Prasetyon Sepsi Winarno (2018) “THE EFFECTS OF PRODUCT QUALITY AND PRICE ON BUYING DECISION FOR COFFEE PRODUCT AT STRADA COFFEE, SEMARANG”, EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan, 5(2), pp. 177–193. doi: 10.30640/ekonomika45.v5i2.74.