not reflect the product identity in a modern way. The rebranding strategy was carried out through logo redesign, social media optimization, improvement of digital promotional quality, and strengthening of the product’s visual identity. The implementation of these strategies had a positive impact on market attractiveness, including increased consumer interest, broader marketing reach, and greater opportunities to increase sales. Therefore, rebranding strategies can serve as an effective approach to enhancing the competitiveness and image of MSMEs in the digital era.
creator: Maulid Dina Rahmawati Ilham
creator: Rahmita Ayu Ramadhani
creator: Rini Miftakhul Khoiroh
creator: Nurus Sobakh
rights: Copyright (c) 2026 Maulid Dina Rahmawati Ilham, Rahmita Ayu Ramadhani, Rini Miftakhul Khoiroh, Nurus Sobakh https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-12
publication date: 2026-06-12
volume: 5
number: 2
starting page: 279
ending page: 290
doi: 10.30640/digital.v5i2.6551

Analisis Pengaruh Keamanan Aplikasi terhadap Loyalitas Mahasiswa dalam Menggunakan Layanan wondr by BNI
type: item
description: This study aims to analyze the influence of application security on student loyalty in using Wondr by BNI digital banking services. The research method employed is associative quantitative with a survey approach, distributing online questionnaires to 30 active student respondents who use the application. The sampling technique was conducted using purposive sampling, and the data analysis was statistically tested. The results indicate that the majority of respondents (73.3%) perceive security features such as PIN, OTP, and biometrics as providing excellent account protection. Furthermore, 66.7% of respondents stated they remain loyal to Wondr by BNI due to its reliable security aspects compared to competitor applications. In conclusion, this study proves that security features play a highly significant role in building and maintaining user loyalty among students. Security functions not only as a data protection system but also serves as a primary determinant that drives user satisfaction, transactional comfort, and positive word-of-mouth recommendations. Continuous improvement in system stability remains necessary to optimize the overall user experience sustainably
creator: Fariza Novandarisky
creator: Kinanti Triandhini
creator: Nazli Aulia Rizky
creator: Theresia Manihuruk
creator: Windah J.P Sitompul
creator: Laura Shintia Baringbing
creator: Rizky Alhad Nasution
creator: Nurul Wardani Lubis
rights: Copyright (c) 2026 Fariza Novandarisky, Kinanti Triandhini, Nazli Aulia Rizky, Theresia Manihuruk, Windah J.P Sitompul, Laura Shintia Baringbing, Rizky Alhad Nasution, Nurul Wardani Lubis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-13
publication date: 2026-06-13
volume: 5
number: 2
starting page: 291
ending page: 300
doi: 10.30640/digital.v5i2.6609

Pengaruh Persepsi Kemudahan dan Manfaat BRImo terhadap Kepuasan Nasabah Bank BRI pada Mahasiswa Program Studi Manajemen Angkatan 2025 Universitas Negeri Medan
type: item
description: Advances in digital technology have led people to increasingly use mobile banking services, one of which is the BRImo app from Bank BRI. This study aims to examine how perceptions of ease of use and perceived benefits influence customer satisfaction among BRImo users, specifically among students in the 2025 cohort of the Management Program at the State University of Medan. This study employs a quantitative descriptive method. Data was collected via a questionnaire created in Google Forms and subsequently analyzed using IBM SPSS. The analysis process included validity and reliability testing, normality testing, simple linear regression, t-tests, F-tests, and the calculation of the coefficient of determination. The study indicates that perceptions of ease of use and perceived benefits have a positive and significant influence on customer satisfaction. The easier the app is to use and the more benefits users perceive, the higher their satisfaction will be. This study indicates that the ease of using the app and the benefits derived from it are crucial for enhancing BRImo users’ satisfaction. This finding could also serve as a basis for Bank BRI to improve the quality of its digital services.
creator: Nazwa Shafina
creator: Salsabila Mawaddah Damanik
creator: Elga Gresia Br Surbakti
creator: Samuel Restu Sinaga
creator: Lionanda Maretcha Marpaung
creator: Anabel Yocelyn Ariella Sianturi
creator: Nurul Wardani Lubis
rights: Copyright (c) 2026 Nazwa Shafina, Salsabila Mawaddah Damanik, Elga Gresia Br Surbakti, Samuel Restu Sinaga, Lionanda Maretcha Marpaung, Anabel Yocelyn Ariella Sianturi, Nurul Wardani Lubis https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-13
publication date: 2026-06-13
volume: 5
number: 2
starting page: 301
ending page: 321
doi: 10.30640/digital.v5i2.6585

Pengaruh TikTok Marketing terhadap Minat Beli dengan Kreativitas Konten sebagai Variabel Mediasi
type: item
description: This research is designed to examine the impact of TikTok Marketing on shopping interest. The basis of this research arises from the increasing use of TikTok as a digital marketing platform that is believed to influence consumer behavior. The target of this research is consumers aged 15-20 who reside in Tasikmalaya. Information gathering was conducted using a questionnaire, while data analysis was performed. While the questionnaire was used to obtain information, data processing was carried out with SmartPLS after the research instrument was declared valid and reliable. The findings of this study indicate that TikTok Marketing has a positive and significant impact on content creativity. The results of this study show that the higher the frequency of using TikTok as a marketing tool, the greater the creativity in the content. Thus, TikTok plays a role not only as a recreational tool but also as a means of promotion that can influence shopping habits. This study is expected to contribute to improving digital marketing plans and serve as a foundation for enhancing financial understanding.
creator: Shofa Alawiah Asy’ari
creator: Barin Barlian
rights: Copyright (c) 2026 Shofa Alawiah Asy’ari, Barin Barlian https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-13
publication date: 2026-06-13
volume: 5
number: 2
starting page: 322
ending page: 340
doi: 10.30640/digital.v5i2.6541

Impulse Buying Produk Fashion pada Gen Z: Pengaruh Affiliate Marketing dan Live Streaming dengan Brand Awareness sebagai Mediasi melalui TikTok Shop
type: item
description: This study aims to analyze the influence of affiliate marketing and live streaming on impulse buying behavior toward fashion products among Generation Z through brand awareness as a mediating variable on the TikTok Shop platform. The rapid growth of social commerce has driven significant changes in consumer behavior, particularly among Generation Z, who tend to be highly responsive to digital stimuli and engage in spontaneous purchasing behavior. This research employed a quantitative approach using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The research sample consisted of 200 Generation Z respondents in Bali who actively use TikTok Shop and have purchased fashion products through affiliate features and live streaming. The sampling technique used was purposive sampling, while data were collected through questionnaires measured using a four-point Likert scale. The results indicate that affiliate marketing and live streaming have a positive and significant effect on both impulse buying and brand awareness. In addition, brand awareness was also found to have a positive and significant effect on impulse buying. The mediation analysis revealed that brand awareness partially mediates the influence of affiliate marketing and live streaming on impulse buying. These findings suggest that the stronger the brand awareness built through affiliate content and live streaming interactions, the higher the tendency of Generation Z consumers to engage in impulsive purchases of fashion products on TikTok Shop. This study contributes to the development of the Stimulus-Organism-Response (S-O-R) theory and serves as a reference for digital business practitioners in designing effective marketing strategies through social commerce platforms.
creator: Faed Prayetno
creator: I Gusti Ayu Tirtayani
creator: I Gusti Ngurah Oka Ariwangsa
creator: Komang Widhya Sedana Putra
rights: Copyright (c) 2026 Faed Prayetno, I Gusti Ayu Tirtayani, I Gusti Ngurah Oka Ariwangsa, Komang Widhya Sedana Putra https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-15
publication date: 2026-06-15
volume: 5
number: 2
starting page: 341
ending page: 362
doi: 10.30640/digital.v5i2.6618

Pengaruh Ketidakpastian Lingkungan dan Total Quality Management terhadap Kinerja Operasional pada PT. BCA Finance Bandung
type: item
description: The primary objective of this research is to examine how Environmental Uncertainty and Total Quality Management affect Operational Performance at PT. BCA Finance Bandung. Given today's rapidly shifting and highly competitive business landscape, organizations must adopt robust management systems to preserve operational continuity and long-term stability. A quantitative design was adopted for this study, incorporating both descriptive and verificative analysis. The target population comprised 50 individuals, from which 20 respondents working in the operational unit of PT. BCA Finance Bandung were selected as the selected using proportional stratified random sampling. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach with SmartPLS software. The descriptive analysis results indicate that Environmental Uncertainty, Quality Management, and Operational Performance are generally categorized as “appropriate.” The verification analysis demonstrates that Environmental Uncertainty has a positive and significant effect on Operational Performance with a path coefficient of 0.662 and a p-value of 0.000. In addition, Total Quality Management also has a positive and significant effect on Operational Performance with a path coefficient of 0.626 and a p-value of 0.000. These findings imply that operational performance can be improved through organizational adaptability to external environmental changes and consistent implementation of quality management principles.
creator: Muhammad Yoga Firdaus
creator: Uswatun Hasanah
creator: Dedy Sudarmadi
rights: Copyright (c) 2026 Muhammad Yoga Firdaus, Uswatun Hasanah, Dedy Sudarmadi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-15
publication date: 2026-06-15
volume: 5
number: 2
starting page: 363
ending page: 375
doi: 10.30640/digital.v5i2.6714

Pengaruh Upskilling dan Reskilling terhadap Peningkatan Kinerja di Era Artificial Intelligence (AI)
type: item
description: Advances in Artificial Intelligence (AI) have brought about significant changes in human resource development processes, particularly in strategies for improving work efficiency and effectiveness. On the other hand, the implementation of AI also presents challenges in the form of a skills gap, requiring the workforce to adapt to technological changes. This study aims to examine the relationship between upskilling and reskilling and human resource performance amidst the dynamics of AI. The study employs a quantitative approach based on data collected from respondents via a questionnaire containing items aligned with specific criteria. The data analysis technique utilised is multiple linear regression to test the correlation between the variables under investigation. The research findings indicate that upskilling and reskilling have a positive and significant impact on performance, whereby the process of skill enhancement supported by AI is capable of driving work effectiveness, technological adaptation, and individual productivity. Consequently, organisations need to develop continuous training programmes to enhance employee competencies so that they remain relevant amidst digital transformation.
creator: Gita Aulia Mawardi
creator: Difineita Adha Art Dapsa
rights: Copyright (c) 2026 Gita Aulia Mawardi, Difineita Adha Art Dapsa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-15
publication date: 2026-06-15
volume: 5
number: 2
starting page: 376
ending page: 386
doi: 10.30640/digital.v5i2.6596

Pengaruh Stres Kerja dan Kepuasan Kerja terhadap Turnover Intention Karyawan Generasi Z di Sambal Bakar Garut
type: item
description: The sustainability and goal attainment of an enterprise are heavily dependent on its human resources. However, companies nowadays face a critical issue regarding high turnover rates among Generation Z staff, especially within the food service industry where rapid service and intense workloads are prevalent. The objective of this study is to investigate how turnover intentions among Generation Z workers at Rumah Makan Sambal Bakar Garut are affected by work stress and job satisfaction. An associative quantitative framework was adopted, where primary data from 33 respondents was captured through Likert-scale questionnaires and evaluated using SPSS version 26. Based on the analysis, it is demonstrated that work stress has a significant positive relationship with the intention to quit, confirming the first hypothesis. In contrast, job satisfaction has a negative but insignificant relationship, meaning the second hypothesis is rejected. Combined, work-related stress and job satisfaction explain 53.7% of the turnover intention, while the rest is determined by other variables not covered in this research. This paper is expected to offer practical references for companies to lower stress levels in order to minimize turnover tendencies among Generation Z employees.
creator: Resti Nurhasanah
creator: Raisa Hilia Aini Syifa
rights: Copyright (c) 2026 Resti Nurhasanah, Raisa Hilia Aini Syifa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-17
publication date: 2026-06-17
volume: 5
number: 2
starting page: 387
ending page: 397
doi: 10.30640/digital.v5i2.6624

Pengaruh Kualitas Layanan dan Persepsi Risiko terhadap Loyalitas Pelanggan Belanja Online pada Platform Tiktok Shop
type: item
description: This research aims to analyze the influence of service quality and perceived risk on online shopping customer loyalty on the TikTok Shop platform, with a case study on users in Tasikmalaya Regency. Along with the rapid development of social commerce, customer loyalty has become a crucial factor for the sustainability of digital platforms amidst intense competition. The research methodology used is a quantitative approach with descriptive-verificative methods. Data was collected by distributing questionnaires to 100 respondents who are TikTok Shop users in Tasikmalaya Regency using a purposive sampling technique. Data analysis techniques used include instrument testing (validity and reliability), classic assumption testing, and multiple linear regression analysis using IBM SPSS software. The partial research results show that: 1) Service Quality has a positive and significant effect on Customer Loyalty with a tcount of 29.557 > ttable 1.984 and a significance of 0.000. 2) Perceived Risk has a negative and significant effect on Customer Loyalty with a tcount of -3.762 > ttable 1.984 and a significance of 0.000. Simultaneously, these two variables significantly influence customer loyalty with a contribution value (R Square) of 91.1%, while the remaining 8.9% is influenced by other variables not examined in this research. The implications of this research emphasize the importance for platform managers and sellers to continuously improve service standards and minimize transaction risks to maintain customer loyalty in the digital era.
creator: Akmal Maulana
creator: Isyana Rahayu
rights: Copyright (c) 2026 Akmal Maulana, Isyana Rahayu https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-06
publication date: 2026-06-06
volume: 5
number: 2
starting page: 398
ending page: 410
doi: 10.30640/digital.v5i2.6419

Peran Pelatihan dan Pendampingan Dinas Perindustrian dan Perdagangan dalam Meningkatkan Kinerja UMKM Dodol di Pasar Bengkel Kabupaten Serdang Bedagai
type: item
description: MSMEs producing dodol at Bengkel Market in Serdang Bedagai Regency face various obstacles in business development, especially in the managerial, marketing and legal aspects of the business. This study aims to analyze the role of training and mentoring provided by the Department of Industry and Trade in improving the performance of dodol MSMEs. This study uses a quantitative approach with a survey method on 33 dodol MSME actors at Bengkel Market, Serdang Bedagai Regency through a saturated sampling technique. Data were collected using a questionnaire and analyzed using multiple linear regression. The results of the study show that training has a positive and significant effect on the performance of MSMEs with a significance value of 0.031, while mentoring has a positive and significant effect with a significance value of 0.000 and has a more dominant influence. Simultaneously, both variables significantly influence MSME performance. The Adjusted R Square value of 0.812 indicates that 81.2% of the variation in MSME performance can be eplained by training and mentoring. This study confirms that ongoing training and mentoring are effective in increasing the capacity and competitiveness of dodol MSMEs.
creator: Rismala Patima
creator: Anju Dadang Manto Sitorus
creator: Rapat Piter Sony
creator: Willy Cahyadi
rights: Copyright (c) 2026 Rismala Patima, Anju Dadang Manto Sitorus, Rapat Piter Sony, Willy Cahyadi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-30
publication date: 2026-05-30
volume: 5
number: 2
starting page: 411
ending page: 425
doi: 10.30640/digital.v5i2.6641

Pengaruh Pemasaran Digital, Penetapan Harga, dan Kepercayaan Pelanggan terhadap Minat Beli Ulang Jasa Nailart pada Shibynail
type: item
description: This study aims to analyze the influence of digital marketing, pricing, and customer trust on consumers’ repurchase intention. The research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to consumers who had previously purchased the product. The data were analyzed using multiple linear regression with the assistance of statistical software. The results indicate that, partially, digital marketing does not have a significant effect on repurchase intention, with a significance value of 0.135 (> 0.05). Pricing also does not have a significant effect on repurchase intention, with a significance value of 0.793 (> 0.05). Meanwhile, customer trust has a positive and significant effect on repurchase intention, with a t-value of 13.513 and a significance level of < 0.001 (< 0.05). These findings suggest that customer trust is the most dominant factor influencing consumers’ repurchase intention compared to digital marketing and pricing. Based on the findings, companies are advised to improve service quality, maintain product quality consistency, and strengthen relationships with customers in order to enhance customer trust, which in turn can increase repurchase intention.
creator: Restina Febriani
creator: Handry Sudhiarta Athar
rights: Copyright (c) 2026 Restina Febriani, Handry Sudhiarta Athar https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-18
publication date: 2026-06-18
volume: 5
number: 2
starting page: 426
ending page: 442
doi: 10.30640/digital.v5i2.6631

Pengaruh Penggunaan E-wallet terhadap Perilaku Konsumtif Mahasiswa Manajemen Generasi Gen Z dengan Literasi Keuangan sebagai Variabel Moderasi
type: item
description: This study aims to analyze how the use of digital wallets affects the consumption patterns of Generation Z management students at the Universitas Kebangsaan Republik Indonesia, positioning financial literacy as a moderating variable. Using a quantitative approach through a survey of one hundred respondents, the data were analyzed using the Moderated Regression Analysis method to examine the interactions between variables in depth. The descriptive results of the study indicate that digital wallet utilization is not the primary factor triggering student consumptive behavior, as these services are viewed more as practical and efficient tools for daily transactions. On the other hand, financial understanding was found to play an important role in influencing students' consumption actions, although this financial literacy has not yet been able to act as a balance or moderator in the relationship between digital wallet use and consumptive behavior. This indicates that the impact of financial technology on students' shopping lifestyles is independent and depends more on the maturity of individual financial management rather than mere technological convenience. Therefore, strengthening financial management education is highly recommended so that students can operate digital services more wisely, deliberately, and responsibly.
creator: Nasihatun Falah
creator: Tari Fitrianti
creator: Mega Zhafarina Purwono
rights: Copyright (c) 2026 Nasihatun Falah, Tari Fitrianti, Mega Zhafarina Purwono https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-19
publication date: 2026-06-19
volume: 5
number: 2
starting page: 443
ending page: 458
doi: 10.30640/digital.v5i2.6654

Pengaruh Beban Kerja dan Kompetensi terhadap Kinerja Pegawai
type: item
description: This research aims to examine the influence of workload and competence on employee performance at CV. Aliya Hijab. Employee performance is a crucial factor in achieving organizational goals because it reflects the effectiveness and productivity of human resources in carrying out their responsibilities. Workload and competence are considered important factors that may affect how employees perform their duties and contribute to organizational success. This study employed a quantitative approach with descriptive and verification research designs. Data were collected through questionnaires distributed to 97 employees of CV. Aliya Hijab, who were selected as research respondents. The collected data were analyzed using Statistical Package for the Social Sciences (SPSS) version 26. The results indicate that workload has a negative but statistically insignificant effect on employee performance, suggesting that variations in workload do not significantly determine employee performance levels in the company. Therefore, the first hypothesis is rejected. In contrast, competence has a positive and significant effect on employee performance, indicating that employees with higher levels of knowledge, skills, and abilities tend to demonstrate better work performance. Thus, the second hypothesis is accepted. Simultaneously, workload and competence explain 23.3% of the variance in employee performance, while the remaining 76.7% is influenced by other factors not included in this study. These findings highlight the importance of developing employee competence to improve organizational performance.
creator: Rini Nurpadilah
creator: Raisa Hilia Aini Syifa
rights: Copyright (c) 2026 Rini Nurpadilah, Raisa Hilia Aini Syifa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-19
publication date: 2026-06-19
volume: 5
number: 2
starting page: 459
ending page: 469
doi: 10.30640/digital.v5i2.6578

Analisis Pengaruh Lingkungan Kerja dan Beban Kerja terhadap Kepuasan Kerja Bendahara pada Puskesmas di Kota Batam
type: item
description: This study aims to analyze the effect of work environment and workload on the job satisfaction of treasurers at Public Health Centers (Puskesmas) in Batam City. Job satisfaction is an important factor in supporting the effectiveness of health services because it is closely related to employee productivity, loyalty, and work quality. The increasing administrative demands, changes in digital reporting systems, and the complexity of financial management in Public Health Centers have created considerable work pressure for treasurers, which may affect their level of job satisfaction. This study employed a quantitative method with descriptive and verificative approaches. The population consisted of all treasurers working at Public Health Centers in Batam City, totaling 42 respondents, using a saturated sampling technique. Data were collected through questionnaires, observations, and documentation. Data analysis was conducted using SPSS through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficient of determination analysis. The results showed that partially, the work environment and workload variables did not have a significant effect on the job satisfaction of treasurers at Public Health Centers in Batam City. However, simultaneously, work environment and workload had a significant effect on job satisfaction. The coefficient of determination showed an R Square value of 0.167 or 16.7%, indicating that work environment and workload were able to explain 16.7% of the influence on job satisfaction, while the remaining percentage was influenced by other factors outside this study. This research is expected to serve as an evaluation material for Public Health Centers in improving work environment quality and workload management to support work effectiveness and the quality of health services.
creator: Ahmad Yasin
creator: Mira Yona
creator: Dewi Fatmawati
creator: Novita Selfrida Simangunsong
creator: Marta Lova Diana
creator: Cen Sui Lan
rights: Copyright (c) 2026 Ahmad Yasin, Mira Yona, Dewi Fatmawati, Novita Selfrida Simangunsong, Marta Lova Diana, Cen Sui Lan https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-19
publication date: 2026-06-19
volume: 5
number: 2
starting page: 470
ending page: 482
doi: 10.30640/digital.v5i2.6664

Pengaruh Inflasi dan Suku Bunga terhadap Kunjungan Wisatawan Mancanegara di Sumatera Utara Tahun 2022–2024
type: item
description: The tourism sector is one of the strategic sectors that makes a significant contribution to both regional and national economic growth. This study aims to analyze the effect of inflation and interest rates on the number of international tourist arrivals in North Sumatra during the period 2022–2024. The approach used in this research is a quantitative approach with multiple linear regression analysis methods. The data used were obtained from the Central Bureau of Statistics (Badan Pusat Statistik/BPS) and Bank Indonesia as official institutions providing economic and financial data. The results of the study show that inflation has a negative and significant effect on the number of international tourist arrivals. This occurs because the increase in the prices of tourism goods and services raises travel costs, thereby reducing foreign tourists’ interest in visiting. Meanwhile, interest rates have a positive and significant effect on the number of international tourist arrivals. Simultaneously, inflation and interest rates are proven to have a significant influence on the development of the tourism sector in North Sumatra. Therefore, macroeconomic stability is required, particularly in controlling inflation and interest rate policies, as well as improving tourism facilities and service quality to support the increase in international tourist arrivals to the region.
creator: Elisabeth Tamara Ratu Hutauruk
creator: Irna Della Br Ginting
creator: Nataline Simanjuntak
creator: Tri Ayu Fadilah
rights: Copyright (c) 2026 Elisabeth Tamara Ratu Hutauruk, Irna Della Br Ginting, Nataline Simanjuntak, Tri Ayu Fadilah https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-22
publication date: 2026-06-22
volume: 5
number: 2
starting page: 483
ending page: 492
doi: 10.30640/digital.v5i2.6561

Strategi Pengembangan Bisnis Industri Mebel Kayu Jati dalam Meningkatkan Daya Saing dan Perekonomian Masyarakat Desa Bukir, Kota Pasuruan
type: item
description: This study aims to explore business development strategies in the teak furniture industry to enhance its competitiveness and contribution to the local economy in Bukir Village, Pasuruan City. The teak furniture industry has significant potential to support regional economic growth through job creation, income generation, and the sustainability of local craft enterprises. However, the industry faces several challenges, including intense market competition, limited product innovation, suboptimal marketing practices, and changing consumer preferences toward modern furniture designs. To address these challenges, effective development strategies are needed to ensure business sustainability and growth. This research employed a qualitative method with a descriptive approach. Data were collected through direct observation, in-depth interviews, and documentation involving furniture business owners, workers, and local community members engaged in the industry. The data were analyzed using data reduction, data presentation, and conclusion-drawing techniques. The findings reveal that business development is achieved through improving product quality, creating designs that align with market trends, utilizing digital media for marketing, and enhancing human resource capabilities. In addition, collaboration among business actors, local government, and related stakeholders plays a vital role in expanding market access and strengthening competitiveness. The teak furniture industry contributes positively to the local economy by providing employment opportunities and increasing community income. Sustainable development strategies are therefore essential to maintain the industry's competitiveness and long-term growth in wider markets.
creator: M. Shohib Al Mirbad
creator: Ulul Mukaromah
creator: Zeni Dharmawan
creator: Nurus Sobakh
rights: Copyright (c) 2026 M. Shohib Al Mirbad, Ulul Mukaromah, Zeni Dharmawan, Nurus Sobakh https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-22
publication date: 2026-06-22
volume: 5
number: 2
starting page: 493
ending page: 503
doi: 10.30640/digital.v5i2.6642

Studi Kelayakan Bisnis dan Risiko Ekspansi Ritel Modern: Studi pada Alfamart dengan Pendekatan Markets Feasibility dan Risk Assessment
type: item
description: The aggressive expansion strategies of modern retail in post-pandemic Indonesia have necessitated an urgent evaluation framework that integrates market feasibility with comprehensive risk assessment. This study aims to analyze the market feasibility of Alfamart’s outlet expansion, identify material business risks, and formulate adaptive mitigation strategies. Employing a quantitative descriptive-associative approach, panel data for the 2015–2024 period were analyzed using multiple linear regression to examine the impact of store count (STORE) and digital transformation (DIGITAL) on Return on Assets (ROA). Furthermore, the House of Risk (HOR) framework was utilized for risk prioritization. The regression analysis reveals that both variables exert a positive and significant influence on ROA (R^2 = 0.916; p < 0.01), underscoring that physical expansion and digitalization are critical determinants of profitability within a duopolistic market structure. Concurrently, the HOR analysis identified lax zoning regulations (ARP 696), non-digitalized supply chains (ARP 648), and insufficient investment in cybersecurity (ARP 588) as the three most dominant risk agents. The integration of these findings proposes an evaluative model that prioritizes mitigations based on zoning intelligence systems, digital literacy training, and zero-trust architecture. This research contributes to the strategic retail management literature by bridging the gap between market feasibility and the ISO 31000/HOR frameworks, while providing practical recommendations for modern retailers to transition from quantity-based growth toward resilience-based growth.
creator: Ronda Deli Sianturi
creator: Medri Lestari
creator: Jenni Perawati Pakpahan
creator: Valentine Br. Tarigan
creator: Rut Jesika Uli Br. Silitonga
rights: Copyright (c) 2026 Ronda Deli Sianturi, Medri Lestari, Jenni Perawati Pakpahan, Valentine Br. Tarigan, Rut Jesika Uli Br. Silitonga https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-22
publication date: 2026-06-22
volume: 5
number: 2
starting page: 504
ending page: 523
doi: 10.30640/digital.v5i2.6529

Dampak Work Life Balance dan Budaya Kerja terhadap Employee Engagement Karyawan Generasi Z pada UMKM di Kabupaten Tasikmalaya
type: item
description: This quantitative research, using a descriptive-verification approach, aims to examine the impact of work-life balance and work culture on employee engagement. The research focused on 96 Generation Z employees in the MSME sector in Tasikmalaya Regency. Employee uncertainty is a key concern due to its significant contribution to the efficiency of Human Resource Management (HRM). Therefore, the alignment of personal and professional activities and the internalization of organizational values ​​were identified as predictor variables. Through statistical data estimation using SPSS 27, partial tests confirmed that work-life balance and work culture have a positive and significant influence on employee engagement (H1 and H2 were accepted). Furthermore, simultaneous tests indicated that the combination of these two independent variables accounted for 48.5% of the variation in employee engagement. The remaining 51.5% was determined by other determinants outside the model. Practically, these findings imply that strengthening the work commitment of the younger generation can be accelerated by providing a conducive work climate and ensuring the continuity of life's necessities.
creator: Irmayanti Irmayanti
creator: Sri Sudiarti
rights: Copyright (c) 2026 Irmayanti Irmayanti, Sri Sudiarti https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-22
publication date: 2026-06-22
volume: 5
number: 2
starting page: 537
ending page: 545
doi: 10.30640/digital.v5i2.6674

Analisis Manajemen Layanan Khusus pada Sekolah dengan Keterbatasan Lahan di SD Negeri 1 Sambangan
type: item
description: This study aims to analyze the management of special services in schools with limited land area at SD Negeri 1 Sambangan. Limited land has become one of the obstacles in providing educational support facilities such as the School Health Unit (UKS), library, and sanitation facilities, which affects students’ comfort and learning process. This study employed a qualitative approach with a descriptive research design. The research subjects consisted of the principal, teachers, and educational staff selected using purposive sampling techniques. Data were collected through observation, interviews, and documentation. Data analysis used the Miles and Huberman model, including data reduction, data presentation, and conclusion drawing. The results showed that limited land affected the management of special services, particularly in health services, library services, and sanitation facilities. However, the school was able to implement several adaptive efforts, such as providing reading corners in each classroom, collaborating with nearby health centers for health services, conducting counseling services by homeroom teachers and the principal, and organizing scheduled extracurricular activities. Therefore, the implementation of School-Based Management helped the school manage special services adaptively despite limited facilities and infrastructure.
creator: Luh Diah Arista Dewi
creator: Ni Kadek Ayu Diah Sucita Dewi
creator: Ni Made Ari Candra Dewi
creator: Ni Made Dwita Giandani
creator: Ni Made Yunita Widya Suari
creator: Basilius Redan Werang
creator: Dewa Ayu Novi Kusumawardani
rights: Copyright (c) 2026 Luh Diah Arista Dewi, Ni Kadek Ayu Diah Sucita Dewi, Ni Made Ari Candra Dewi, Ni Made Dwita Giandani, Ni Made Yunita Widya Suari, Basilius Redan Werang, Dewa Ayu Novi Kusumawardani https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-22
publication date: 2026-06-22
volume: 5
number: 2
starting page: 524
ending page: 536
doi: 10.30640/digital.v5i2.6684

Pengaruh Gaya Kepemimpinan, Work Life Balance, Employee Engagement, dan Kepuasan Kerja terhadap Loyalitas Karyawan di Nasmoco Pemuda Semarang
type: item
description: This study aims to analyze the influence of leadership style, work life balance, employee engagement, and job satisfaction on employee loyalty at Nasmoco Pemuda Semarang. Employee loyalty is an important factor in maintaining organizational sustainability, especially in automotive service companies that rely heavily on the quality of human resources in serving customers. This study used a quantitative method with a survey approach. The research sample consisted of 122 employees of Nasmoco Pemuda Semarang. Data collection was conducted using questionnaires with a Likert scale. Data analysis used multiple linear regression with SPSS. The results showed that leadership style, work life balance, employee engagement, and job satisfaction had a positive and significant effect on employee loyalty. Job satisfaction was found to be the most dominant factor affecting employee loyalty. These findings indicate that companies need to improve leadership quality, maintain work life balance, increase employee engagement, and create good job satisfaction to improve employee loyalty sustainably.
creator: Widiany Fajar Ayuning Tyas
creator: Kiswoyo Kiswoyo
rights: Copyright (c) 2026 Widiany Fajar Ayuning Tyas, Kiswoyo Kiswoyo https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-22
publication date: 2026-06-22
volume: 5
number: 2
starting page: 546
ending page: 556
doi: 10.30640/digital.v5i2.6685

Analisis Strategi Branding dan Pemasaran Strategis Tahu Dimsum Topping dengan Konsep Mix And Match pada Pasar Kuliner Modern Kab. Bekasi
type: item
description: The rapid growth of Indonesia's culinary sector has encouraged micro, small, and medium enterprises (MSMEs) to continuously innovate their marketing strategies in order to reach increasingly selective contemporary consumers. This study aims to analyze the mix and match topping-based marketing strategy applied to the Tahu Dimsum MixnMatch_Mantul product in expanding market reach toward young consumer segments. The research employed a descriptive qualitative approach, with data collected through direct observation, in-depth interviews, and documentation studies of the business's Business Model Canvas (BMC). The findings indicate that topping customization innovation effectively creates a personalized consumption experience while organically enhancing consumer engagement. Instagram and WhatsApp-based digital marketing strategies successfully built brand awareness among university students in the Cikarang area at a relatively low cost. The BMC framework provided a structured business foundation with clear development opportunities in distribution and strategic partnerships. This study concludes that the success of early-stage culinary MSMEs is determined by the integration of product innovation, adaptive digital marketing, and sound business model planning.
creator: Eka Rachmawati Basthomi
creator: Falina Siska
creator: Sherli Damayanti
creator: Sri Wahyuni
creator: Retno Purwani Setyaningrum
rights: Copyright (c) 2026 Eka Rachmawati Basthomi, Falina Siska, Sherli Damayanti, Sri Wahyuni, Retno Purwani Setyaningrum https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-23
publication date: 2026-06-23
volume: 5
number: 2
starting page: 557
ending page: 575
doi: 10.30640/digital.v5i2.6705

Peran Strategi Pemasaran Digital dalam Pengembangan UMKM Mahasiswa melalui Peningkatan Inovasi: Studi pada Basreng Ngenes di Cikarang Selatan
type: item
description: This study aims to analyze the digital marketing strategies of the Basreng Ngenes business as a representative of student-run SMEs in the South Cikarang area, identify supporting and inhibiting factors, and formulate a business development model based on digital marketing through increased innovation. A qualitative approach with a singlecase study design was used. Data collection was conducted through in-depth interviews, participatory observation, and document analysis. The results indicate that Basreng Ngenes implements digital marketing strategies through Instagram, TikTok, and WhatsApp Business using an organic approach centered on content marketing and visual storytelling. Key supporting factors include the managers’ digital literacy, the products’ visual appeal, and the emotional connection between sellers and consumers as fellow students. Meanwhile, limiting factors include academic time constraints, limited promotional capital, and the lack of a digitized order management system. This study formulates a four-stage progressive model for the development of student-run SMEs based on digital marketing. This model is expected to serve as a strategic reference for similar business operators and policymakers in fostering a sustainable student entrepreneurship ecosystem.
creator: Inggit Saraswati Nur Ain
creator: Shindy Aulia
creator: Trismalia Febrina Afifatin
creator: Widya Qothrunnada
creator: Retno Purnawari Setyaningrum
rights: Copyright (c) 2026 Inggit Saraswati Nur Ain, Shindy Aulia, Trismalia Febrina Afifatin, Widya Qothrunnada, Retno Purnawari Setyaningrum https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-23
publication date: 2026-06-23
volume: 5
number: 2
starting page: 576
ending page: 591
doi: 10.30640/digital.v5i2.6706

Evaluasi Kebijakan Pemberdayaan UMKM kuliner dipasar mini datah manuah dalam Meningkatkan Ekonomi Masyarakat Kota Palangka Raya
type: item
description: Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector play a strategic role in supporting the local economy in Palangka Raya City, particularly at Pasar Mini Datah Manuah. Although the city government has issued Regional Regulation Number 10 of 2024 concerning the Implementation of Cooperatives and Micro and Small Enterprises as a legal basis for MSME empowerment, its implementation still faces various structural problems, such as weak inter-agency coordination, limited resources, and low participation of business actors in government programs. This study aims to evaluate the implementation of culinary MSME empowerment policies at Pasar Mini Datah Manuah based on George C. Edwards III’s policy implementation theory, which includes four variables: communication, resources, disposition, and bureaucratic structure. This research employs a qualitative evaluative approach with data collection techniques including observation, in-depth interviews, and documentation. Informants were selected using purposive sampling, consisting of local government officials, market managers, and culinary business actors. Data analysis was conducted using the Miles and Huberman model, with data validity ensured through source and technique triangulation. The findings indicate that the policy implementation is at a low to moderate level of effectiveness. All four Edwards III variables reveal a gap between regulation and practice, particularly in policy communication, limited supporting personnel, low commitment of frontline implementers, and fragmentation of authority. Systemic reform is needed through strengthened inter-agency coordination, improved human resource capacity, participatory technical guidelines, and a data-based monitoring and evaluation system.
creator: Apolus Firnandus
creator: Apriyadi Apriyadi
creator: Laura Natalia
creator: Viona Enjelika
rights: Copyright (c) 2026 Apolus Firnandus, Apriyadi Apriyadi, Laura Natalia, Viona Enjelika https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-23
publication date: 2026-06-23
volume: 5
number: 2
starting page: 592
ending page: 613
doi: 10.30640/digital.v5i2.6711

Kebijakan Manajemen Pengelolaan Sumber Daya Alam pada Sektor Pertanian Padi dalam Meningkatkan Pendapatan Masyarakat di Kecamatan Gondangwetan Kabupaten Pasuruan
type: item
description: This study was conducted to examine the role of natural resource management in the rice farming sector in improving community income in Gondangwetan District, Pasuruan Regency. The research applied a quantitative approach with a descriptive survey method. Data were collected by distributing questionnaires directly to farmers located in 19 villages and 1 urban village within the research area. The collected data were analyzed using quantitative descriptive techniques supported by the Likert scale and percentage calculations to identify the influence of each research variable. The findings revealed that effective agricultural management contributes significantly to increasing rice production. Several important factors supporting higher production include proper land cultivation, efficient irrigation systems, appropriate fertilizer application, the use of high-quality seeds, and the implementation of modern agricultural technology. Increased rice production has a positive impact on farmers’ income and community welfare. Supporting factors in agricultural activities include fertile soil conditions, adequate irrigation water, and the active participation of farmer groups. However, farmers also face several obstacles, such as unpredictable climate changes, limited water resources, and rising agricultural production costs. Therefore, proper natural resource management can serve as an important strategy for improving the economic conditions of rural communities.
creator: Nur Aida
creator: Siti Suwaibah
creator: Wiladatun Choirotun Nisak
creator: Nurus Sobakh
rights: Copyright (c) 2026 Nur Aida, Siti Suwaibah, Wiladatun Choirotun Nisak, Nurus Sobakh https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-26
publication date: 2026-06-26
volume: 5
number: 2
starting page: 614
ending page: 623
doi: 10.30640/digital.v5i2.6602

Pengaruh Current Ratio, Cash Holding, dan Leverage terhadap Nilai Perusahaan
type: item
description: This study examines firm value determinants in the strategic basic chemical goods sub-industry on the Indonesia Stock Exchange during the challenging 2020–2024 period. It aims to analyze the partial and simultaneous effects of Current Ratio, Cash Holding, and Leverage on firm value. A quantitative approach was applied using the Fixed Effect Model estimation method via EViews 14 software. Based on strict sampling criteria, 11 healthy companies were selected, yielding 55 observational data points over five years. The findings indicate that the regression model satisfies the goodness-of-fit test exceptionally well. However, partial testing yielded varied results. The Current Ratio has a negative relationship and no significant effect on firm value. Cash Holding exhibits a positive relationship but lacks a significant impact. Meanwhile, Leverage demonstrates a negative relationship and has no significant effect on firm value at the five percent significance level. Consequently, variations in firm value within this sub-industry are more dominantly driven by the unique internal characteristics of each specific firm rather than individual financial ratios. Company management is therefore advised to focus on optimizing internal operational efficiency to enhance capital market competitiveness.
creator: Widia Alisa Jayidah
creator: Aldy Agustian
rights: Copyright (c) 2026 Widia Alisa Jayidah, Aldy Agustian https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-26
publication date: 2026-06-26
volume: 5
number: 2
starting page: 624
ending page: 642
doi: 10.30640/digital.v5i2.6757

Pengaruh Kualitas Pelayanan dan Promosi Melalui Fitur Goride Terhadap Kepuasan Pengguna pada Aplikasi Gojek di Kota Bandung
type: item
description: This study evaluates the impact of service quality and promotional strategies within the GoRide feature on user satisfaction among Gojek customers in Bandung. Operating within an explanatory survey framework, this study adopted a quantitative approach. Through purposive sampling, 100 active GoRide users in Bandung were selected as respondents. Primary operational data was obtained via online questionnaires and analyzed using SPSS based multiple linear regression. The empirical results indicate that service quality has a significant positive effect on customer satisfaction. Enhancements in service aspects including pickup punctuality, driver friendliness, safety during transit, and simple app layout lead to higher satisfaction. Furthermore, promotional factors demonstrate a more dominant positive impact compared to service quality. Incentives such as price cuts, vouchers, and loyalty programs like GoClub play a vital role in elevating satisfaction. Together, these two predictors account for a major portion of the variance in user satisfaction, while unobserved external variables explain the remaining percentage. Ultimately, user satisfaction with GoRide in Bandung is driven by the combination of reliable service quality and appealing promotional programs.
creator: Dimas Ramadhan
creator: Nur Hayati
rights: Copyright (c) 2026 Dimas Ramadhan, Nur Hayati https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-26
publication date: 2026-06-26
volume: 5
number: 2
starting page: 643
ending page: 656
doi: 10.30640/digital.v5i2.6753

Budaya Organisasi sebagai Faktor Strategis dalam Meningkatkan Produktivitas dan Efektivitas Lingkungan Kerja
type: item
description: Organizational culture plays a strategic role in shaping employee behavior, improving operational efficiency, and enhancing overall organizational productivity. A positive, adaptive, and strong organizational culture creates a supportive work environment, increases employee engagement, strengthens organizational commitment, and maintains stable performance amid changing business conditions. This study aims to analyze the role of organizational culture in creating a productive work environment through a systematic literature review. The research employed a qualitative descriptive approach by examining relevant academic literature. Data were collected from scholarly books and articles published in nationally accredited journals (SINTA) and internationally indexed journals (Scopus) between 2019 and 2026. The findings reveal that organizational culture significantly contributes to improving organizational productivity and effectiveness through shared values, effective communication, supportive leadership, strong teamwork, and a continuous focus on innovation and improvement. Furthermore, this relationship is mediated by several factors, including leadership style, internal communication systems, and the management of both physical and non-physical work environments. The study concludes that strengthening an organizational culture that is adaptive to technological advancements and digital transformation is essential for maintaining competitive advantage, improving organizational performance, and ensuring long-term organizational sustainability in an increasingly dynamic and competitive environment.
creator: Qothrunnada Qothrunnada
creator: Dewi Puspita
creator: Ahmad Zulfikar
creator: Dika Mahifal
creator: Abdul Wahid Alfarizi
rights: Copyright (c) 2026 Qothrunnada Qothrunnada, Dewi Puspita, Ahmad Zulfikar, Dika Mahifal, Abdul Wahid Alfarizi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-26
publication date: 2026-06-26
volume: 5
number: 2
starting page: 657
ending page: 668
doi: 10.30640/digital.v5i2.6759

Pengaruh Sharing Project dan Motivasi Kerja terhadap Kinerja Guru melalui Profesionalitas Kerja Guru
type: item
description: This study aims to analyze the influence of project-creation knowledge sharing and work motivation on teacher performance, mediated by teacher professionalism, at Mazaya Assunnah School. The study is motivated by the importance of enhancing teacher performance to meet the demands of 21st-century education, which requires collaboration, high motivation, and continuous professionalism. A quantitative approach with a causal design was employed. The study population consisted of all 51 teachers at Mazaya Assunnah School, all of whom were included in the sample using a saturated sampling technique. Data were collected via Likert-scale questionnaires and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with SmartPLS 4 software. The results indicate that project-creation knowledge sharing has a positive and significant effect on teacher performance, as do teacher professionalism and work motivation. Furthermore, teacher professionalism was found to partially mediate the influence of project-creation knowledge sharing and work motivation on teacher performance. The study concludes that improving the quality of project-creation knowledge sharing and work motivation can enhance teacher professionalism, ultimately leading to improved teacher performance and the quality of education at the school.
creator: Devi Nurul Hikmi
creator: Aswin Naldi Sahim
creator: Sukiman Sukiman
rights: Copyright (c) 2026 Devi Nurul Hikmi, Aswin Naldi Sahim, Sukiman Sukiman https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-27
publication date: 2026-06-27
volume: 5
number: 2
starting page: 669
ending page: 683
doi: 10.30640/digital.v5i2.6956

Pengaruh Literasi Keuangan terhadap Perilaku Manajemen Keuangan Pribadi Mahasiswa Ekonomi
type: item
description: This study aims to analyze the effect of financial literacy on the personal financial management behavior of economics students. Financial literacy refers to an individual's ability to understand and manage financial matters effectively, enabling better financial decision-making. In the current digital era, students are increasingly exposed to various financial services and digital transaction platforms that may influence their financial management practices. Therefore, adequate financial knowledge is essential to help students manage their income, expenses, savings, and financial planning wisely. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to economics students as the research respondents. The data were analyzed using simple linear regression analysis to examine the influence of financial literacy on students' personal financial management behavior. The findings indicate that financial literacy has a positive and significant effect on the personal financial management behavior of economics students. Students with higher levels of financial literacy tend to demonstrate better abilities in planning, controlling, and evaluating their personal finances. These results suggest that improving financial literacy can serve as an effective strategy for fostering responsible financial behavior and enhancing long-term financial well-being among students. Furthermore, the study contributes to the growing body of literature on personal financial management and provides practical implications for higher education institutions in developing financial education programs that support students’ financial capability and decision-making skills.
creator: Wardyatul Fuady Harahap
creator: Sinto Sinto
creator: Akman Daulay
rights: Copyright (c) 2026 Wardyatul Fuady Harahap, Sinto Sinto, Akman Daulay https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-29
publication date: 2026-06-29
volume: 5
number: 2
starting page: 684
ending page: 697
doi: 10.30640/digital.v5i2.6801

Evaluasi Perbedaan Perlakuan Pajak antara Wajib Pajak Orang Pribadi dan Badan dalam Perspektif Keadilan Pajak
type: item
description: The distinction in tax treatment between Individual Taxpayers (WP OP) and Corporate Taxpayers (WP Badan) frequently sparks debates regarding fiscal equity. This study aims to evaluate these tax treatment differences from horizontal and vertical equity perspectives following the implementation of the Harmonization of Tax Regulations Law (UU HPP). The research method employed is normative legal research using a statute approach and a conceptual approach. Data collection was conducted through a review of primary tax regulations and selected secondary literature. The results indicate that the imposition of a single rate on Corporate Taxpayers tends to reflect economic proportional justice for investment, while the progressive rate on Individual Taxpayers supports vertical equity. However, there is an inequity gap (tax asymmetry) in the form of tax arbitrage, where wealthy individuals shift their assets into legal entities to avoid the maximum progressive rate of Individual Taxpayers, which reaches 35%. This study recommends the need for data-driven regulatory harmonization so that the ability to pay principle can be applied in a balanced manner without discriminating against the legal form of the tax subject, alongside periodic adjustments to non-taxable income (PTKP) thresholds for Individual Taxpayers based on regional cost-of-living indexes to protect taxpayers' minimum living rights amidst inflation.
creator: Nor Hasan
creator: Catur Wahyu H.
creator: Adeline Rara W.
creator: Marsyanda Dwi Ica S.
creator: Andri Wahyuni
rights: Copyright (c) 2026 Nor Hasan, Catur Wahyu H., Adeline Rara W., Marsyanda Dwi Ica S., Andri Wahyuni https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-29
publication date: 2026-06-29
volume: 5
number: 2
starting page: 698
ending page: 703
doi: 10.30640/digital.v5i2.6819

Analisis Fiscal Gap Provinsi Aceh Tahun 2015-2024: Pendekatan Kapasitas Fiskal, Kebutuhan Fiskal, dan Dana Otonomi Khusus
type: item
description: This study aims to analyze the development of fiscal capacity, fiscal needs, and the magnitude and trend of the fiscal gap in Aceh Province during the period 2015–2024. The fiscal gap refers to the difference between a region's fiscal needs and its fiscal capacity, reflecting the degree of dependence on central government transfers. This study employs a descriptive quantitative approach using secondary data obtained from the Aceh Regional Budget Realization Reports (APBA), the Directorate General of Fiscal Balance, and the Central Statistics Agency of Aceh Province. The analysis was conducted through two scenarios: Scenario I uses autonomous fiscal capacity (Regional Own-Source Revenue/PAD + Revenue Sharing Funds/DBH), while Scenario II additionally incorporates Special Autonomy Funds (PAD + DBH + Dana Otsus). The results indicate that Aceh's autonomous fiscal capacity averaged only IDR 2.79 trillion per year, equivalent to 26.3% of the average fiscal need of IDR 10.62 trillion per year. Under Scenario I, the fiscal gap remained persistently positive throughout the study period, averaging IDR 7.82 trillion per year with a ratio of 0.73. Under Scenario II, Special Autonomy Funds reduced the fiscal gap by an average of 89.5% per year, bringing it down to an average of only IDR 718.03 billion per year. However, the Scenario II fiscal gap ratio deteriorated following the sharp decline in Special Autonomy Funds in 2023. These findings demonstrate that Aceh Province has not achieved fiscal independence and remains highly vulnerable to the expiration of Special Autonomy Funds in 2027.
creator: Farid Alfasyah
creator: Miswar Miswar
creator: Yani Rizal
rights: Copyright (c) 2026 Farid Alfasyah, Miswar Miswar, Yani Rizal https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-29
publication date: 2026-06-29
volume: 5
number: 2
starting page: 704
ending page: 723
doi: 10.30640/digital.v5i2.6796

Tinjauan Literatur Sistematis Manajemen Operasional Angkutan Truk Tambang : Metode Prisma
type: item
description: The rapid expansion of nickel mining activities in Konawe Regency, Southeast Sulawesi, has significantly increased the volume of heavy-duty mining trucks on public road networks, creating severe traffic congestion and road infrastructure deterioration. This study aims to systematically review the literature on time-window and metering-based operational management models for mining truck transportation and their effectiveness in improving traffic performance. The method employed is a Systematic Literature Review (SLR) following the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) protocol, analyzing 15 scientific articles published between 2019 and 2023. The findings indicate that time-window systems effectively reduce peak-hour traffic volume by 25-40%, while metering approaches increase intersection throughput by up to 28%. Integration of IoT-based fleet monitoring and smart traffic management systems further enhances operational efficiency. Key success factors include stakeholder coordination, digital infrastructure investment, and enforcement mechanisms. Challenges identified encompass high implementation costs, limited local institutional capacity, and social resistance from mining communities. The study recommends a comprehensive and adaptive regulatory framework for mining truck management in Konawe, incorporating time-window scheduling, electronic metering, dedicated haul road corridors, and real-time monitoring to achieve sustainable improvements in traffic performance and road infrastructure quality.
creator: Werwety Werwety
creator: Adris Ade Putra
rights: Copyright (c) 2026 Werwety Werwety, Adris Ade Putra https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 724
ending page: 736
doi: 10.30640/digital.v5i2.6827

Analisis Pengaruh Kepemimpinan dan Disiplin Kerja terhadap Produktivitas Karyawan pada Aliansi Manajemen di Indonesia
type: item
description: This study aims to analyze the influence of leadership and work discipline on employee productivity at Aliansi Manajemen Indonesia. The research employs a quantitative approach using Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.0 as the analytical tool. The population of this study consisted of all employees of Aliansi Manajemen Indonesia, with a total of 120 employees. The sampling technique used was proportionate stratified random sampling, resulting in a sample of 92 respondents. Data were collected through questionnaires using a Likert scale. The validity was tested through convergent validity (outer loading > 0.70) and discriminant validity (HTMT < 0.90), while reliability was assessed using Cronbach's Alpha and Composite Reliability (> 0.70). The structural model was evaluated using R-squared, Q-squared, and path coefficient analysis. The findings reveal that leadership has a significant positive effect on employee productivity (β = 0.412; t = 4.823; p < 0.01), and work discipline also has a significant positive effect on employee productivity (β = 0.378; t = 4.217; p < 0.01). Together, leadership and work discipline explain 58.4% of the variance in employee productivity (R² = 0.584). These results suggest that improving leadership quality and enforcing work discipline are critical strategies to enhance employee productivity. The implications of this study recommend that Aliansi Manajemen Indonesia formulate leadership development programs and reinforce systematic work discipline policies to achieve organizational performance targets.
creator: Dedi Muliadi
creator: Wahyu Leman
rights: Copyright (c) 2026 Dedi Muliadi, Wahyu Leman https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 737
ending page: 745
doi: 10.30640/digital.v5i2.7127

Pemanfaatan Media Sosial sebagai Sarana Edukasi dan Pemasaran Layanan Kesehatan
type: item
description: Amid the growth of digital technology, social media has become an important channel for hospitals to communicate with the public. This study aims to analyze the use of social media for educational and marketing purposes, as well as to identify the challenges and optimization efforts at Anwar Medika Hospital, Pusura Candi Hospital, and Delta Surya Hospital in Sidoarjo Regency, Indonesia. A qualitative approach was adopted at this study, with informants purposively selected from public relations personnel, social media managers, hospital management, and patients. Data were gathered through in-depth interviews, observations, and document reviews, and subsequently analyzed using an interactive analysis model and triangulation techniques to ensure data validity. Data were collected through in-depth interviews, observation, and documentation, then analyzed using interactive techniques and triangulation. The results show that the three hospitals implement an integrated educational and humanistic approach via Instagram, TikTok, and Facebook. Education focuses on simplifying medical information and BPJS flows, while marketing is executed based on trust-based marketing, separating the value & comfort approach for general patients and accessibility & trust for BPJS patients. Despite facing ethical regulations, limited budget, and service expectation gaps, optimization is achieved through developing complaint-response SOPs and involving healthcare professionals. The implication emphasizes that successful digital communication requires internal governance synergy and real service quality integration.
creator: Elis Anita Farida
creator: Robith Fahrur Rozi
creator: Tri Dina Fitria
rights: Copyright (c) 2026 Elis Anita Farida, Robith Fahrur Rozi, Tri Dina Fitria https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 746
ending page: 763
doi: 10.30640/digital.v5i2.6985

Perubahan Komitmen Organisasi Tenaga Kependidikan Pasca Perubahan Kebijakan Waktu kerja
type: item
description: The post-pandemic work paradigm shift has prompted organizations to review their work time policies, which have traditionally focused on attendance duration. This study aims to analyze differences in organizational commitment among educational staff following the change in work time policy from flexible to a strict clock-in and clock-out system at a private university in Solo Raya. The research approach was quantitative with a comparative descriptive design. Data were collected using an organizational commitment questionnaire adapted from Wang (2027), covering the dimensions of affective commitment, active continuance commitment, passive continuance commitment, normative commitment, and value commitment. A difference test revealed a significant difference in overall organizational commitment. Significant decreases were found in affective commitment, active continuance commitment, and value commitment, while passive continuance commitment and normative commitment showed no significant differences. These findings indicate that reducing work time flexibility has the potential to reduce emotional bonds, perceived benefits, and employee value alignment with the organization, which demonstrate organizational commitment. Therefore, organizations need to consider employee commitment when designing work time policies as part of the organizational change process.
creator: Stefanus Khrismasagung Trikusumaadi
creator: Noviana Dewi
rights: Copyright (c) 2026 Stefanus Khrismasagung Trikusumaadi, Noviana Dewi https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 764
ending page: 775
doi: 10.30640/digital.v5i2.6837

Pengaruh Komunikasi Internal, Quality of Work Life, dan Motivasi Kerja, terhadap Kinerja Pegawai Kantor ATR/BPN Kota Padang
type: item
description: This research is motivated by the suboptimal performance of employees in achieving organizational targets due to lack of communication and the quality of life of employees is still inadequate. Therefore, this study aims to determine and analyze the influence of Internal Communication, Quality of Work Life and Work Motivation on the Performance of Employees of the ATR/BPN Office of Padang City. The research method used is quantitative research. Sampling using a total sampling of 65 samples. Data analysis techniques used are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis, and t-test. The results of the study found that (1) communication has a significant influence on performance, (2) quality of work life has a significant influence on performance, (3) work motivation has an insignificant influence on performance. (4) internal communication, quality of work life and work motivation together have a positive and significant influence on employee performance. The implications in this study creating effective communication and improving the quality of employee work life greatly affect performance because it is a medium for delivering instructions, coordination, and problem solving as well as fulfilling employee needs..
creator: Alfian Alfian
creator: Vivi Aulia Putri
rights: Copyright (c) 2026 Alfian Alfian, Vivi Aulia Putri https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 776
ending page: 787
doi: 10.30640/digital.v5i2.6832

Pengaruh Digital Customer Experience, Brand Trust, dan Social Media Engagement terhadap Keputusan Pembelian Air Mineral RON88 pada CV Air Segar Kita
type: item
description: This study aims: 1) To test and measure how much percentage and analyze the influence of Digital Customer Experience on Purchasing Decisions 2) To test and measure how much percentage and analyze the influence of Brand Trust on Purchasing Decisions 3) To test and measure how much percentage and analyze the influence of Social Media Engagement on Purchasing Decisions, 4) To test and measure how much percentage and analyze Digital Customer Experience, Brand Trust, and Social Media Engagement simultaneously influence Purchasing Decisions The type of research used in this study is a quantitative approach, this study has a population of 284 with a sample of 74 respondents. Based on the analysis and discussion, it can be concluded that H1: Digital Customer Experience has a positive and significant effect on Purchasing Decisions with a t-count value of 2.251> 1.666 and a significant value of 0.042 <0.05., H2: Brand Trust has a positive and significant effect on Purchasing Decisions with a t-count value of 0.305 <t-table 1.666 and a sig. value of 0.761> 0.05. and its influence value is 2.1%. H3: Social Media Engagement has a positive and significant effect on consumer satisfaction and purchasing decisions, with a calculated t-value of 4.166 > t-table 1.666 and a significant value of 0.000 < 0.05. H4: Digital Customer Experience, Brand Trust, and Social Media Engagement simultaneously have a positive and significant effect on purchasing decisions, with a calculated F-value > F-table (15.455 > 2.73) and a significant value of 0.000 < 0.05, and an influence value of 61.20%.
creator: Aji Suminto
creator: Hendri Sucipto
creator: Muhammad Syaifulloh
creator: Slamet Bambang Riono
rights: Copyright (c) 2026 Aji Suminto, Hendri Sucipto, Muhammad Syaifulloh, Slamet Bambang Riono https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 788
ending page: 807
doi: 10.30640/digital.v5i2.6865

Pengaruh Pelatihan dan Kompetensi terhadap Kinerja Operasional Melalui Pengalaman Kerja pada Anggota Pasukan Gegana Korbrimob
type: item
description: This study aims to analyze the influence of training and competence on operational performance, with work experience serving as a mediating variable, among personnel of the Gegana Unit of the Mobile Brigade Corps (Korbrimob). A quantitative approach was employed, utilizing a sample of 98 respondents selected through questionnaire distribution. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the aid of SmartPLS 4.1.1.7. The results indicate that all instruments met the criteria for validity and reliability. Training and competence were found to have a positive and significant influence on both work experience and operational performance. Work experience also demonstrated a positive and significant effect on operational performance. Furthermore, work experience significantly mediated the relationship between training/competence and operational performance. Total effect analysis revealed that competence exerted a more dominant influence on operational performance than training did. An R-square value of 0.610 indicates that the research model falls within the moderate category. It is concluded that simultaneously enhancing competence and training can optimally improve the work experience and operational performance of the personnel.
creator: Broto Susilo
creator: Aswin Naldi Sahim
creator: Sukiman Sukiman
rights: Copyright (c) 2026 Broto Susilo, Aswin Naldi Sahim, Sukiman Sukiman https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-01
publication date: 2026-07-01
volume: 5
number: 2
starting page: 808
ending page: 820
doi: 10.30640/digital.v5i2.6990

Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian di Aplikasi Shopee pada Mahasiswa Nusa Tenggara Timur di Yogyakarta
type: item
description: This study aims to analyze the influence of price and product quality on purchasing decisions through the Shopee application among students from East Nusa Tenggara living in Yogyakarta. The increasing use of Shopee as an e-commerce platform has made price and product quality important considerations in purchasing decisions among students.This research employed a quantitative approach with an associative research design. The population consisted of NTT students residing in Yogyakarta who had experience purchasing products through Shopee. A sample of 100 respondents was selected using purposive sampling. Data were collected through questionnaires measured using a Likert scale and analyzed using SPSS software. The analytical techniques included validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²). The results indicate that price has a positive and significant effect on purchasing decisions, with a significance value of 0.005 (< 0.05). Product quality also has a positive and significant effect on purchasing decisions, with a significance value of 0.000 (< 0.05), and is the most dominant factor influencing purchasing decisions. Simultaneously, price and product quality significantly affect purchasing decisions, as evidenced by an F-value of 444.590 and a significance level of 0.000 (< 0.05). The coefficient of determination (R²) of 0.902 shows that 90.2% of the variation in purchasing decisions can be explained by price and product quality, while the remaining 9.8% is influenced by other factors. Therefore, competitive pricing and high product quality are essential in encouraging consumer purchasing decisions on the Shopee platform.
creator: Yohana Fransiska Bahagia
creator: Rinaldi Tanjung
rights: Copyright (c) 2026 Yohana Fransiska Bahagia, Rinaldi Tanjung https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 821
ending page: 836
doi: 10.30640/digital.v5i2.6884

Pengaruh Beban Kerja dan Disiplin Kerja terhadap Efektivitas Kinerja Personel Melalui Pelatihan pada Satuan Penjinakan Bom Pasukan Gegana
type: item
description: This study aims to analyze the influence of workload and work discipline on personnel performance effectiveness, mediated by training, within the Bomb Disposal Unit of the Gegana Force. A quantitative research method with a survey approach was employed. Data were collected by distributing questionnaires to all personnel via Google Forms shared through the unit's WhatsApp group. Data analysis was conducted using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with SmartPLS 4.0 software. The results indicate that all proposed hypotheses were accepted. Workload and work discipline have a positive and significant influence on training, with work discipline exerting a stronger effect. Furthermore, training, workload, and work discipline also positively and significantly influence personnel performance effectiveness. Training was found to partially mediate the effects of workload and work discipline on personnel performance effectiveness, with the mediating effect of work discipline being stronger than that of workload. The research model demonstrates good predictive capability regarding the training and personnel performance effectiveness variables. The study's key findings reveal that work discipline is the most dominant factor in enhancing training and personnel performance effectiveness; therefore, strengthening discipline and improving training quality should be prioritized to ensure the success of bomb disposal operations.
creator: Madih Madih
creator: Aswin Naldi Sahim
creator: Sukiman Sukiman
rights: Copyright (c) 2026 Madih Madih, Aswin Naldi Sahim, Sukiman Sukiman https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 837
ending page: 883
doi: 10.30640/digital.v5i2.6989

Transformasi Citra Rumah Sakit di Era Digital: Tinjauan Literatur Mengenai Integrasi Kendali Mutu, Branding, dan Kepuasan Pasien
type: item
description: The shifting paradigm of healthcare services in the modern era demands hospitals to adapt to digital communication technologies while maintaining clinical care quality to build a positive institutional reputation. This study aims to analyze the transformation of hospital image in the digital era through a literature review regarding the integration of quality control, branding strategies, and patient satisfaction. The method used is a Systematic Literature Review (SLR) by extracting and synthesizing relevant scientific articles published between 2016 and 2026 from reputable databases. The review results indicate that conventional quality control, which includes adherence to clinical operational standards and effective medical staff communication, serves as an essential foundation for fundamental patient satisfaction. Meanwhile, technological adaptation through accessible online reservation applications, educative social media communication, and the management of electronic word of mouth (eWOM) acts as a massive catalyst that validates and amplifies this positive perception to a broader audience. The practical implication of this research recommends hospital management to implement a symmetrical investment development strategy, focusing in parallel on improving field clinical service competencies and perfecting digital ecosystem infrastructure to guarantee a holistic patient experience.
creator: Muhammad Almy Firasghani
creator: May Suryati
creator: Muhammad Arfiq
creator: Muhammad Sandriyan
creator: Ni Luh Zallila Gustina
rights: Copyright (c) 2026 Muhammad Almy Firasghani, May Suryati, Muhammad Arfiq, Muhammad Sandriyan, Ni Luh Zallila Gustina https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 884
ending page: 894
doi: 10.30640/digital.v5i2.6794

Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Loyalitas Melalui Kepuasan Pelanggan Sebagai Variabel Moderasi pada J&T Express Cabang Padang
type: item
description: This study aims to examine the Effect of Service Quality and Facilities on Loyalty Through Customer Satisfaction as a Moderating Variable at J&T Express Padang Branch. The type of research used is quantitative research. The study population is all J&T Express Padang Branch customers in 2024 totaling 6480 people, with sampling using the Hair method with the number of indicators as respondents must be in accordance with the questionnaire value and the number of points multiplied by N = number 5-10. The data source used is primary data. Data analysis techniques using SmartPLS 4.0 Software Based on the results of the study, it shows that the service quality variable has a positive and significant effect on loyalty at J&T Express Padang Branch, the facility variable has a positive and significant effect on loyalty at J&T Express Padang Branch, the service quality variable on loyalty is not able to moderate through customer satisfaction at J&T Express Padang Branch, the facility variable on loyalty is not able to moderate through customer satisfaction at J&T Express Padang Branch.
creator: Latifah Hanum
creator: Juarsa Badri
rights: Copyright (c) 2026 Latifah Hanum, Juarsa Badri https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 895
ending page: 914
doi: 10.30640/digital.v5i2.6444

Pengaruh Work-life balance terhadap Kinerja Karyawan Generasi Z melalui Stres Kerja sebagai Variabel Mediasi di Tasikmalaya
type: item
description: This study examines the influence of Work-life balance on the job performance of Generation Z employees in Tasikmalaya, with work stress as a mediating variable. The increasing workload demands and psychological vulnerabilities characteristic of Generation Z workers—particularly those aged 18 to 29 years—have created significant implications for organizational productivity and employee wellbeing. This study employed a quantitative approach with a causal associative design, involving 100 respondents selected through purposive sampling. Data were collected via an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings reveal that Work-life balance exerts a positive and significant direct effect on employee performance. Work-life balance also significantly influences work stress, though in the opposite direction from the hypothesis, suggesting that the measurement instrument captured perceived imbalance rather than balance itself. Work stress demonstrates a positive and significant effect on performance, consistent with the eustress concept applicable to early-career workers. Furthermore, work stress significantly mediates the relationship between Work-life balance and employee performance. These findings imply that organizations employing Generation Z workers should adopt structured workload management policies and functional stress support systems to sustain optimal performance.
creator: Ai Dahlia Nurlatipah
creator: Barin Barlian
rights: Copyright (c) 2026 Ai Dahlia Nurlatipah, Barin Barlian https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-08
publication date: 2026-07-08
volume: 5
number: 2
starting page: 915
ending page: 928
doi: 10.30640/digital.v5i2.7106

Pengaruh Citra Merek, Digital Marketing dan Harga terhadap Keputusan Pembelian Konsumen Nafasa Bakery & Cookies di Kabupaten Kediri
type: item
description: The fluctuation in sales figures of Nafasa Bakery & Cookies indicates the importance of formulating a more comprehensive marketing strategy to optimize potential customer interest and positively influence their purchasing decisions. The aim of this study is to analyze the effect of Brand Image, digital marketing aspects, and pricing policies on the purchasing decisions made by consumers of Nafasa Bakery & Cookies in the Kediri Regency area. To investigate the relationship between these variables, a quantitative research approach with a causal design was employed. The sample consisted of 60 consumers, with the sample determined using an accidental sampling method. Primary data in this study were collected through a questionnaire distribution technique using a Likert scale measurement, which was then statistically tested using multiple linear regression analysis. For data processing, IBM SPSS Version 25 was used. Based on the partial test results It was concluded that: 1) The brand image variable was proven to have a positive and statistically significant impact on consumers' purchasing decisions (t = 3.729; sig = 0.000). 2) The implementation of digital marketing also contributes positively and significantly to determining purchasing behavior (t = 3.715; sig = 0.000). 3) Pricing policy empirically affects consumers' shopping decisions in a positive and significant manner (t = 3.623; sig = 0.001). In addition, referring to the results of the simultaneous test, it was found that these three independent variables collectively have a significant implication on consumers' purchasing decisions.
creator: Arum Putri Aulia
creator: Ismayantika Dyah Puspasari
creator: Dyah Ayu Paramitha
rights: Copyright (c) 2026 Arum Putri Aulia, Ismayantika Dyah Puspasari, Dyah Ayu Paramitha https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 929
ending page: 943
doi: 10.30640/digital.v5i2.7098

Dinamika Personal Financial Management Behavior Mahasiswa Generasi Z
type: item
description: The development of social media has given rise to the Fear of Missing Out (FOMO) phenomenon, which has the potential to influence the financial behavior of Generation Z. This study aims to analyze the influence of financial knowledge and financial attitude on personal financial management behavior with FOMO as a moderating variable in Generation Z students. The study used a quantitative approach with a survey method on 250 Generation Z students in Ungaran Regency who were selected through purposive sampling. Data were analyzed using Moderated Regression Analysis (MRA) using SPSS 26. The results showed that FOMO and financial attitude had a significant positive effect on personal financial management behavior. FOMO was proven to weaken the influence of financial knowledge on personal financial management behavior, but did not moderate the influence of financial attitudes. This study enriches the Theory of Planned Behavior and Financial Socialization Theory in explaining the financial behavior of Generation Z.
creator: Ari Siswati
creator: Yeni Indraningtyas
creator: Tri Imaliya
creator: Dian Novitasari
rights: Copyright (c) 2026 Ari Siswati, Yeni Indraningtyas, Tri Imaliya, Dian Novitasari https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 944
ending page: 959
doi: 10.30640/digital.v5i2.7138

Pengaruh Work From Café Lifestyle, Fasilitas Café dan Social Influence terhadap Keputusan Berkunjung ke Café 24 Jam pada Generasi Z
type: item
description: The development of flexible working culture and the growing popularity of cafés as productive spaces have led to the emergence of the Work From Café Lifestyle among Generation Z. Cafés are no longer solely places for consumption but also serve as spaces for working, studying, completing assignments, and socializing. This study aims to analyze the influence of Work From Café Lifestyle, café facilities, and social influence on the decision to visit 24-hour cafés among Generation Z in Malang City. A quantitative approach with a survey method was employed. The sample consisted of 150 respondents selected using purposive sampling. Data were collected through a questionnaire distributed via Google Forms and analyzed using multiple linear regression with SPSS software. The results show that Work From Café Lifestyle, café facilities, and social influence simultaneously have a significant effect on visiting decisions, with an F-value of 13.598 and a significance level of 0.000. Partially, café facilities have the strongest influence on visiting decisions (β = 0.600), followed by social influence (β = 0.373) and Work From Café Lifestyle (β = 0.093). The coefficient of determination (R²) of 0.288 indicates that the three independent variables explain 28.8% of the variation in visiting decisions. These findings suggest that facility quality, social support, and the trend of working in cafés contribute to increasing Generation Z's decisions to visit 24-hour cafés.
creator: Ruth Christina Rumantiningsih
creator: Santi Widyaningrum
creator: Pieter Sahertian
creator: Catharina Aprillia Hellyani
rights: Copyright (c) 2026 Ruth Christina Rumantiningsih, Santi Widyaningrum, Pieter Sahertian, Catharina Aprillia Hellyani https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 960
ending page: 979
doi: 10.30640/digital.v5i2.7154

Pengaruh Social Media Listening dan Responsivitas Customer Service terhadap Loyalitas Pelanggan Hijab Azzura pada Generasi Z di Kabupaten Tasikmalaya
type: item
description: Customer loyalty in the digital fashion industry is increasingly shaped by a brand’s ability to understand consumer needs through online interactions and responsive digital services. This study aims to analyze the effect of social media listening and customer service responsiveness on customer loyalty toward Hijab Azzura among Generation Z consumers in Tasikmalaya Regency. The research applied a quantitative approach within a positivist paradigm. Data were collected through an online questionnaire using a five-point Likert scale from 105 Generation Z consumers who had purchased or interacted with Hijab Azzura, selected through purposive sampling. Data analysis was conducted using validity and reliability tests, classical assumption tests, and multiple linear regression analysis with IBM SPSS Statistics version 31. The results indicate that social media listening has a positive and significant effect on customer loyalty, with a regression coefficient of 0.382, t-value of 4.505, and significance value of 0.000. Customer service responsiveness also significantly influences loyalty, although it shows a negative regression coefficient of -0.143, with a t-value of -2.116 and significance value of 0.037. Simultaneously, both variables significantly affect customer loyalty, indicated by an F-value of 10.692 and significance below 0.001. The coefficient of determination shows that 17.5% of customer loyalty variation is explained by social media listening and customer service responsiveness. These findings emphasize the importance of strengthening data-driven customer engagement and improving personalized, solution-oriented digital services to enhance loyalty among Generation Z consumers.
creator: Indri Lestari
creator: Yudi Setia Rachmanda
creator: Dheri Febiyani Lestari
creator: Ardhiansyah Ardhiansyah
rights: Copyright (c) 2026 Indri Lestari, Yudi Setia Rachmanda, Dheri Febiyani Lestari, Ardhiansyah Ardhiansyah https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 980
ending page: 990
doi: 10.30640/digital.v5i2.7237