PUSPITA LIANTI PUTRI. Membangun Keunggulan Bersaing UMKM Melalui Pemasaran Berbasis Artificial Intelligence dan Adaptasi Digital: Peran Mediasi Keterlibatan Pelanggan. Journal of Management and Creative Business, [S. l.], v. 4, n. 3, p. 817–842, 2026. DOI: 10.30640/jmcbus.v4i3.7135. Disponível em: https://jurnaluniv45sby.ac.id/index.php/jmcbus/article/view/7135. Acesso em: 13 jul. 2026.