Journal of Management and Creative Business
Journal Title: Journal of Management and Creative Business Initials: jmcbus Frequency: January, April, July dan Oktober Print ISSN: 2962-0856 Online ISSN: 2962-1119 Editor in Chief: Dr. Ir. Achmad Daengs GS, SE, MM, CPPM DOI: 10.30640 Publisher: Universitas 45 Surabaya Journal of Management and Creative Business, eISSN: 2962-1119; pISSN: 2962-0856; is a the peer-reviewed journal published scientific articles in management and business economics involving operational management, management of human resources, finance management, marketing management, social and economic management managed. Articles published in the Journal of Management and Creative Business include the results of genuine scientific research (top priorities) and new (unpriorities) articles from academic and research that have not been published elsewhere.This journal is published 1 year 4 times (January, April, July dan Oktober). This journal is SINTA 4 accredited (Decree of the Director General of Higher Education, Research and Technology Number 156/C/C3/KPT/2026 dated 7 April , 2026 concerning the Accreditation Rating of Scientific Journals for Period 2 of 2025) starting from Volume 1 Number 2 of 2023 to Volume 6 Number 1 of 2028. Indexed by: Journal Sponsors and Partners :
Analysis of the Influence of Price and Promotion on Consumer Interest
This study aims to determine the influence of price and promotion. Against Consumer Interest At CV. ABCD In Activities Business Embroidery . Problems faced​ moment This is promotions carried out by CV. Adhitama as producer service work art embroidery not enough well known to customers individual and company . Meanwhile company competitors move in the same field with intense do promotion and publication through print media Good insert newspapers , tabloids and through electronic media . This is evidenced by the results of the t-test using SPSS software, where the calculated t-value for the price variable (31.988) exceeds the t-table value (2.03011), and the calculated t-value for the promotion variable (38.815) also surpasses the t-table value. Simultaneously, the price and promotion variables are proven to have a significant influence on consumer interest. This is demonstrated by the F-test result, where the calculated F-value of 3252.406 is greater than the F-table value of 2.5. Furthermore, the correlation coefficient (R) is 0.998, and the coefficient of determination (R²) is 0.995. These results imply that 99.5% of the variation in consumer interest at CV. ABCD in the embroidery business is explained by the influence of price and promotion, while the remaining 0.5% is attributed to other variables not examined in this study. Moreover, the analysis reveals that the price variable has the most dominant influence on consumer interest. This is supported by the standardized regression coefficient (Standardized Coefficients Beta) value of 0.515, which is higher than that of the other variables.
Copyright (c) 2026 Journal of Management and Creative Business https://creativecommons.org/licenses/by-sa/4.0
Impact of Improving Human Resources Through Training on Employee Performance
The success of development in every country is very much dependent on the level of success in improving development in the field of education, where this is in accordance with the facts that occur in the field that with advanced education it will produce scientists as thinkers who create discoveries and innovations for the progress the nation and state. Various forms of expertise, skills, and opportunities need to be directed and focused on human resources in accordance with their biological and spiritual capacities. Therefore, careful and prudent measures are required in developing and equipping human resources so that they can become productive and valuable assets for development. Once again, however, it cannot be denied that Human Resources are the main key that plays a central role in the development every nation and state anywhere. In managing organization, the role of human resources is the most important thing, is very evident that an organization needs people who fill the organization with work, talent, creativity and enthusiasm for development. Along with the development of increasingly competitive businesses, it is necessary to think carefully and determine a Human Resources development strategy in determining and formulating patterns for fostering and developing its Human Resources.
Causation of Motivation Factors on The Work Performance of Employees of The Regional Office of The Directorate General of State Treasury, East Java Province
Human resource management refers to activities aimed at utilizing human resources effectively to achieve organizational goals. Motivation is a psychological drive that directs individuals toward achieving goals, derived from the Latin word movere, meaning “to move,” encompassing both physical and mental processes. Employee performance is a crucial component of the overall work process, and objective performance appraisal is important for both employees and organizations. For employees, it provides feedback on abilities, weaknesses, and potential, which is useful for career planning and development. This study aims to analyze whether physiological needs, safety needs, social needs, esteem needs, and self-actualization needs simultaneously affect employee performance at the Regional Office of the Directorate General of State Treasury in East Java Province. The results show that all these factors have both simultaneous and partial significant effects on employee performance, with self-actualization needs having the most dominant influence. Recommendations for future research include exploring the individual differences in how these needs are prioritized and their long-term effects on employee motivation and organizational success.
Strategic Optimization of Idle Industrial Assets: A Decision Tree Approach to Maximizing ROA PT ABC
PT ABC is a construction company that possesses numerous non-operational assets that are managed sub-optimally, rendering them unproductive. Out of a total current asset valuation of IDR 51,777,500,000, these assets only generate an additional revenue of IDR 1,610,000,000 per year, reflecting a low Return on Assets (ROA) of 3.1%. This study focuses on the optimization of Asset I, a 10,000 square meter industrial land plot in Kendal valued at IDR 20 billion, which currently generates zero active income (0.0% ROA). Through a mixed methods approach combining Focus Group Discussions (FGD) with quantitative financial modeling, Decision Tree Analysis was applied as the primary instrument to calculate the Expected Monetary Value (EMV) across all scenario probabilities. Based on the Decision Tree modeling, this research formulates three strategic recommendations for Asset I, tailored to the company's risk posture. If the company adopts an aggressive approach, Scenario A.3 (building 2 units for full fabrication expansion) can be selected to pursue the maximum potential Return on Assets (ROA), albeit with the lowest probability of success. If the company takes a defensive stance, Scenario A.1 (building 2 units strictly for lease) is recommended, as it provides liquidity security and downside protection against macroeconomic uncertainty. However, mathematically, the most optimal strategy is Scenario A.2 (a combination of 1 unit for lease and 1 unit for internal expansion), as it creates the best balance between securing cash flow and driving operational growth, ultimately generating the highest absolute Expected Monetary Value (EMV) among all available options.
Copyright (c) 2026 Rasyid Nata Mulyana, Sylviana Maya Damayanti https://creativecommons.org/licenses/by-sa/4.0
Analisis Pengaruh Bank Finance dan Government Support terhadap Performa UMKM dengan Mediasi Behavioral Finance dan Entrepreneurs Competency
This study examines the effects of bank finance and government support on MSME performance, with behavioral finance and entrepreneurs’ competency as mediating variables. MSMEs play a crucial role in Indonesia’s economy but continue to face challenges related to limited financing access, low entrepreneurial competency, and behavioral biases in financial decision-making. A quantitative survey was conducted involving 243 MSME owners in Yogyakarta and Central Java selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that the research model explains 67.8% of the variance in MSME performance and demonstrates strong predictive relevance. Hypothesis testing shows that both government support and bank finance have positive and significant effects on MSME performance. Entrepreneurs’ competency significantly mediates the relationship between bank finance and MSME performance, indicating that financial access contributes more effectively to business performance when supported by adequate entrepreneurial skills. However, behavioral finance does not mediate the relationship between government support and MSME performance. These findings suggest that improving MSME performance requires not only financial and governmental support but also the enhancement of entrepreneurial competency through collaborative efforts among stakeholders.
Copyright (c) 2026 Dafara Ryan Pratista, Dessy Isfianadewi https://creativecommons.org/licenses/by-sa/4.0
Prokrastinasi Akademik Mahasiswa Akhir Manajemen Universitas Dian Nuswantoro: Peran Stres Akademik, Manajemen Waktu, dan Self Efficacy
Academic procrastination remains a major challenge among final-year students in the Management Study Program at Dian Nuswantoro University, particularly in completing their theses. This phenomenon is reflected in students’ tendency to postpone academic tasks and thesis-related activities until deadlines are approaching, which may hinder academic performance and delay graduation. This study aims to analyze the effects of academic stress, time management, and self-efficacy on academic procrastination among final-year students. The research employed a quantitative approach using a questionnaire distributed to 95 respondents selected from final-year students who were in the process of completing their theses. The collected data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method through SmartPLS 4 software. The results indicate that academic stress has a significant positive effect on academic procrastination, meaning that higher levels of academic pressure tend to increase students’ procrastination behavior. In contrast, time management has a significant negative effect, suggesting that students with better time management skills are less likely to procrastinate. Meanwhile, self-efficacy was found to have no significant effect on academic procrastination. These findings imply that efforts to reduce academic procrastination should prioritize strategies for managing academic stress and strengthening students’ ability to organize and allocate their time effectively. Such efforts are expected to support the timely completion of theses and improve overall academic achievement among final-year students.
Copyright (c) 2026 Resa Adi Maulana, Artha Febriana, Ariati Anomsari, Adilla Kustya Ulfa https://creativecommons.org/licenses/by-sa/4.0
Analysis of the Influence of Price and Promotion on Consumer Interest. (Case Study in CV. ABCD in Surabaya City)
This study aims to determine the influence of price and promotion on consumer interest at CV. ABCD in the embroidery business. The main problem is that promotional activities carried out by CV. Adhitama as an embroidery service provider are not yet widely known by individual customers and companies, while competitors in the same field actively conduct intensive promotion and publication through print media such as newspapers and tabloids as well as electronic media, which has led to a decline in interest in using embroidery services and a decrease in sales volume. This study employs a quantitative approach using primary data obtained from respondents. The results show that, partially, both price and promotion have a significant effect on consumer interest, as evidenced by t-test results where the calculated t-value for price (31.988) and promotion (38.815) are greater than the t-table value (2.03011). Simultaneously, both variables also have a significant effect, as shown by the F-test result (3252.406 > 2.5). The coefficient of determination (R²) is 0.995, indicating that 99.5% of consumer interest is explained by price and promotion, while 0.5% is influenced by other factors. Furthermore, price is the most dominant variable affecting consumer interest with a standardized beta value of 0.515.
Copyright (c) 2026 Dadang Kustian Prastowo, Fadjar Budianto, Enny Istanti, I Gde Wiyasa, Achmad Daengs GS, Dody Suhermawan https://creativecommons.org/licenses/by-sa/4.0
Causation of Motivation Factors on the Work Performance of Employees of the Regional Office of the Directorate General of State Treasury, East Java Province
Human resource management refers to activities aimed at utilizing human resources effectively to achieve organizational goals. Motivation is a psychological drive that directs individuals toward achieving goals, derived from the Latin word movere, meaning “to move,” encompassing both physical and mental processes. Employee performance is a crucial component of the overall work process, and objective performance appraisal is important for both employees and organizations, as it provides feedback on abilities, weaknesses, and potential for career planning and development. In organizational settings, employee motivation plays an essential role in determining productivity, job satisfaction, and overall performance outcomes. This study aims to analyze whether physiological needs, safety needs, social needs, esteem needs, and self-actualization needs simultaneously influence employee performance at the Regional Office of the Directorate General of State Treasury in East Java Province. The findings indicate that all these motivational factors have both simultaneous and partial significant effects on employee performance, where higher fulfillment of needs leads to improved performance, and self-actualization needs emerge as the most dominant factor influencing employee performance.
Copyright (c) 2026 Luluk Husnayati, Achmad Daengs GS, Fadjar Budianto, Rina Dewi, Dody Suhermawan, Enny Istanti https://creativecommons.org/licenses/by-sa/4.0
Entrepreneurial Leadership Development in Women-Owned Micro, Small, and Medium Enterprises in Indonesia: A Narrative Literature Review
This study explores the development of entrepreneurial leadership among female-owned Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, representing approximately 64% of the total MSME operators nationwide. Despite their significant contributions to the economy, women entrepreneurs face multifaceted challenges, including restricted access to financing, entrenched socio-cultural biases, and inadequate leadership training, which collectively hinder the growth and sustainability of their enterprises. Through a comprehensive narrative literature review, this study answers the research question by identifying effective leadership development strategies, emphasizing the critical role of technology-integrated training programs in enhancing the leadership capabilities of female entrepreneurs. The findings demonstrate that strengthened leadership competencies contribute positively to business performance and innovation. Furthermore, supportive government policies are vital to creating an enabling environment that fosters the advancement of women-led businesses. The study underscores the necessity of culturally sensitive and context-specific interventions that harness technology to empower women entrepreneurs, thereby enhancing competitiveness, operational efficiency, and business sustainability. Ultimately, these efforts contribute to inclusive economic growth and gender empowerment within the MSME sector.
Copyright (c) 2026 Tanti Sugiharti, Willy Chandra, Ria Wulandari https://creativecommons.org/licenses/by-sa/4.0
Akta Elektronik sebagai Alat Hukum Pembuktian Menurut Undang-Undang Informasi dan Transaksi Elektronik
This research aims to: (a) examine and analyze the procedure of making cyber notary-based electronic deeds in accordance with Law Number 11 of 2008 concerning Information and Electronic Transactions; and (b) determine and analyze whether electronic deeds have legal force as valid evidence. This study uses a normative juridical approach by applying statutory regulations. The technique of collecting and processing legal materials begins with a literature study, involving an inventory of all relevant legal materials, both primary and secondary sources. The collected materials are then classified and systematically arranged to facilitate analysis. The analytical method used is qualitative juridical analysis based on legal reasoning, legal interpretation, and legal argumentation in a coherent manner, which is expected to comprehensively explain the research problems. The findings show that the procedure for making electronic deeds is conducted through agreements between parties via a website containing contractual clauses, where one party (seller) provides the agreement and the other party (buyer) only needs to approve it by clicking a button without physical meeting, using electronic or digital signatures. However, electronic deeds are only considered as private deeds under hand because they do not fulfill the requirements of Article 1868 of the Indonesian Civil Code and are not fully supported by Indonesian legislation. Although certain legal provisions provide opportunities for implementation, they are restricted by other regulations, thus cyber notary has not yet been fully legally enforceable in Indonesia.
Copyright (c) 2026 Fadjar Budianto https://creativecommons.org/licenses/by-sa/4.0
Analisis Model Prediktif Talent Succesion dengan Machine Learning
Talent management and succession planning are strategic components of human resource management; however, their implementation frequently faces challenges arising from manual processes susceptible to subjectivity and inefficiency. This study aims to develop a predictive model based on machine learning to identify succession candidates for Team Leader positions at PT X using the CRISP-DM framework. The dataset comprises 1,107 actual employee records encompassing demographic, competency, performance, and experience dimensions. Three supervised learning classification algorithms were compared: Random Forest, Support Vector Machine (SVM), and Logistic Regression, with class imbalance addressed through SMOTE. Evaluation results indicate that Random Forest achieves the best performance with AUC 0.963, Accuracy 0.913, Recall 0.913, and MCC 0.827 on training data, and AUC 0.883 and Accuracy 0.868 on independent testing data. Feature importance analysis identifies the average performance appraisal score as the most dominant predictor (Information Gain = 0.536), followed by duration of assignment and tenure. These findings confirm that machine learning-based predictive models can serve as an objective, transparent, and equitable decision-support instrument in the succession candidate selection process within national energy enterprises.
Copyright (c) 2026 Febi Aulia Fitriana, Hijrah Saputra https://creativecommons.org/licenses/by-sa/4.0
Efisiensi dan Efektivitas Biaya Pelayanan Kesehatan Berbasis Zakat
Zakat, Infaq, and Alms (ZIS) have considerable potential as social financing instruments to support healthcare services for low-income communities. This study aims to analyze the management model, efficiency, effectiveness, and healthcare service costs of a ZIS-based healthcare program at Rumah Sehat BAZNAS Sitti Masyithah Palu during the 2021–2025 period. The study employed a descriptive qualitative approach supported by quantitative analysis. Efficiency was measured using Data Envelopment Analysis (DEA) with an input-oriented Variable Returns to Scale (VRS) approach. Effectiveness was assessed through the Allocation to Collection Ratio (ACR) and beneficiary achievement indicators. Cost analysis was conducted by calculating the average healthcare service cost per patient. After analysed, the findings indicate that the healthcare financing management was implemented through planning, fund allocation, implementation, and monitoring and evaluation stages. Regarding the efficiency, DEA results show that all decision-making units achieved an efficiency score of 1.00, indicating technically efficient resource utilization. The effectiveness level ranged from 79% to 90%, while beneficiary realization consistently exceeded program targets. The average healthcare service costs ranged from Rp48.091–Rp69.135 per patient. In conclusion, this study demonstrates that ZIS-based healthcare services can provide an efficient, effective, and sustainable financing model for the low-income communities.
Copyright (c) 2026 Wa Jana, Fikry Karim, Moh. Iqbal B, Muliati, Abd. Pattawe, Muhammad Ilham Pakawaru https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Media Sosial terhadap Personal Branding
The development of information and communication technology in the digital era has brought major changes in the way people interact and build their self-image. The presence of social media platforms such as Instagram, TikTok, LinkedIn, and X is not only used as a means of communication, but also as a medium to showcase individual identity, abilities, and strengths to the wider public. Social media enables individuals to shape public perception more quickly, broadly, and effectively compared to conventional media. This study aims to determine the relationship between social media and personal branding. The research method used is a quantitative approach with data collection techniques conducted through questionnaires. The sample in this study consisted of 100 respondents. The research instrument consisted of 10 question items for the social media variable and 10 items for the personal branding variable using a Likert scale of 1–5. The results of the study indicate that there is a positive and significant relationship between social media and personal branding, with a correlation coefficient value of 0.62 and a significance level of 0.000 < 0.05. The regression test results show that social media has an influence of 38% on personal branding. Therefore, it can be concluded that the higher the use of social media, the stronger the individual’s personal branding.
Copyright (c) 2026 Mahesa Vicky Satria Ramadhan Lihu, Muhammad Zainuddin https://creativecommons.org/licenses/by-sa/4.0
Implementation of Financial Evaluation Towards A Preliminary Study of The Decision to Implement Public-Private Partnershipin A Surgical Installation
Hospital is a health service institution that provides comprehensive individual health services, namely promotive, preventive, and rehabilitative services that provide inpatient, outpatient, and emergency services. This study aims to review the Proposal for a Private Public Partnership Financing Scheme in the Construction of a Surgical Installation at a Hospital in Surabaya. The research method used in this study is Descriptive Qualitative research, which is intended to provide a descriptive explanation of a particular phenomenon, which is carried out through the stages of interviews, observation, and documentation. The results of this study indicate that the projected income from the Surgical Installation itself can cover the Payback Period in the third year of the Construction of the Hospital's Surgical Installation Unit, therefore, the Private Public Partnership scheme proposed by the Hospital for the development of its Surgical Installation is less appropriate and it would be more efficient if the development of the Surgical Installation was carried out with funds from the Hospital itself.
Copyright (c) 2026 Annisa Rahmawati, Zulfikri Charis Darmawan https://creativecommons.org/licenses/by-sa/4.0
Transformasi Digital dan Tantangan Tata Kelola Teknologi Informasi Studi Kualitatif Manajemen Informatika pada Organisasi Berbasis Cloud Computing
The rapid development of information technology has encouraged many organizations to undergo digital transformation in order to improve operational efficiency, service quality, and competitiveness. One of the methods widely used in this transformation process is the implementation of cloud computing technology for managing information systems within organizations. With this technology, data storage and processing can be done online, allowing more flexible access to information. However, the use of cloud-based systems also brings several challenges for IT management, such as data security issues, system control, human resource readiness, and the need to adapt organizational policies to digital developments. This study aims to understand how digital transformation occurs and to identify various challenges in managing information technology in organizations that use cloud systems. The research uses a qualitative approach with a case study to gain a deeper understanding. Data were collected through interviews with management, IT teams, and system users, as well as through observations and related documents. The data were then analyzed by simplifying the data, presenting it, and drawing conclusions. The results show that the use of cloud computing provides many benefits for organizations, such as making system management easier, improving data access, and reducing the need for physical infrastructure. However, there are also challenges, including risks related to data security and privacy, dependence on service providers, and the need to improve human resource skills in managing technology. Therefore, organizations need to manage information technology properly so that digital transformation can run effectively and sustainably.
Copyright (c) 2026 Amany Cinta Anggraini, Robbi Rahim https://creativecommons.org/licenses/by-sa/4.0
The Impact of Some Variables Toward Consumer Preferences of Isotonic Drinking in Surabaya
Drinking in packaging business still has appeal for entrepreneurs, it is same as in the food market, and the selling of drinks is no death business. Drinking business is promising the great profits, because it has a large market as well, especially for a country with a population of approximately 230 million people as Indonesia. (Kontan, 2nd Week, October 2009). Drinking market has increased annually, from drinking market shares in overall package of 44 trillion rupiah, isotonic drinks market has its share of USD 2.9 to 3.4 billion in 2009 and continued to rise from previous years. Mizone has ranked first in three of the Top Brand Index began in 2008 to 2010 with Pocari Sweat as the competitors. The purpose of this study is to determine the effect of (1) consumer attitudes to the advertising toward consumer attitudes to the brands, (2) consumer attitudes to the advertising toward brand image, (3) consumer attitudes towards consumer preferences, (4) brand image toward consumer preferences; (5) consumer attitudes on the brand toward brand image. The population in this study is that consumers who buy and consume Mizone, with the characteristics are minimum in high school on education and domiciled in Surabaya. The sampling technique is using accidental sampling. The analysis techniques are using Structural Equation Model (SEM) with support of AMOS 15.0 program. Based on the results it was obtained that there are effect of consumer attitudes on advertising toward consumer attitude on brands image; there are effect of consumer attitudes on advertising towards brand image; there are effect of brand images towards consumer preferences; there are effect of brand image on consumer preferences; there are effect of consumer attitudes on brand toward brand image.
Copyright (c) 2026 Achmad Daengs GS, Enny Istanti, Indriana Kristiwati https://creativecommons.org/licenses/by-sa/4.0
Analisis Peran Akuntabilitas dan Transparasi Pengelolaan Dana Desa dalam Meningkatkan Partisipasi Masyarakat Pembangunan Desa Datara, Kecematan Tompobulu, Kabupaten Gowa
This study aims to evaluate the practices of budget information transparency and analyze the implementation of village government accountability in managing Village Funds in Datara Village, Tompobulu District, Gowa Regency. Furthermore, this research focuses on how the implementation of these two principles can transform public trust into participatory action by the community in village development. The research method used is descriptive with a qualitative approach. Data were collected through semi-structured interview techniques with informants consisting of village officials, community leaders, and residents, supported by field observations and documentation studies (such as the RPJMDes and RKPDes). Data analysis techniques include data reduction, data presentation, and conclusion drawing through source and method triangulation to ensure data validity. The results of the study indicate that accountability and transparency are not merely the fulfillment of administrative reports but are essential instruments for building public trust. Through information disclosure and honest accountability, the community tends to contribute more actively, starting from the planning stage (Musrenbang) and physical construction implementation to independent monitoring. This involvement is the primary key to accelerating equitable development and improving welfare in Datara Village.
Copyright (c) 2026 Nur Fitri Novita Sarif, Amir Amir, Syamsuddin Syamsuddin https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Aktualisasi Diri dan Beban Kerja terhadap Prestasi Kerja Pegawai pada Dinas Perindustrian, Perdagangan, Koperasi, dan UMKM Kabupaten Toraja Utara
This study aims to analyze the effect of self-actualization and workload on employee job performance at the Department of Industry, Trade, Cooperatives, and MSMEs of North Toraja Regency. Utilizing a quantitative approach, data were gathered through structured questionnaires, direct observations, and in-depth interviews involving 30 respondents. Data analysis was performed using multiple linear regression method assisted by SPSS 23.0 software. The partial statistical results (t-test) indicated that self-actualization has a positive and significant effect on job performance (t_hitung = 2,953 > t_tabel = 2,05183; sig. = 0,006) Similarly, workload was proven to have a partially positive and significant effect on job performance (t_hitung = 2,862 > t_tabel = 2,05183; sig. = 0,008), (t_hitung = 2,862 > t_tabel = 2,05183; sig. = 0,008), implying that structured assignments and clear organizational targets serve as a catalyst for productivity. Simultaneously (F-test), both independent variables significantly influence employee job performance (F_count = 10.276 > F_table = 3.35; sig = 0.000) with an R Square contribution of 43.2 percent. The study concludes that the strategic integration of providing spaces for competency development and managing proportional workloads represents a crucial pillar in optimizing public sector apparatus performance.
Copyright (c) 2026 Ellyn Patadungan, Adriana Madya Marampa, Dwibin Kannapadang https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Content Marketing Influencer Tiktok terhadap Keputusan Pembelian Konsumen
This study aims to determine the influence of Aisyah Sabriena's TikTok content marketing on purchasing decisions at Pusat Kuliner Bandung. The rapid growth of social media, particularly TikTok, has transformed digital marketing practices and consumer behavior. Engaging, informative, and credible content can shape consumer perceptions and encourage purchasing decisions. This study employed a quantitative approach with an explanatory research design. The sampling technique used was purposive sampling involving 152 respondents who had watched Aisyah Sabriena’s TikTok content and made purchases at Pusat Kuliner Bandung. The data were analyzed using IBM SPSS Statistics, including descriptive statistical analysis, validity testing, reliability testing, normality testing, simple linear regression analysis, t-test, F-test, and coefficient of determination analysis. The results indicate that content marketing has a positive and significant effect on purchasing decisions. The simple linear regression equation obtained was Y = 0.706 + 0.832X. The regression coefficient value of 0.832 indicates that every one-unit increase in content marketing would increase purchasing decisions by 0.832 units. The t-test results showed a t-value of 19.415 with a significance level of 0.000 (< 0.05). The F-test results showed an F-value of 376.937 with a significance level of 0.000 (< 0.05). The coefficient of determination (R²) was 0.715, indicating that content marketing explained 71.5% of the variation in purchasing decisions, while the remaining 28.5% was influenced by other factors not examined in this study. The study concludes that Aisyah Sabriena’s TikTok content marketing has a positive and significant influence on purchasing decisions at Pusat Kuliner Bandung.
Copyright (c) 2026 Restu Sandi Kusuma, Ati Mustikasari, Leni Cahyani https://creativecommons.org/licenses/by-sa/4.0
Faktor-Faktor yang Mempengaruhi Pendapatan Petani Padi Sawah di Desa Wulla Kecamatan Wulla Waijelu
This research investigates the determinants shaping the earnings of lowland rice cultivators in Wulla Village, Wulla Waijelu Sub-district, East Sumba Regency, focusing on four key variables: farm size, production output, paddy selling price, and total production expenditure. The study employed a quantitative-descriptive framework with primary data gathered via structured questionnaires administered to 60 farming households. Data analysis involved instrument validity testing, reliability assessment, classical assumption diagnostics, multiple linear regression, and hypothesis evaluation using IBM SPSS Statistics 27. All research instruments were confirmed valid and reliable, with a Cronbach's Alpha value of 0.661. Normality diagnostics indicated normally distributed residuals, with a significance score of 0.119 surpassing the 0.05 benchmark. Regression modeling demonstrated that all four regressors exhibit a positive relationship with farmer earnings, with production expenditure registering the most influential coefficient at 0.424. These results imply that strategic control over production costs is the foremost driver of income improvement for lowland rice farmers in Wulla Village, and that strengthening farm management capacity is indispensable for rural welfare advancement.
Copyright (c) 2026 Ayu Santia May Nggiri, Karolina Albina Rewa https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Tingkat Pendapatan, Financial Literacy dan Financial Technology terhadap Perilaku Pengelolaan Keuangan Pribadi
Financial management is an important aspect in achieving financial well-being, which refers to an individual's ability to plan, manage, allocate, and control expenses and income wisely. However, in reality, many individuals still experience difficulties in managing their finances optimally, even though their income levels are relatively adequate. The aim of this study is to analyze the effect of income level, financial literacy, and financial technology on personal financial management among teachers in Bandar Lampung City and Metro City. The research data consisted of questionnaires distributed to 93 teachers within the productive age range of 24-60 years, collected through community service activities related to financial literacy. The sampling technique used was random sampling, and the data analysis employed multiple linear regression. The research results show that income level and financial literacy have a significant, while financial technology has a negative effect on personal financial management behavior. This study can serve as a reference for individuals to be more proactive in enhancing their financial knowledge through educational programs that can be designed by educational institutions, as well as to use financial technology wisely to promote effective and sustainable personal financial management.
Copyright (c) 2026 Peter Peter, Martalena Martalena, Dini Iskandar, Fransisca Carolina https://creativecommons.org/licenses/by-sa/4.0
BUDAYA PELAYANAN INDONESIA DALAM INDUSTRI HOSPITALITY DAN PARIWISATA GADING SERPONG: SEBUAH KAJIAN LITERATUR
Gading Serpong, a planned urban township in Tangerang Regency, Banten, has evolved into a complex hospitality and tourism ecosystem featuring starred hotels, hundreds of restaurants, and national-scale culinary centers, inhabited by a multicultural population composed of Betawi, Sundanese, Chinese-Peranakan, and migrants from across the archipelago that creates a unique service culture context remaining understudied academically. This study employs a PRISMA-based systematic literature review to examine how Indonesian service culture rooted in warmth, pelayanan prima, and Tangerang's multicultural identity manifests in hospitality practices in Gading Serpong, analyzing 40 reputable sources published between 2020 and 2026 using thematic analysis. Findings yield four main themes: (1) warmth and hospitality behavior as determinants of guest satisfaction; (2) Tangerang's multiculturalism as a service differentiation asset; (3) human resource challenges in maintaining pelayanan prima consistency; and (4) digital integration in contemporary service culture expression. This study contributes an initial mapping of service culture dynamics in Indonesia's planned urban townships.
Copyright (c) 2026 Johann Wahyu Hasmono Prawiro, Ammar Harun Rizki https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Audit Tenure, Ukuran Kantor Akuntan Publik (KAP), dan Komite Audit terhadap Kualitas Audit
This study aims to analyze the influence of audit tenure, Public Accounting Firm (KAP) size, and audit committee size on audit quality in healthcare companies listed on the Indonesia Stock Exchange (IDX) for the 2022–2025 period. The study employed a quantitative approach with a causal-comparative method and secondary data in the form of annual financial reports accessed through the official IDX website. The sample was selected using a purposive sampling technique, resulting in 25 companies with a total of 100 observations. Audit quality was proxied using the absolute value of discretionary accruals based on the Modified Jones Model. Audit tenure was measured by the number of consecutive years of engagement. KAP size was measured with a dummy variable (Big Four/Non-Big Four), and the audit committee was measured through three dimensions: existence, proportion of independence, and financial expertise of members. Hypothesis testing was conducted using multiple linear regression analysis preceded by the classical assumption test. The results showed that all three independent variables simultaneously had a significant effect on audit quality (sig. 0.000853). Partially, audit tenure is proven to have a positive and significant effect on audit quality (sig. 0.000019), which indicates that the longer the engagement period within the applicable regulatory limits, the better the auditor's understanding of the client's condition so that audit quality increases. Conversely, the size of the KAP is not proven to have a significant effect (sig. 0.122), which means that Big Four or Non-Big Four affiliation is not a determinant of audit quality in this sector. The audit committee is also not proven to have a significant effect (sig. 0.748), indicating that the existence and characteristics of the audit committee have not substantively encouraged an increase in audit quality, possibly because its function is still merely to fulfill formal regulations.
Copyright (c) 2026 Yeciel Nadenia Natacris, Christina Dwi Astuti https://creativecommons.org/licenses/by-sa/4.0
Pengembangan Kerangka Halal Value Chain Industri Tekstil Indonesia Melalui Integrasi Halal Chemicals dan Halal Supply Chain Management
The growth of the global halal industry has expanded the application of halal principles to non-food sectors, including the textile industry. However, supply chain complexity and the extensive use of chemicals in textile production remain challenges in ensuring halal integrity. This study aims to develop a Halal Value Chain framework for the Indonesian textile industry through the integration of halal chemicals and Halal Supply Chain Management (HSCM). A qualitative approach was employed using a Systematic Literature Review (SLR) and conceptual framework development. Data were collected from scientific articles, regulatory documents, and industry reports published between 2014 and 2025 and analyzed through content analysis and framework synthesis. The findings reveal that the primary halal critical points are concentrated in wet processing activities involving various textile chemicals. The study proposes a Halal Value Chain framework integrating supply chain processes with halal control mechanisms, including halal chemicals, the Halal Product Assurance System (SJPH), traceability, quality assurance, risk management, and regulatory compliance. The proposed framework is expected to support more comprehensive halal implementation within the Indonesian textile industry
Copyright (c) 2026 Okta Sakti Eka Kusumawan, Reffli Ghandara, Doni Dzoelveri https://creativecommons.org/licenses/by-sa/4.0
Perancangan Strategi Content Marketing pada Instagram @Owlies.id untuk Meningkatkan Digital Branding
This study aims to design a content marketing strategy to enhance the digital branding of Owlies.id’s Instagram. The method used is applied research, with data collected through interviews, literature review, and documentation. The project was conducted over four months, based on Kotler’s eight-stage content marketing framework. The process began with goal setting and audience mapping through buyer persona development. In the content ideation and planning stage, content was developed into three main pillars: education, entertainment, and promotion. The content was then produced and consistently published on Instagram three times a week, supported by content amplification through Instagram Ads. Evaluation was conducted using KPIs such as likes, comments, and shares. The results show an increase in engagement and digital branding. Therefore, a structured and consistent content marketing strategy is considered effective in strengthening Owlies.id’s digital branding.
Copyright (c) 2026 Nikki Ariela Stefania Sutrisno, Sam’un Jaja Raharja, Tetty Herawaty https://creativecommons.org/licenses/by-sa/4.0
Analisis Kinerja Keuangan Lembang Sebelum dan Sesudah Implementasi Program Koperasi Desa Merah Putih di Kabupaten Toraja Utara
This study aims to analyze the impact of Village Fund reallocation on the financial performance of lembang (village) governments and public satisfaction in North Toraja Regency, specifically regarding the establishment policy of the Koperasi Desa Merah Putih (KDMP). Empirical phenomena indicate extreme distortions in fiscal priorities, where the Village Fund budget for 111 Lembang was drastically cut by 58% in 2025 and 2026. These allocations were shifted to fund the initial capital of 6 KDMPs, which currently remain stagnant, dormant, and non-operational. Meanwhile, the remaining 105 Lembang have experienced a total standstill in physical outlet construction. This study employs a descriptive and critical comparative quantitative approach to dissect budget realization reports before and after the fund reallocation. The results indicate that this enforced top-down economic structure creates a high opportunity cost, visible in the severe degradation of road infrastructure and public facilities due to a sharp decline in physical capital expenditure. This distorts the principle of social utility (value for money) and triggers widespread public protests, thereby diminishing the moral legitimacy and public satisfaction with the local government. The study concludes with an urgent recommendation for local policymakers to evaluate the cooperative capital moratorium and realign budgeting priorities toward inclusive public infrastructure.
Copyright (c) 2026 Winta Panimba, Astriwati Biringkanae, Helba Rundupadang, Elisabet Pali https://creativecommons.org/licenses/by-sa/4.0
Analisis Rasio Keuangan untuk Mengukur Kinerja Keuangan PT Waskita Karya (Persero) Tbk
This study aims to examine the financial performance of PT Waskita Karya (Persero) Tbk for the period 2022–2024, focusing on liquidity, solvency, activity, and profitability ratios. The research method employed is descriptive quantitative, utilizing the company’s financial statements for 2022–2024. The analysis results indicate that the company’s liquidity ratio declined due to high current liabilities and limited current assets, leading to an unhealthy liquidity condition. The solvency ratio reveals a very high level of debt and a low ability to cover interest expenses, placing the company under considerable financial pressure. The activity ratio shows improvement in inventory management; however, the efficiency of working capital and asset utilization remains suboptimal. Meanwhile, the profitability ratio demonstrates a decrease in the company’s ability to generate profits, driven by ineffective management of assets and equity, compounded by declining net sales. Overall, the company’s financial performance continues to face significant challenges, particularly in liquidity and solvency aspects.
Copyright (c) 2026 Muhammad Asrin Jazuli, Khanti Listya, Raya Puspita Sari Hasibuan, Fatma Dwi Jati https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Tata Kelola dan Literasi Keuangan terhadap Kinerja Keuangan BUMDes Desa Ponteh dengan Partisipasi Masyarakat sebagai Variabel Moderasi
This study aims to analyze the influence of governance and financial literacy on the financial performance of Village-Owned Enterprises (BUMDes) in Ponteh Village, with community participation as a moderating variable. This study uses a quantitative approach with a causal research type. Data were obtained from primary data through the distribution of questionnaires to BUMDes administrators and Ponteh Village residents who are directly involved in BUMDes economic activities. The sampling technique used was purposive sampling. Data were analyzed using statistical analysis methods to test the relationship between research variables. The results show that governance and financial literacy have a positive effect on BUMDes financial performance. In addition, community participation has been proven to moderate the relationship between governance and financial literacy on BUMDes financial performance. These findings indicate that the implementation of good governance, increased financial literacy, and active community involvement are important factors in improving BUMDes financial performance. This study is expected to serve as a reference for BUMDes managers and village governments in formulating policies for strengthening village institutions and economic empowerment.
Copyright (c) 2026 Intan Thalia, Aprilina Susandini https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Promosi dan Perceived Ease of Use terhadap Repurchase Decision Produk Z&J Factory
This study analyzes the effect of promotion and perceived ease of use on repurchase decision at Z&J Factory. The research is motivated by a decline in consumer repurchase behavior, even though the use of digital food delivery platforms continues to increase in the food and beverage business sector. This condition indicates the need to understand factors that may encourage consumers to make repeat purchases. A quantitative approach was applied using a survey method. Data were collected from consumers who had made repeat purchases at Z&J Factory and were analyzed using multiple linear regression to examine the influence of each independent variable. The results indicate that promotion has a positive and significant effect on repurchase decision. Perceived ease of use also shows a positive and significant effect on repurchase decision. Furthermore, promotion and perceived ease of use simultaneously influence repurchase decision. These findings confirm that effective promotional activities and the ease of operating digital platforms play an important role in shaping consumer repurchase behavior. The study implies that improving promotional strategies and enhancing user-friendly digital systems are essential efforts to strengthen customer loyalty, increase repeat purchases, and sustain business performance in digital-based food and beverage businesses today.
Copyright (c) 2026 Linda Rahmawati, Nandang Nandang, Ismail Yusup https://creativecommons.org/licenses/by-sa/4.0
Evaluasi Model Bisnis di Bank Sampah Tugu Harapan Menggunakan Triple Layered Business Model Canvas (TLBMC)
Waste banks are a form of community-based waste management that contribute to reducing waste generation while providing economic, social, and environmental benefits. However, Tugu Harapan waste bank faces various challenges that may hinder its sustainability, while its business model has not been clearly identified, resulting in an unsystematic organizational development direction. This study aims to identify and evaluate the business model of Tugu Harapan Waste Bank using the Triple Layered Business Model Canvas (TLBMC) approach. This study employed a qualitative case study method. Data were collected through interviews, observations, and documentation and analyzed using the economic, social, and environmental layers of the TLBMC framework. The findings indicate that the business model of Tugu Harapan Waste Bank remains focused on basic waste management operations and has generated economic, social, and environmental benefits for the community. However, the evaluation revealed several weaknesses, including limited human resources, suboptimal partnerships, a lack of diversified revenue streams, and the absence of value-added waste processing activities. Therefore, strengthening organizational capacity, expanding partnerships, developing recycled products, and increasing community participation are essential to support the sustainability of Tugu Harapan Waste Bank’s business model.
Copyright (c) 2026 Elisa Tiana Putri, Ismail Yusup, Nizza Nadya Rachmani https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Pengungkapan Key Audit Matters terhadap Kualitas Laba dengan Leverage sebagai Variabel Moderasi pada Perusahaan yang Terdaftar di Bursa Efek Indonesia
This study examines the effect of Key Audit Matters (KAM) disclosure on earnings quality, with leverage serving as a moderating variable, using a sample of 37 publicly listed companies on the Indonesia Stock Exchange (IDX) during the 2022–2024 period, resulting in 111 balanced panel observations. Earnings quality was measured using the Operating Cash Flow to Net Income (CFO/NI) ratio, KAM disclosure was proxied by the number of KAMs reported in the independent auditor’s report, and leverage was measured by the ratio of total liabilities to total assets. Panel data regression analysis was employed, with the Common Effect Model (CEM) selected as the most appropriate model based on the Chow and Lagrange Multiplier tests. The findings indicate that KAM disclosure has a negative and significant effect on earnings quality. Leverage also has a negative and significant effect on earnings quality. However, the interaction between KAM disclosure and leverage is positive and significant, indicating that leverage acts as a quasi-moderating variable that strengthens the relationship between KAM disclosure and earnings quality. The model explains 22.12% of the variation in earnings quality. These findings suggest that broader KAM disclosure is perceived by market participants as a signal of higher business risk and operational complexity, particularly among highly leveraged firms. This study contributes to the audit communication literature by demonstrating that the informational value of KAM disclosures is context-dependent and influenced by a firm's financial leverage, while also providing practical implications for auditors, corporate management, and investors in evaluating earnings quality.
Copyright (c) 2026 Marsha Arsiani, Tasya Setyowati, Murtanto Murtanto https://creativecommons.org/licenses/by-sa/4.0
Employee Competence Development Strategies for Industry 4.0 Readiness
This study aims to analyze employee competence development strategies in facing the Industry 4.0 era within the manufacturing sector. Industry 4.0 transformation has encouraged manufacturing companies to adopt digital technologies, automation, smart production systems, and data-driven decision-making. These changes require employees to possess not only technical skills but also digital literacy, analytical capability, adaptability, collaboration, and readiness for continuous learning. This study employs a qualitative approach with a case study design. Data were collected through in-depth interviews, observation, and documentation involving parties directly engaged in competence development, such as human resource managers, production managers, supervisors, training officers, and production employees. The data were analyzed using thematic analysis through data reduction, coding, theme categorization, interpretation, and conclusion drawing. The findings reveal that employee competence development strategies are implemented through competence needs mapping, technology-based technical training, digital literacy improvement, upskilling, reskilling, work-based learning, supervisor mentoring, and periodic competence evaluation. The findings also indicate that the main barriers to competence development include digital literacy gaps, resistance to change, limited training time, production target pressure, and differences in employees’ adaptive capabilities. This study concludes that the success of Industry 4.0 transformation in the manufacturing sector is strongly determined by the alignment between technology strategy and human resource development strategy. The contribution of this study lies in strengthening the understanding that employee competence development should be viewed as a strategic, continuous, and integrated process rather than merely a short-term technical training program.
Copyright (c) 2026 Fitriani Fajar, Yohan Fitriadi, Inganatul Khasanah https://creativecommons.org/licenses/by-sa/4.0
Digital Customer Experience and Online Review Credibility as Drivers of Customer Loyalty among SMEs on Marketplace Platforms
This study examines the influence of Digital Customer Experience and Online Review Credibility on Customer Loyalty toward SMEs on marketplace platforms. The research is based on the growing role of marketplaces as marketing channels for SMEs and the importance of digital interaction and customer reviews in shaping repurchase behavior. Customers evaluate not only price and product quality, but also navigation, information clarity, seller responsiveness, transaction security, delivery convenience, and review trustworthiness. Using a quantitative explanatory approach, data were collected through surveys of customers who purchased SME products on marketplaces and read online reviews before buying. The data were analyzed using Structural Equation Modeling-Partial Least Squares to test validity, reliability, and variable relationships. The findings show that Digital Customer Experience positively and significantly affects Customer Loyalty, with a path coefficient of 0.512, t-value of 8.734, and p-value of 0.000. Online Review Credibility also has a positive and significant effect, with a path coefficient of 0.347, t-value of 5.968, and p-value of 0.000. Thus, improving digital experience and review credibility strengthens customer loyalty and long-term customer relationships in competitive SME marketplace environments.
Copyright (c) 2026 Erna Susanti, Zulwida Rahmayeni, Feny Lestari, Hari Sriwiyajanti https://creativecommons.org/licenses/by-sa/4.0
Pengembangan Bahan Ajar E-Modul Akuntansi Keuangan Kelas XI SMK Negeri 4 Surabaya
The limited availability of interactive instructional materials often triggers student boredom and hinders the comprehension of procedural accounting concepts. This study aimed to develop learning materials in the form of a financial accounting e-module, specifically covering petty cash and bank reconciliation topics, for eleventh-grade students of Accounting and Institutional Finance at SMK Negeri 4 Surabaya. Utilizing the Research and Development (R&D) method, the procedure was adapted from the ADDIE model, which was limited to the third stage (Development) due to time and technical constraints. The feasibility of the product was evaluated through a quantitative descriptive validation process by material and media experts using a Likert-scale assessment instrument. The analysis results indicated that the content feasibility and presentation aspects evaluated by the material expert achieved a score of 85%, falling into the "Highly Feasible" category. Similarly, the media expert gave a rating of 87% ("Highly Feasible") as the visual design and product layout met the BNSP standards. Overall, the average validation percentage reached 85,67%, leading to the conclusion that this financial accounting e-module for eleventh-grade students at SMK Negeri 4 Surabaya is highly valid and adaptive for use as an alternative innovative learning medium to optimize students' independent understanding in accounting.
Copyright (c) 2026 Ony Yulimar, Agung Listiadi https://creativecommons.org/licenses/by-sa/4.0
Enhancing Hotel Employee Engagement Through Transformational Leadership and Psychological Empowerment: Evidence from the Hospitality Industry
This study examines the influence of transformational leadership and psychological empowerment on employee engagement in the hospitality industry, focusing on non-managerial permanent employees at Four Points by Sheraton Bali Ungasan. Employee engagement is a critical factor in delivering high-quality hospitality services, as it reflects employees' dedication, enthusiasm, and emotional commitment to their work. This study employed a quantitative correlational design using a survey method. The research population consisted of 58 non-managerial permanent employees from eight hotel departments, all of whom were included as respondents through a census sampling technique. Data were collected using a five-point Likert-scale questionnaire and analyzed through multiple linear regression. The measurement instruments were confirmed to be valid and reliable, while the data satisfied the assumptions of normality, homoscedasticity, and absence of multicollinearity. The findings indicate that transformational leadership has a positive and significant effect on employee engagement. Psychological empowerment also exerts a positive and significant influence and demonstrates a slightly stronger contribution than transformational leadership. Simultaneously, both variables explain 67% of the variation in employee engagement. These findings suggest that enhancing employee engagement in the hospitality sector requires inspirational leadership combined with psychological empowerment through meaningful work, individual support, competence development, autonomy, and employees' belief that their contributions have a meaningful impact on service quality and organizational success.
Copyright (c) 2026 Ni Putu Tia Maharani, Wayan Suryathi, I Gusti Ayu Widiadnyani https://creativecommons.org/licenses/by-sa/4.0
ESG Disclosure, Digital Financial Transparency, and Firm Value: Evidence from Manufacturing Companies in Indonesia
This study aims to examine the effect of Environmental, Social, and Governance (ESG) disclosure and digital financial transparency on the firm value of manufacturing companies listed on the Indonesia Stock Exchange during the 2021–2025 period. The study employs a quantitative approach with an explanatory research design. Samples were selected using purposive sampling based on the availability of annual reports, sustainability reports, complete financial statements, stock market data, and financial information published on the companies’ official websites. Firm value was measured using Tobin’s Q. The independent variables consisted of ESG disclosure and digital financial transparency, while firm size, profitability, leverage, sales growth, and firm age were included as control variables. Data were analyzed using panel data regression. The results indicate that ESG disclosure has a positive effect on firm value, suggesting that sustainability practices provide positive signals to investors regarding corporate responsibility, risk management, and good governance. Furthermore, digital financial transparency positively affects firm value by reducing information asymmetry, improving access to financial information, and strengthening investor confidence. These findings imply that enhancing ESG reporting quality and digital financial transparency can improve corporate credibility and support sustainable value creation. The study also provides empirical support for Signaling Theory, Stakeholder Theory, Legitimacy Theory, and Agency Theory in explaining how sustainability disclosure and financial transparency influence investor perceptions in capital markets.
Copyright (c) 2026 Meny Hulisellan https://creativecommons.org/licenses/by-sa/4.0
The Influence of Digital Leadership on Innovation Performance in MSME Startups in the Industry 4.0 Era
This study aims to analyze the effect of digital leadership on innovation performance in SME startups in the industry 4.0 era. Rapid digital transformation requires SMEs to adapt their business activities, improve operational efficiency, and create sustainable innovations. In this context, digital leadership plays a crucial role in directing technology utilization, fostering an adaptive work culture, and encouraging data-driven decision-making. This study employed a quantitative approach with an explanatory research design. Data were collected through Likert-scale questionnaires distributed to SME startup actors who had adopted digital technologies in their business operations. The sampling technique used was purposive sampling, and the data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that digital leadership has a positive and significant effect on innovation performance, with a path coefficient of 0.684, a t-value of 11.326, and a p-value of less than 0.001. The R-square value of 0.468 indicates that digital leadership explains 46.8% of the variance in innovation performance. These findings suggest that innovation success is influenced not only by technology adoption but also by leaders’ ability to integrate technology into business strategies. Therefore, strengthening digital leadership competencies should become an essential component of SME startup development programs to enhance competitiveness in the digital economy.
Copyright (c) 2026 Sukmono Bayu Adhi, Isroni Isroni, Dedi Suharyadi, Roy Irawan https://creativecommons.org/licenses/by-sa/4.0
Model Strategik Pembentukan Brand Trust pada Perguruan Tinggi Swasta: Peran Strategic Branding, Service Quality, Institutional Reputation
This study aims to examine a strategic model for building Brand trust in private higher education institutions through the roles of strategic branding, service quality, and institutional reputation, with education regulation as a moderating variable. This study employs a literature review method using a systematic narrative review approach by analyzing relevant scholarly articles in the context of higher education service marketing. The findings indicate that Strategic branding plays an important role in shaping institutional identity, differentiation, and positioning amid increasingly competitive higher education markets. Service quality strengthens trust through students’ and stakeholders’ direct experiences with academic and non-academic services. Meanwhile, Institutional reputation serves as a credibility signal that reflects institutional quality, accreditation, graduate quality, and consistency in governance. Education regulation acts as a moderating factor that strengthens the relationships among these variables through quality standards, accreditation, quality assurance, and compliance with higher education policies. This review proposes a conceptual model showing that the formation of brand trust in private higher education institutions is not determined solely by promotional strategies, but also by Service quality, Institutional reputation, and regulatory legitimacy. The proposed model is expected to provide a conceptual foundation for developing sustainable strategies to enhance public trust in private higher education institutions.
Copyright (c) 2026 Pramesti Nurul Adinda, Hapzi Ali, Supardi Supardi https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Manajemen Laba dan Good Corporate Governance terhadap Kualitas Laporan Keuangan pada PT Charoen Pokphand Indonesia TBK Periode 2014-2025
Financial reporting quality is essential for public companies as it provides reliable information for investors, creditors, and other stakeholders in making economic decisions. However, earnings management may reduce reporting quality, while the implementation of Good Corporate Governance (GCG) is expected to enhance transparency and accountability. This study examines the effects of earnings management and GCG on the financial reporting quality of PT Garuda Indonesia (Persero) Tbk during the 2019–2023 period, covering the pre-crisis, COVID-19 crisis, and post-crisis recovery phases. A quantitative approach with a causal associative design was employed using secondary data from the company’s annual reports and financial statements, comprising twelve observations. Data were analyzed using multiple linear regression with EViews software. The results reveal that earnings management has a negative and significant effect on financial reporting quality (coefficient = -0.284761; p = 0.0170), whereas GCG has a positive and significant effect (coefficient = 0.431528; p = 0.0072). Simultaneously, both variables significantly influence financial reporting quality (Prob(F-statistic) = 0.000934). The coefficient of determination (R²) of 0.7805 indicates that 78.05% of the variation in financial reporting quality is explained by earnings management and GCG. These findings suggest that effective GCG improves financial reporting quality, while earnings management weakens it.
Copyright (c) 2026 Janudin Janudin, Hestu Nugroho Warasto, Agus Supriatna https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Profitabilitas, Leverage, dan Ukuran Perusahaan terhadap Nilai Perusahaan pada Perusahaan Manufaktur Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2022–2024
The main focus of this study is to identify how profitability, leverage, and firm size impact firm value among food and beverage manufacturing companies listed on the Indonesia Stock Exchange from 2022 to 2024. This study adopts a quantitative approach and utilizes secondary data from annual financial reports available on the Indonesia Stock Exchange's official website. Sampling was conducted using a purposive sampling method, resulting in 23 companies and a total of 69 observations over a three-year period. Data analysis was performed using panel data regression with a Random Effects Model (REM) using Eviews 9 software, selected based on the results of the Chow and Hausman tests. This study provides an empirical contribution by focusing on post-pandemic conditions and the food and beverage subsector, which has received relatively little attention in recent research. The research findings show that profitability and leverage have a positive and significant effect on firm value, while firm size has a negative and significant impact on firm value. The adjusted R-squared value of 12.22% indicates that this model explains 12.22% of the variation in firm value, with the remainder influenced by factors outside the model.
Copyright (c) 2026 Dhelia Anggita Prameswari, Alya Putri Andini, Murtanto Murtanto https://creativecommons.org/licenses/by-sa/4.0
Keunggulan Kompetitif Berkelanjutan dalam Era Transisi Energi: Analisis Strategis pada PT PLN (Persero)
The change in the energy industry landscape marked by the transition to New and Renewable Energy (NRE) and the acceleration of digital transformation require energy companies to develop strategies that can create sustainable competitive advantages. PT PLN (Persero) as the largest electricity provider in Indonesia faces opportunities and challenges from regulatory changes, technological developments, increased energy needs, and increasing competition in the green energy sector. This study aims to analyze the sustainable competitive advantage of PT PLN (Persero) facing the energy transition era through a strategic management approach. The research uses a descriptive qualitative method with a case study design. Research data was obtained through documentation studies from company reports, government publications, and various relevant scientific literature. The analysis was carried out using PEST Analysis, Five Forces Model, Value Chain Analysis, Competitive Profile Matrix (CPM), SWOT Matrix, and other strategy formulation tools. PT PLN (Persero) has the main strengths in the form of an extensive national distribution network, government support, integrated infrastructure, and sustainable digital transformation. Companies face challenges in the form of increasing industrial competition, the threat of substitute energy, dependence on fossil energy, and the high need for technology investment. Strategies that support sustainable competitive advantage are accelerating the development of NRE, strengthening digital services, increasing innovation, and optimizing the company's strategic assets. The integration of digital transformation and energy transition is a key factor in maintaining the competitiveness of energy companies in an era of dynamic industrial change.
Copyright (c) 2026 Maurinda Cahya Syafitri https://creativecommons.org/licenses/by-sa/4.0
Invisible Marketing: Strategi Pemasaran tak Kasatmata dalam Membangun Kepercayaan Orang Tua pada Sekolah Islam
The increasing competition among Islamic educational institutions has encouraged schools to implement various marketing strategies to attract public interest. Most studies on educational marketing focus on formal strategies such as branding, digital promotion, and public relations. However, parental trust in schools is often formed through activities that are not intentionally designed as marketing efforts. This phenomenon is referred to in this study as invisible marketing. This research aims to identify the forms of invisible marketing that emerge in School X, analyze their role in building parental trust, and explain their contribution to the school's reputation. This study employed a qualitative approach using a case study design. Data were collected through in-depth interviews, observations, and documentation. The data were analyzed using thematic analysis techniques. The findings reveal that invisible marketing in School X is shaped by four main elements: teacher role modeling, organic documentation of school activities, word-of-mouth communication, and consistency in school culture. These elements contribute to building positive public perceptions, enhancing parental trust, and strengthening the school's reputation. This study proposes the concept of Islamic Educational Invisible Marketing as a process of developing trust and reputation through authentic, consistent, and everyday school activities that are not explicitly designed as marketing strategies.
Copyright (c) 2026 Uswatun Hasanah, Meilita Tryana Sembiring https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Pelatihan terhadap Keterampilan Digital Pelaku UMKM di Kota Tasikmalaya
Digital transformation has reshaped the business environment, requiring Micro, Small, and Medium Enterprises (MSMEs) to strengthen their digital capabilities in order to remain competitive. Nevertheless, many MSME owners still encounter challenges in effectively utilizing digital technologies to support business activities. This study investigates the influence of training on the digital skills of MSME owners in Tasikmalaya City. A quantitative descriptive approach was employed involving all 106 MSME owners who had participated in digital training programs organized by the Office of Cooperatives, MSMEs, Industry, and Trade of Tasikmalaya City. Using a saturated sampling technique, data were gathered through structured questionnaires and analyzed using descriptive statistics and simple linear regression with IBM SPSS Statistics. The analysis confirms that training has a positive and statistically significant effect on digital skills (t = 12.557, p < 0.001). Furthermore, the coefficient of determination (R² = 0.603) indicates that training accounts for 60.3% of the variation in participants' digital skills, while the remaining 39.7% is explained by other factors beyond the scope of this study. These findings highlight the importance of well-designed and practice-oriented training programs in enhancing the digital competencies of MSME owners and supporting their adaptation to the digital business environment.
Copyright (c) 2026 Siti Ropikoh, Dede Kurnia, Azizah Fauziyah https://creativecommons.org/licenses/by-sa/4.0
Dinamika Pembangunan Daerah Berbasis Dana Desa dan Kualitas SDM: Analisis Panel Multidimensional di Wilayah Kepulauan Maluku Utara
This study aims to analyze the influence of Village Funds, investment, human development, education, and health on regional development dynamics in nine districts/cities in North Maluku Province. Research Methods: The study used a quantitative approach with panel data regression based on secondary data from 2015–2024 sourced from the Central Statistics Agency (BPS) and the Directorate General of Fiscal Balance. The analysis was conducted on five development indicators: economic growth, poverty, open unemployment rate, education index, and health index. The results indicate that investment is a crucial factor in increasing economic growth, while Village Funds play a significant role in reducing poverty. The Human Development Index contributes to reducing open unemployment, while Expected Years of Schooling is a key determinant of improvements in the education index. In the health sector, Life Expectancy and the Gender Inequality Index influence public health outcomes. However, the Village Fund's contribution to education, health, and job creation remains suboptimal. Implications: These findings confirm that development in island regions requires a strategy that focuses not only on fiscal transfers but also on strengthening human resource quality, equitable distribution of basic services, productive investment, and Village Fund governance oriented towards inclusive and sustainable development.
Copyright (c) 2026 Warda Warda, Abdul Chalid Ahmad, Muamil Sunan https://creativecommons.org/licenses/by-sa/4.0
Dinamika Makroekonomi, Peran UMKM, dan Pendidikan terhadap Tingkat Pengangguran di Provinsi Jambi
Unemployment remains a critical challenge in regional economic development within Jambi Province. This study aims to analyze the effects of Gross Regional Domestic Product (GRDP), the number of Micro, Small, and Medium Enterprises (MSMEs), and education levels on the unemployment rate in Jambi Province for the 2015–2024 period. The research employs a quantitative descriptive approach with Multiple Linear Regression analysis using secondary time-series data sourced from the Central Bureau of Statistics (BPS) and the Department of Cooperatives and MSMEs of Jambi Province. The empirical findings indicate that simultaneously (F-Test), GRDP, the number of MSMEs, and education significantly influence the unemployment rate, accounting for an R-Square value of 62.3%. Partially (t-Test), the GRDP variable exhibits a positive but non-significant coefficient, suggesting a capital-intensive economic growth pattern. The number of MSMEs shows a negative direction, contributing to labor absorption, though it is not statistically significant at the 5% alpha level. Meanwhile, the education variable indicates a potential structural mismatch within the local labor market. This study recommends the urgency of enhancing MSME capacity through digitalization and synchronizing educational curricula with the real needs of local industries in Jambi Province to accelerate the reduction of the unemployment rate.
Copyright (c) 2026 Rika Neldawaty, Mainita Mainita, Trie Hierdawati, Suherman Suherman, Putri Hajizah https://creativecommons.org/licenses/by-sa/4.0
Analisis Customer Experience Menikmati Dimsum Uma Yum Cha di Pasar Gede Surakarta sebagai Ruang Kuliner Modern di Pasar Tradisional
The increasingly fierce competition in the culinary business encourages business owners to not only offer quality products but also create memorable experiences for customers. Dimsum Uma Yum Cha in Pasar Gede Surakarta is one culinary business that attracts consumers' attention because it combines modern culinary concepts with a traditional market atmosphere. However, research on consumer experiences in modern culinary businesses operating in traditional market environments is still relatively limited, especially in relation to customer loyalty. This study aims to analyze consumer experiences in enjoying Dimsum Uma Yum Cha in Pasar Gede, identify factors that influence consumer experiences, and analyze consumer experiences towards customer loyalty. The method used is descriptive qualitative with data collection techniques through observation, interviews, and documentation with 50 informants, selected using a purposive sampling technique. The results show that consumer experiences tend to be positive and memorable due to the combination of modern culinary products with a typical traditional market atmosphere. This experience is influenced by product quality, affordable prices, service, ambiance, and the self-service system. Positive customer experiences contribute to customer loyalty, demonstrated by their intention to revisit and their willingness to recommend Dimsum Uma Yum Cha to others. These findings demonstrate that customer experience plays a crucial role in building customer loyalty in culinary businesses.
Copyright (c) 2026 Anggit Dyah Kusumastuti, Amanah Rahmadhani, Alya Salwa Aqila, Amanda Indah Novia Andri Asututi, Balqis Fadhillah Ismail Putri, Muhammad Davin https://creativecommons.org/licenses/by-sa/4.0
Analisis Model Bisnis Halal pada Restoran Nasi Uduk Mr. Achiang Kota Pontianak menggunakan Business Model Canvas
This research aims to identify and analyze the halal business model at the Nasi Uduk Mr Achiang Restaurant, Pontianak City in facing culinary business competition which is currently emerging with various variations and innovations. Halal business model analysis using the Business Model Canvas on nine elements becomes a strategic tool in understanding how a company creates and delivers value, as well as mapping the internal and external sides of the business to understand market dynamics. The research uses a qualitative approach with descriptive research and case study methods at the Nasi Uduk Mr Achiang Restaurant, Pontianak City. Data collection techniques were carried out through in-depth interviews, observation and documentation. The research results show that the restaurant ensures the integrity of raw materials through a halal-certified supply chain, implementing hygienic and strict operational standards with stainless steel equipment, and involving all Muslim employees to support halal principles in the work environment. Transparency of halal status and honest communication with consumers has proven effective in overcoming the negative stigma that arises due to the owner's ethnic Chinese background, so that restaurants are able to reach all levels of society. Supporting business factors include authenticity of taste, strategic location advantages, and customer loyalty across generations, while inhibiting factors are the halal stigma from some consumers and competition between similar restaurants. The implementation of the halal-based Business Model Canvas has been proven to make a positive contribution to three main aspects, namely increasing customer trust and loyalty, business sustainability in the modern era through re-branding by the second generation, and expanding market reach abroad through frozen food products. This research shows that the integration of halal principles into every element of the Business Model Canvas not only provides religious value, but also becomes an effective, sustainable and competitive business strategy.
Copyright (c) 2026 Almiyah Damayanti, Prihantono Prihantono, Luqman Luqman https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Brand Image dan Religiusitas terhadap Loyalitas Pelanggan Produk Mcd dalamPerspektif Islam di Masa Peperangan Tahun 2023
This study was motivated by the growing boycott movement against products affiliated with Israel following the 2023 Palestinian–Israeli conflict, which has influenced the consumption behavior of Muslim communities, particularly in Indonesia. This phenomenon shows that consumer decisions are shaped not only by economic factors and product quality but also by moral, social, and religious values. This study aims to analyze the influence of brand image and religiosity on customer loyalty toward Israel-affiliated products in Bandar Lampung City. A quantitative approach with an explanatory design was employed. The sample consisted of 100 respondents selected through purposive sampling, and data were collected using a Likert-scale questionnaire. Data analysis was conducted using Partial Least Squares-based Structural Equation Modeling (SEM-PLS) with SmartPLS through measurement and structural model testing. The results show that brand image has a positive and significant effect on customer loyalty, indicating that a strong brand image can maintain consumer relationships despite boycott issues. Religiosity also has a positive and significant effect, suggesting that religious values influence consumer attitudes toward brands. Overall, brand image and religiosity moderately explain customer loyalty, highlighting the interaction between rational considerations and religious values in consumer behavior.
Copyright (c) 2026 Rizky Ramadhan, Erike Anggraini, Yulistia Devi https://creativecommons.org/licenses/by-sa/4.0
Strategic Negotiation Optimization of PT. SAS in Securing Venture Capital Funding
PT. SAS is an Indonesian pharmaceutical-backed premium skincare startup that developed a scientifically validated product targeting hyperpigmentation, a skin condition highly prevalent in Indonesia's tropical climate. PT. SAS failed to secure funding from a venture capital firm at the final stage of the pitching process, even though the scientific evidence supporting the product was acknowledged positively by the investor. This outcome reflects a broader challenge faced by many early-stage startups in Indonesia, where translating product innovation into investor confidence remains a significant barrier to growth. This study investigates the negotiation failure through three research questions: how effective the current negotiation strategies were, what negotiation boundaries existed from both PT. SAS and the venture capital firm's perspectives, and how PT. SAS can optimize its negotiation performance and pitch deck for future funding engagements. A qualitative single-case study design was adopted, where document analysis and thematic analysis on semi-structured interviews were performed and triangulated across three data sources. Five themes were identified, and this study concludes that the failure was not caused by the product itself or incompatible deal terms, but rather because the Zone of Potential Agreement was never communicated due to multiple interconnected gaps. The findings and proposed solutions are directly applicable to PT. SAS's future venture capital engagements and offer transferable lessons for other early-stage startups in Indonesia navigating the investor funding process. Abstrak. PT. SAS adalah startup skincare premium asal Indonesia yang mengembangkan produk teruji secara ilmiah untuk permasalahan hiperpigmentasi, kondisi kulit yang sangat umum ditemukan di iklim tropis Indonesia. PT. SAS gagal memperoleh pendanaan dari sebuah perusahaan venture capital pada tahap akhir proses pitching, meskipun bukti ilmiah yang mendukung produk tersebut mendapat respon positif dari investor. Hasil ini menunjukkan tantangan yang lebih luas yang dihadapi banyak startup tahap awal di Indonesia, di mana meyakinkan investor ketika menyampaikan inovasi produk menjadi hambatan dalam pertumbuhan bisnis. Penelitian ini mengkaji kegagalan negosiasi tersebut melalui tiga pertanyaan penelitian: seberapa efektif strategi negosiasi yang digunakan, batasan negosiasi apa yang ada dari perspektif PT. SAS maupun perusahaan venture capital, serta bagaimana PT. SAS dapat mengoptimalkan strategi negosiasi dan pitch deck untuk keterlibatan pendanaan di masa depan. Pendekatan studi kasus kualitatif digunakan, di mana analisis dokumen dan analisis tematik terhadap wawancara semi-terstruktur dilakukan dan ditriangulasikan dari tiga sumber data. Lima tema diidentifikasi, dan penelitian ini menyimpulkan bahwa kegagalan tersebut bukan disebabkan oleh produk itu sendiri maupun ketidakcocokan kesepakatan, melainkan karena Zone of Potential Agreement yang tidak dikomunikasikan akibat berbagai kesenjangan yang saling terhubung. Temuan dan solusi yang diusulkan dapat diterapkan dalam negosiasi PT. SAS dengan venture capital di masa depan dan memberikan pelajaran yang dapat ditransfer bagi startup tahap awal lainnya di Indonesia.
Copyright (c) 2026 Salsabila Maisyah, Pri Hermawan https://creativecommons.org/licenses/by-sa/4.0
Analisis Komparatif Kinerja Bank Syariah Indonesia dan Bank Muamalat Indonesia menggunakan Pendekatan Sharia Conformity and Profitability (SCnP) Periode 2021–2024
This study aims to analyze and compare the financial performance of Bank Syariah Indonesia (BSI) and Bank Muamalat Indonesia (BMI) using the Sharia Conformity and Profitability (SCnP) approach over the 2021–2024 period. A quantitative descriptive-comparative method is employed, with secondary data derived from annual financial reports published by both banks. The sharia conformity dimension is measured through the Islamic Income Ratio (IIR), Islamic Investment Ratio (IIVR), and Profit Sharing Ratio (PSR), while profitability is assessed using Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM). The findings indicate that both banks consistently demonstrate very high sharia conformity throughout the observation period, as reflected in IIR values approaching unity. However, significant differences are observed in profitability performance. BSI exhibits a consistent upward trend in ROA, ROE, and NPM, culminating in its position within the Upper Right Quadrant (URQ), i.e., High Sharia Conformity–High Profitability, by the end of the study period. In contrast, BMI experiences considerable profitability fluctuations despite maintaining a strong commitment to profit-sharing-based financing, particularly evidenced by its highest PSR reaching 0.71 in 2023. This study concludes that institutional consolidation and capital strengthening play a decisive role in balancing sharia compliance and financial performance in Indonesian Islamic banking.
Copyright (c) 2026 Rakay Achmad Khusnul Huda, Mohammad Dendi Abdul Nasir https://creativecommons.org/licenses/by-sa/4.0
Operational Performance and Supply Chain Risk Assessment in SME Vannamei Shrimp Farming
Small and medium-sized enterprise (SME) shrimp farms play an important role in Indonesia’s aquaculture sector; however, many continue to experience operational inefficiencies, rising production costs, and supply chain vulnerabilities that reduce profitability and long-term sustainability. Existing studies have examined individual operational challenges in aquaculture, yet few have adopted an integrated framework capable of simultaneously diagnosing performance gaps and prioritizing operational risks. This study addresses this gap by integrating the Supply Chain Operations Reference (SCOR) model and Failure Mode and Effects Analysis (FMEA) to evaluate operational performance and supply chain risks in three vannamei shrimp farming SMEs located in Tegal, Central Java. A qualitative multiple-case study approach was employed using interviews, field observations, operational records, SCOR process mapping, and FMEA risk assessment. The findings reveal that the most significant weaknesses are concentrated in the internally focused SCOR attributes of Cost and Asset Management, while Reliability, Responsiveness, and Agility generally perform better. Farm C demonstrated the strongest overall operational performance due to disciplined operational practices, structured data management, supplier diversification, and systematic monitoring systems. FMEA analysis identified high-priority risks associated with night-time dissolved oxygen control, post-harvest turnaround delays, feed management, inventory handling, and operational data management. The integration of SCOR and FMEA provides complementary insights whereby SCOR identifies performance deficiencies while FMEA prioritizes their underlying causes. This study contributes to the literature by demonstrating the applicability of a combined SCOR–FMEA framework in aquaculture SMEs and provides practical recommendations for improving operational efficiency, supply chain resilience, and farm profitability.
Copyright (c) 2026 Muhammad Tri Putra Utomo, Noorhan Firdaus Pambudi https://creativecommons.org/licenses/by-sa/4.0
Transformasi Digital dalam Manajemen UMKM: Integrasi E-Commerce, Fintech, dan Data Driven Decision Making dalam Meningkatkan Daya Saing
Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the Indonesian economy. However, they still face various obstacles in utilizing digital technology. This study aims to analyze the integration of e-commerce, fintech, and data-driven decision-making as a strategy to improve MSME competitiveness. The method used is a qualitative approach with library research on various academic sources indexed by SINTA and Scopus, as well as official government reports. The results indicate that e-commerce can expand MSME market access and increase sales; fintech encourages financial inclusion and transaction transparency; and data-driven decision-making improves the accuracy of business strategies through data analysis. The integration of these three technologies forms a mutually supportive digital ecosystem and has been proven to increase MSME competitiveness. However, low digital literacy, infrastructure gaps, and limited capital remain major obstacles. This study recommends synergy between the government, financial institutions, and technology providers to encourage an inclusive and sustainable digital transformation for all MSMEs in Indonesia.
Copyright (c) 2026 Hasbullah A Arief Madani, Fariska Wahyuni, Fadali Rahman, Gazali Gazali https://creativecommons.org/licenses/by-sa/4.0
Membangun Keunggulan Bersaing UMKM Melalui Pemasaran Berbasis Artificial Intelligence dan Adaptasi Digital: Peran Mediasi Keterlibatan Pelanggan
The development of digital technology and Artificial Intelligence has transformed MSME marketing strategies, particularly in strengthening customer relationships and creating competitive advantage. This study analyzes the role of Artificial Intelligence-based marketing and digital adaptation in enhancing MSME competitive advantage through customer engagement as a mediating variable. Using a quantitative explanatory approach, this study involved 150 MSME actors in Banyumas Regency who had used digital media for marketing and utilized Artificial Intelligence-based technologies, such as ChatGPT, Canva AI, Meta AI, Gemini, chatbots, or similar applications. The sample was selected through purposive sampling, and data were collected using a five-point Likert-scale questionnaire. Data analysis was conducted using Partial Least Squares-based Structural Equation Modeling with SmartPLS. The results show that Artificial Intelligence-based marketing and digital adaptation have positive and significant effects on customer engagement. Customer engagement also has a positive and significant effect on MSME competitive advantage and mediates the relationship between Artificial Intelligence-based marketing, digital adaptation, and MSME competitive advantage. These findings indicate that competitive advantage is shaped not only by technology adoption, but also by the ability to transform technology into active, responsive, and valuable customer interactions.
Copyright (c) 2026 Puspita Lianti Putri https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Live Streaming dan Sales promotion terhadap Keputusan Pembelian Sepatu Aerostreet melalui Fear Of Missing Out (Fomo) pada Generasi Z
This study was motivated by the rapid development of social commerce through TikTok Shop, which has influenced Generation Z’s purchasing behavior, particularly through live streaming features and various sales promotion programs that can trigger Fear of Missing Out (FoMO). This study aims to analyze the effect of live streaming and sales promotion on the purchase decisions of Aerostreet shoes among Generation Z, with FoMO serving as a mediating variable. The research employed a quantitative approach with a causality-mediation design and involved 190 Generation Z respondents who had purchased Aerostreet shoes through TikTok Shop. The sample was selected using purposive sampling, while data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The results indicate that live streaming and sales promotion have a positive and significant effect on FoMO and purchase decisions. Furthermore, FoMO has a positive and significant effect on purchase decisions and mediates the relationship between live streaming, sales promotion, and purchase decisions. These findings suggest that interactive digital marketing strategies and attractive promotional programs can strengthen consumers’ psychological motivation to make purchases. The implications of this study highlight the importance of optimizing live streaming and sales promotion to create engaging shopping experiences and enhance purchase decisions among Generation Z consumers.
Copyright (c) 2026 Dhimas Ali Shibri, Edita Rachma Kamila, Laily Muzdalifah, Afifatus Sholikhah https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Orientasi Pasar, Orientasi Teknologi, Orientasi Kewirausahaan, Kapasitas Absortif terhadap Kinerja Organisasi
Absorptive capacity represents an organization’s dynamic capability to acquire, assimilate, transform, and exploit knowledge for the purpose of creating organization value (Zahra & George, 2002). This study aims to examine the partial effects of three dimensions of strategic orientation as well as to investigate the moderating role of absorptive capacity in these relationships. This study contributes to the strategic management and dynamic capability literature by demonstrating moderating effect is not uniform across strategic orientation dimension. While absorptive capacity strengthens the impact of entrepreneurial orientation on organization’s performance, it weakens the influence of market orientation and exhibits no significant moderating effect on technology orientation. These findings challenge the prevailing assumption that absorptive capacity universally enhances the effectiveness of strategic orientations and provide a more refined understanding of its contingent role in organization performance.
Copyright (c) 2026 Erwin Santosa, Dadang Irawan https://creativecommons.org/licenses/by-sa/4.0
Diagnosing Service Quality Gaps to Improve Client Retention in a Marketing Agency using Integrated Decision Analysis
Abstract. This study investigates how service quality gaps accumulate across the client relationship journey in a small digital marketing agency and identifies prioritized interventions to improve client retention. The agency under study experienced a sharp retention decline in late 2025, losing fourteen clients in two months. Using a qualitative-dominant design, nine semi-structured interviews were conducted with six internal stakeholders: the CEO, former General Manager, Head of Project Manager, Project Manager, Marketing team, and HR Consultant, and three client informants representing different stages of the agency-client relationship. Interview data were analyzed through a hybrid thematic analysis process (Naeem et al., 2023; Braun and Clarke, 2006), producing five themes and twenty-four codes. Themes were mapped onto the Gaps Model of Service Quality (Parasuraman, Zeithaml and Berry, 1985; Wirtz and Lovelock, 2022) to identify structurally linked service quality gaps. Value-Focused Thinking (Keeney, 1992) translated gap findings into five fundamental objectives and nine solution alternatives, which were then prioritized using Analytical Hierarchy Process (Saaty, 1980). Criteria weights were derived through the Rank Reciprocal Method (Stillwell et al., 1981) and scores aggregated using the geometric mean (Aczel and Saaty, 1983). Results were cross-validated using SuperDecisions. The PM Performance Evaluation System emerged as the top priority (Normals = 0.122), followed by PM Capability Development Program (0.120) and Value Communication Framework (0.118). The study also identifies four distinct client churn typologies, including an informed voluntary pause pattern where a client exits despite positive performance metrics because one specific strategic goal remained unmet, which is not explicitly documented in prior agency-client relationship literature
Copyright (c) 2026 Yatsabita Nabila Andriyana, Pri Hermawan https://creativecommons.org/licenses/by-sa/4.0
Financial Resilience dalam Perspektif Financial Awareness dan Impulse Buying pada Konteks Nano Influencer : A Systematic Literature Review
This study aims to examine the relationship between financial awareness, impulse buying, and financial resilience in the context of nano influencers in the digital economy era. A Systematic Literature Review method was employed by analyzing 12 relevant journal articles discussing financial behavior, digital consumption, social media influence, and individual financial resilience. The findings indicate that financial awareness plays an important role in encouraging responsible financial behavior, improving financial planning, and strengthening individuals’ ability to withstand economic pressures. However, impulse buying tendencies may weaken financial management, reduce savings capacity, and increase the risk of financial difficulties. Furthermore, the growth of social media platforms and the convenience of digital payment systems contribute to increasingly consumptive behavior among users. Nano influencers also affect purchasing decisions because they are often perceived as trustworthy, authentic, and closely connected to their audiences. Their recommendations may encourage followers to make unplanned purchases, particularly when promotional content is presented persuasively. Overall, financial resilience is influenced by interconnected internal factors, such as awareness and self-control, and external factors, including social media exposure and influencer marketing. Therefore, strong financial management skills and critical consumption awareness are essential for effectively managing spending pressures and maintaining financial stability in the digital era.
Copyright (c) 2026 Nurachma Priyamita Sari, Indrawati Yuhertiana https://creativecommons.org/licenses/by-sa/4.0
What Drives Generation Z Purchase Intention? The Roles of Electronic Word of Mouth, Brand Credibility, and Brand Trust
This study is motivated by the increasing competition in the skincare industry within the era of social commerce, where electronic word of mouth (eWOM), brand credibility, and brand trust play important roles in shaping consumers’ purchase intention, particularly among Generation Z. The objective of this study is to analyze the effect of eWOM, brand credibility, and brand trust on purchase intention of Glad2Glow moisturizer products among Generation Z in Surabaya City, and to identify priority improvements using Importance–Performance Map Analysis (IPMA). This study uses a quantitative approach with Partial Least Squares–Structural Equation Modeling (PLS-SEM) based on data collected from 150 respondents through a structured questionnaire. The results show that eWOM and brand credibility have a positive and significant effect on both brand trust and purchase intention, while brand trust also has a positive and significant effect on purchase intention. Furthermore, brand trust is identified as the most dominant factor influencing purchase intention. The IPMA results indicate that brand credibility and eWOM are priority variables for improvement due to their high importance but relatively lower performance. These findings highlight that strengthening brand credibility and optimizing eWOM are essential strategies to enhance consumers’ purchase intention in social commerce environments.
Copyright (c) 2026 Nabila Ayu Amanda, Berto Mulia Wibawa https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Motivasi Kerja dan Disiplin Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening
Employee performance is a crucial factor in determining organizational success and sustainability in an increasingly competitive business environment. Various organizational factors, particularly work motivation and work discipline, are considered to have significant influences on employee performance. However, the mechanism through which these factors affect performance, especially through job satisfaction as an intervening variable, has not been comprehensively examined. Therefore, this study aims to analyze the effects of work motivation and work discipline on employee performance, with job satisfaction serving as an intervening variable. This research employs a quantitative approach using a survey method. Data are collected through structured questionnaires distributed to employees and analyzed using appropriate statistical techniques to examine both direct and indirect relationships among the variables. The findings are expected to demonstrate that work motivation and work discipline have positive and significant effects on job satisfaction and employee performance. Furthermore, job satisfaction is expected to mediate the relationship between work motivation and work discipline with employee performance, indicating that motivated and disciplined employees are more likely to experience higher job satisfaction, which subsequently enhances their performance. The results of this study are expected to enrich the literature in human resource management, particularly regarding the mediating role of job satisfaction, and provide practical recommendations for organizations in developing effective human resource policies to improve employee performance and organizational competitiveness.
Copyright (c) 2026 Christian May Risye, Trias Setyowati, Arik Susbiyani https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Transformasi Digital SDM terhadap Produktivitas Kerja Karyawan dengan Kompetensi Digital sebagai Variabel Mediasi
Human resource digital transformation has become a strategic agenda for organizations that seek to improve work productivity through integrated HR information systems, digital learning, data-based performance management, and technology-enabled communication. However, the productivity effect of digital HR transformation depends not only on the availability of digital systems but also on employees' digital competence. This study aims to analyze the effect of human resource digital transformation on employee work productivity and to examine the mediating role of digital competence. The study uses a quantitative explanatory design with a survey instrument measured using a five-point Likert scale. At the draft preparation stage, the analysis is demonstrated using simulated questionnaire data from 120 employee respondents. Data were analyzed using a mediation model based on the SEM-PLS logic, including measurement model evaluation, reliability, convergent validity, discriminant validity, R-square, path coefficient, and indirect effect testing. The simulated results indicate that human resource digital transformation has a positive effect on digital competence and employee productivity. Digital competence also shows a positive effect on productivity and mediates the relationship between human resource digital transformation and employee work productivity. The findings imply that organizations should combine digital HR systems with systematic upskilling, digital work culture, and employee support mechanisms.
Copyright (c) 2026 Rusli Efendi Damanik, Nurhalimah Sibuea https://creativecommons.org/licenses/by-sa/4.0
Beyond Winning the Tender: Evaluating Tender Strategies for Improved Return on Investment Using TOPSIS
This study analyzes the relationship between tender strategy and Return on Investment (ROI) in construction service projects at PT Nuga Sigma Potenzia (NSP). Moving beyond winning the tender, selecting an appropriate strategy is essential for project financial performance, as bidding decisions directly impact profit optimization. This descriptive quantitative study employs a case study design, analyzing eight completed projects from the 2023–2025 period. Financial data were obtained from internal documents to calculate ROI, while strategy quality was evaluated through internal expert assessments. Strategy effectiveness was mapped using the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method. The findings indicate a positive alignment between tender strategy effectiveness and actual project profitability, though the relationship is non-linear across all cases. Strategies emphasizing cost estimation accuracy, technical document quality, and team readiness generate a higher ROI than those solely focused on the lowest bid price. These findings provide practical implications for PT NSP in establishing a multi-criteria decision-making framework to evaluate tender practices.
Copyright (c) 2026 Syirva Maulidya, Berto Mulia Wibawa https://creativecommons.org/licenses/by-sa/4.0
Membangun Kinerja Perusahaan melalui Ketahanan Organisasi: Peran Manajemen Risiko dan Ukuran Perusahaan pada Perusahaan Manufaktur
The performance of manufacturing companies in Indonesia has been challenged by economic uncertainty, fluctuations in raw material prices, and supply chain disruptions. This study aims to examine the effects of risk management and firm size on firm performance, with corporate resilience serving as a mediating variable. A quantitative approach was employed using secondary data from the annual reports and financial statements of 14 manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2022–2024 period, resulting in 42 firm-year observations. Data were analyzed using panel data regression and the Sobel test with EViews 14. The results indicate that risk management has a positive and significant effect on corporate resilience, while firm size has a negative and significant effect on corporate resilience. Risk management and firm size do not have a significant direct effect on firm performance, whereas corporate resilience has a positive and significant effect on firm performance. Furthermore, corporate resilience significantly mediates the effects of risk management and firm size on firm performance. These findings imply that improving firm performance depends on strengthening corporate resilience through effective risk management and resource utilization. Future studies are recommended to expand the research scope and observation period, as well as incorporate additional variables, such as digital transformation, corporate governance (CG), innovation, capital structure, and macroeconomic factors.
Copyright (c) 2026 Made Kusuma Wardani, Yolanda Ezra Angelia Situmeang https://creativecommons.org/licenses/by-sa/4.0