Draf Laporan Publikasi Riset Potensi Pasar Analisis Strategi Pasar Pada Produk Scarlett

Authors

  • Norma Puspitasari Prodi Manajemen , Universitas Bina Bangsa
  • Alvina Novanka Prodi Manajemen , Universitas Bina Bangsa
  • Syamsul Hidayat Prodi Manajemen , Universitas Bina Bangsa

DOI:

https://doi.org/10.30640/digital.v3i1.2179

Keywords:

strategy, Scarlett Products, analysis

Abstract

This research explains the importance of cosmetics as a primary need, especially for women, in line with public awareness about self-care. Research methods include quantitative and qualitative approaches using questionnaires, observations and interviews. .The research results are expected to provide in-depth insight into market conditions, growth opportunities and challenges faced by Scarlett Whitening products

References

Nur Asia (2023). Pengaruh Kualitas Produk, Harga dan Brand Awareness Terhadap Keputusan Pembelian Produk Merek Scarlett di Kabupaten Mamuju. Jurnal 153-Article_Text-442-1-10-20230604[1].pdf

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Published

2024-01-27