NABILA AYU AMANDA; BERTO MULIA WIBAWA. What Drives Generation Z Purchase Intention? The Roles of Electronic Word of Mouth, Brand Credibility, and Brand Trust. Journal of Management and Creative Business, [S. l.], v. 4, n. 3, p. 892–917, 2026. DOI: 10.30640/jmcbus.v4i3.7159. Disponível em: https://jurnaluniv45sby.ac.id/index.php/jmcbus/article/view/7159. Acesso em: 13 jul. 2026.