Analisis Penjualan pada UMKM Es Teh Solo Cabang Kayu Putih

Apriani Hasibuan; Lala Sulastri; Dwi fika Andriani; Afifah Putri Syahrani; Salva Erena Putri; Mikhael Jasper

doi:10.30640/ekonomika45.v12i2.4543

Authors

Apriani Hasibuan Universitas Bina Sarana Informatika Jakarta
Lala Sulastri Universitas Bina Sarana Informatika Jakarta
Dwi fika Andriani Universitas Bina Sarana Informatika Jakarta
Afifah Putri Syahrani Universitas Bina Sarana Informatika Jakarta
Salva Erena Putri Universitas Bina Sarana Informatika Jakarta
Mikhael Jasper Universitas Bina Sarana Informatika Jakarta

DOI:

https://doi.org/10.30640/ekonomika45.v12i2.4543

Keywords:

Iced Tea, Sales, One-Way ANOVA, Tukey HSD, Marketing Strategy

Abstract

In this study, the purpose of this study is to analyze a difference in sales between the sixteen variants of the iced tea menu. The results of statistical analysis show that there is a significant difference between the average sales of the iced tea drink menu variant, with Original Sweet Tea Ice has the highest average sales. The analysis of the normality and homogeneity of the variants also showed that the menu variants had different sales characteristics. The One-Way Anova and Tukey HSD tests proved that the difference in sales between the menu variants was significant. The results of this study provide valuable insights for entrepreneurs to understand consumer behavior and increase sales by considering different marketing strategies for each menu variant.

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