Pengaruh Penggunaan E-Wallet dan Shopping Behavior terhadap Perilaku Impulse Buying Generasi Z di Bandar Lampung dengan Self Control sebagai Variabel Moderasi: Perspektif Kewirausahaan

Cinthya Bella; Nabila Putri Maharani; Melisa Alivia

doi:10.30640/ekonomika45.v13i2.6041

Authors

Cinthya Bella Universitas Teknokrat Indonesia
Nabila Putri Maharani Universitas Teknokrat Indonesia
Melisa Alivia Universitas Teknokrat Indonesia

DOI:

https://doi.org/10.30640/ekonomika45.v13i2.6041

Keywords:

Entrepreneurship, E-wallet Usage, Impulse Buying Behavior, Self-Control, Shopping Lifestyle

Abstract

The purpose of this study is to identify and examine the influence of e-wallet usage and shopping lifestyle on the impulse buying behavior of Generation Z in Bandar Lampung, as well as to test the role of self-control as a moderating variable. This study uses a quantitative method. The population in this study consists of all Generation Z in Bandar Lampung City who use e-wallets, and the total number is unknown. The sample used in this study consists of 170 respondents. The data source used in this study is primary data obtained through the distribution of questionnaires. The data analysis technique in this study uses Partial Least Square (PLS) with the help of the SmartPLS application. The results of this study indicate that e-wallet usage and shopping lifestyle have a positive and significant effect on impulse buying behavior. In addition, self-control moderates the influence of e-wallet usage on impulse buying behavior in a negative direction, while self-control moderates the influence of shopping lifestyle on impulse buying behavior in a positive direction.

References

Ahmad, S. H., Wolok, T., & Abdussamad, Z. K. (2022). Pengaruh shopping lifestyle dan promosi produk skin care terhadap impulse buying melalui media Tiktok Shop. JAMBURA: Jurnal Ilmiah Manajemen Dan Bisnis, 5(2), 784–793.

Apidana, Y. H., & Kholifah, K. (2022). Peran self control dalam memoderasi pengaruh hedonic motives dan shopping lifestyle terhadap impulse buying. Journal of Digital Business and Management, 1(1), 26–40.

APJII. (2025). Laporan survei internet Indonesia 2025. Asosiasi Penyelenggara Jasa Internet Indonesia. https://apjii.or.id

Arninda, A., Budiarti, L., Archie, A., Darusman, D., Madepo, M. A., & Firmansyah, F. (2024). Pengembangan SDM berbasis smart user dalam memanfaatkan media sosial dan penggunaan e-wallet di era digital. Jurnal Pengabdian Masyarakat Nusantara, 4(1), 41–49.

Aulia, T. N., Suryadi, E., & Safitri, H. (2023). Pengaruh penggunaan e-wallet dan literasi keuangan terhadap perilaku pembelian impulsif. Owner: Riset dan Jurnal Akuntansi, 7(3), 2010–2020.

Bagaskoro, A. W., & Supriyono, S. (2024). Pengaruh motivasi belanja hedonis dan gaya hidup berbelanja terhadap pembelian impulsif pada e-commerce Tokopedia di Surabaya. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 8(3), 1573–1584.

Bank Indonesia. (2016). Peraturan Bank Indonesia Nomor 18/40/PBI/2016 tentang Penyelenggaraan Pemrosesan Transaksi Pembayaran. Bank Indonesia. https://www.bi.go.id

Cantikasari, Y., & Basiya, R. (2022). Pengaruh motivasi hedonis, materialisme, dan shopping lifestyle terhadap pembelian impulsif. E-Mabis: Jurnal Ekonomi Manajemen Dan Bisnis, 23(2), 33–43. https://doi.org/10.29103/emabis.v23i2.857

Desda, M. M., & Devi, A. S. (2023). Pengaruh shopping lifestyle dan fashion involvement terhadap impulse buying pada pelanggan Shopee. Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital, 2(1), 17–30.

GoodStats. (2025). Tren penggunaan e-wallet di Indonesia tahun 2025. https://goodstats.id

Hasim, M., & Lestari, R. B. (2022, September). Pengaruh potongan harga, motivasi belanja hedonis, E-WOM dan gaya hidup berbelanja terhadap impulse buying di Tokopedia. Forbiswira Forum Bisnis Dan Kewirausahaan, 12(1), 59–69.

Oktafianis, O., Rahmawati, E. D., & Akhmad, K. A. (2024). Peran self control dalam memoderasi pengaruh shopping lifestyle dan discount terhadap impulse buying. Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan, 2(4), 250–260.

Pramesti, A. D., & Dwiridotjahjono, J. (2022). Pengaruh hedonic shopping motivation dan shopping lifestyle terhadap perilaku impulse buying pada pengguna Shopee di Surabaya. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 3(5), 945–962.

Rizqy, N. D., & Hidayat, L. A. (2021, October). Pengaruh kualitas informasi dan shopping lifestyle terhadap pembelian impulsif konsumen milenial pada e-commerce (Studi kasus pada mahasiswa Universitas Muhammadiyah Magelang). UMMagelang Conference Series, 590–604.

Sugiyono. (2020). Metode penelitian kuantitatif, kualitatif dan R&D. Alfabeta.

Sugiyono. (2023). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.

Suyanto. (2023). Mengenal dompet digital di Indonesia. CV. AA. Rizky.

Widodo, A. K. D. (2024). Pengaruh kemudahan penggunaan dompet elektronik (e-wallet) terhadap pembelian impulsif dan perilaku pengelolaan keuangan mahasiswa pendidikan ekonomi FKIP UNS.

Yulinda, A. T., Rahmawati, R., & Sahputra, H. (2022). Pengaruh shopping lifestyle dan fashion involvement terhadap impulse buying (Studi kasus pada konsumen Toko Mantan Karyawan Kota Bengkulu). EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 10(2), 1315–1326.

Shafi Salsabil, & Maria Safitri. (2025). Lifestyle and Financial Literacy Effects on Online PayLater System and Spending Behavior. Proceeding of the International Conference on Management, Entrepreneurship, and Business, 2(2), 302–312. https://doi.org/10.61132/icmeb.v2i2.272