ANAK AGUNG GEDE MAHARDIKA JULIANANDA; NI MADE RASTINI. Peran Electronic Word Of Mouth Memediasi Pengaruh User Generated Content terhadap Purchase Intention: Studi pada Konsumen Gen-Z Produk Parfum HMNS. EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan, [S. l.], v. 13, n. 2, p. 1257–1276, 2026. DOI: 10.30640/ekonomika45.v13i2.6501. Disponível em: https://jurnaluniv45sby.ac.id/index.php/ekonomika/article/view/6501. Acesso em: 7 aug. 2026.