MEYLIA AMANATUL ROCHMA; ANTOK SUPRIYANTO; JANUAR WIBOWO. Analisis Pengaruh Viral Marketing, Brand Image, dan Kualitas Produk Terhadap Purchase Intention : Studi pada Richeese Factory. EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan, [S. l.], v. 12, n. 1, p. 1132–1143, 2024. DOI: 10.30640/ekonomika45.v12i1.3692. Disponível em: https://jurnaluniv45sby.ac.id/index.php/ekonomika/article/view/3692. Acesso em: 7 apr. 2025.