Customer Relationship Management dalam Meningkatkan Loyalitas Pelanggan PLC Omron di Arta Usaha Mandiri
DOI:
https://doi.org/10.30640/abdimas45.v4i2.5270Keywords:
Customer Relationship Management, Customer loyalty, PLC Omron, Industrial Automation, Marketing StrategyAbstract
This study aims to determine the role of Customer Relationship Management (CRM) in increasing customer loyalty of Omron's Programmable Logic Controller (PLC) products in CV. Self-Employed Business. Business competition in the field of industrial automation requires companies to build strong and sustainable relationships with customers in order to maintain a competitive advantage. The research method used was quantitative with the distribution of questionnaires to customers and interviews with the management to obtain comprehensive data. The data was analyzed using validity, reliability, and linear regression tests to measure the extent to which CRM implementation had an effect on customer loyalty levels. The results of the research are expected to provide a deeper understanding of the importance of implementing effective CRM through good communication, responsive service, and the use of information technology in managing customer data. Thus, the company can continuously increase customer satisfaction, trust, and loyalty, and strengthen its business position in the industrial automation market, as well as create a long-term mutually beneficial relationship between the company and customers.
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