Anak Agung Gede Mahardika Juliananda, and Ni Made Rastini. “Peran Electronic Word Of Mouth Memediasi Pengaruh User Generated Content Terhadap Purchase Intention: Studi Pada Konsumen Gen-Z Produk Parfum HMNS”. EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan 13, no. 2 (June 3, 2026): 1257–1276. Accessed June 13, 2026. https://jurnaluniv45sby.ac.id/index.php/ekonomika/article/view/6501.