YENI ARINDA; ISKANDAR ALI ALAM; NURIS SANIDA. Pengaruh Online Customer Review dan Online Customer Rating terhadap Purchase Decision di Tiktok Shop: Studi Kasus Pada Generasi Z di Bandar Lampung. EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan, [S. l.], v. 12, n. 2, p. 1273–1287, 2025. DOI: 10.30640/ekonomika45.v12i2.4592. Disponível em: https://jurnaluniv45sby.ac.id/index.php/ekonomika/article/view/4592. Acesso em: 15 jun. 2025.