Green Intellectual Capital: Salah Satu Penentu Keunggulan Bersaing Pada UMKM di Serangan

Authors

  • Ni Kadek Nanda Claudia Winyanti universitas Mahasaraswati Denpasar
  • Ni Luh Putu Widhiastuti universitas Mahasaraswati Denpasar
  • Sagung Oka Pradnyawati universitas Mahasaraswati Denpasar
  • Kadek Indah Kusuma Dewi universitas Mahasaraswati Denpasar
  • Ni Putu Wulan Regina Utami universitas Mahasaraswati Denpasar

DOI:

https://doi.org/10.30640/ekonomika45.v11i1.1890

Keywords:

green human capital, green structural capital, green relational capital, competitive advantage

Abstract

Competitive Advantage is the ability to do something better so that you have an advantage over your competitors. These advantages make MSMEs have their own place for their customers (stakeholders). This research aims to examine the influence of green human capital, green structural capital and green relational capital on competitive advantage. The population of this research is MSMEs in Attack and the sample is 123 respondents. The sampling technique uses non-probability sampling techniques, precisely saturated sampling. The data analysis used is multiple linear regression analysis. Based on the test results, it is concluded that green human capital and green structural capital have no effect on the competitive advantage of MSMEs in Attack. Meanwhile, green relational capital has a positive influence on the competitive advantage of MSMEs in Attack. Further research can be carried out by adding other variables such as management ability, market orientation and training

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Published

2023-11-27

How to Cite

Ni Kadek Nanda Claudia Winyanti, Ni Luh Putu Widhiastuti, Sagung Oka Pradnyawati, Kadek Indah Kusuma Dewi, & Ni Putu Wulan Regina Utami. (2023). Green Intellectual Capital: Salah Satu Penentu Keunggulan Bersaing Pada UMKM di Serangan. EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan, 11(1), 526–537. https://doi.org/10.30640/ekonomika45.v11i1.1890

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