Putu Ayu Trisna Febrianty, Ni Putu Dera Yanthi, Nyoman Dewi Pitaloka Cahyadi. Determinan Purchase Decision pada Produk Viral Food: Peran Social buzz, FOMO, Customer Curiosity dan Hedonic Motivation. EKONOMIKA45 [Internet]. 2026 Jun. 17 [cited 2026 Aug. 7];13(2):2043-58. Available from: https://jurnaluniv45sby.ac.id/index.php/ekonomika/article/view/6568