EKA ADITYAWAN MAYUN KRISNA; NI MADE PURNAMI. Peran Brand Awareness Memediasi Pengaruh Viral Marketing terhadap Niat Beli: Studi Pada Konsumen Hanzho Coffee & Eatery di Gianyar. EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan, [S. l.], v. 13, n. 2, p. 124–141, 2026. DOI: 10.30640/ekonomika45.v13i2.5927. Disponível em: https://jurnaluniv45sby.ac.id/index.php/ekonomika/article/view/5927. Acesso em: 18 mar. 2026.