Pengembangan Strategi Media Sosial sebagai Sarana Promosi Efektif pada PT Bakpia Juwara Satoe

Eren Nurul Padila; Alisya Hariani; Piola Aprilia; Tati Lestari; Bresman Marpaung; Nina Yulianasari

doi:10.30640/abdimas45.v4i2.5263

Authors

Eren Nurul Padila Universitas. Prof. Dr. Hazairin, SH
Alisya Hariani Universitas. Prof. Dr. Hazairin, SH
Piola Aprilia Universitas. Prof. Dr. Hazairin, SH
Tati Lestari Universitas. Prof. Dr. Hazairin, SH
Bresman Marpaung Universitas. Prof. Dr. Hazairin, SH
Nina Yulianasari Universitas. Prof. Dr. Hazairin, SH

DOI:

https://doi.org/10.30640/abdimas45.v4i2.5263

Keywords:

Brand Visibility, Customer Engagement, Digital Promotion, Local Business, Social Media Strategy

Abstract

The rapid growth of digital marketing has encouraged businesses to adopt social media as a strategic promotional platform. This study focuses on the development of an effective social media strategy for PT Bakpia Juwara Satoe to enhance brand visibility and customer engagement. The research aims to identify key promotional approaches suitable for the company by analyzing its current digital presence and market potential. A qualitative method was employed, involving interviews, observations, and documentation. The findings reveal that consistent branding, interactive content, and targeted campaigns significantly influence consumer interest and loyalty. Furthermore, the integration of storytelling and user-generated content contributes to stronger emotional connections with the audience. These insights lead to the formulation of a structured social media strategy tailored to the company’s brand identity and goals. The implication of this research highlights the importance of digital adaptation in local businesses to stay competitive and build sustainable customer relationships through social platforms.

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