PUTU AYU TRISNA FEBRIANTY; NI PUTU DERA YANTHI; NYOMAN DEWI PITALOKA CAHYADI. Determinan Purchase Decision pada Produk Viral Food: Peran Social buzz, FOMO, Customer Curiosity dan Hedonic Motivation. EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan, [S. l.], v. 13, n. 2, p. 2043–2058, 2026. DOI: 10.30640/ekonomika45.v13i2.6568. Disponível em: https://jurnaluniv45sby.ac.id/index.php/ekonomika/article/view/6568. Acesso em: 7 aug. 2026.