Pengaruh Penggunaan E-Commerce dan Non E-Commerce terhadap Pendapatan Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sukamahi, Kecamatan Cikarang Pusat
DOI:
https://doi.org/10.30640/akuntansi45.v7i1.6357Keywords:
Digital Technology, E-Commerce, Micro, Small, and Medium Enterprises, Non E-Commerce, RevenueAbstract
The advancement of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adapt in managing their business activities, particularly in choosing appropriate sales platforms. E-commerce has emerged as a modern solution that helps business actors reach a wider and more efficient market. On the other hand, some MSMEs continue to rely on conventional (non ecommerce) methods for various reasons, such as limited access to technology or a preference for local market practices. This study aims to determine the influence of e-commerce and non e-commerce usage on the income of MSMEs in Sukamahi Village, Central Cikarang District, Bekasi Regency. This research employs a quantitative approach using a survey method by distributing questionnaires to 60 MSME respondents from a total population of 142 MSMEs registered with the local Department of Cooperatives and MSMEs. The data were analyzed through validity tests, reliability, normality, multicollinearity, heteroscedasticity, and multiple linear regression analysis. The findings show that both e-commerce and non e-commerce have a significant influence on MSME income. These two marketing strategies can be utilized in a complementary manner depending on the business characteristics and customer demands. Therefore, the results of this study are expected to serve as valuable input for MSME actors and policymakers in designing income enhancement strategies that integrate both digital and conventional approaches in a balanced and adaptive manner in response to technological developments and market changes.
References
Aisyah, H., Puspita, S., & Elizamiharti, E. (2022). Resource-Based View: Strategi Umkm Di Sumatera Barat Untuk Mencapai Keunggulan Kompetitif. JMD :mJurnal Riset Manajemen & Bisnis Dewantara, 5(2), 109–120. https://doi.org/10.26533/jmd.v5i2.1029
Akob, R. A., Kausar, A., Dauda, P., Katti, S. W. B., Sudirman, & Qur’ani, B. (2022). Analisis Pengaruh E-Commerce Terhadap Peningkatan Kinerja UMKM (Studi Kasus Pada UMKM di Kota Makassar). Jurnal Sains Manajemen Nitro, 1(2), 174–181. https://ojs.nitromks.ac.id/index.php/jsmn
Al Fatah, A., Syarif, A., & Firmansyah. (2023). Analisis Penerapan Cost Volume Profit (Cvp) Dalam Meningkatkan Laba Pada Usaha Gubuk Nenas (Studi Kasus Riset Kewirausahaan pada UMKM Gubuk Nenas di Desa Mendalo Darat). Jurnal Dinamika Manajemen, 11(1), 25–33.
Arifin, A., Awaluddin, M., & Nur Annisa, A. M. (2020). Marketing Mix Strategy (4P) of MSME in The Pandemic Time of Covid-19. Indonesian Journal of Economics, Entrepreneurship and Innovation, 3(3), 2721–8287. https://doi.org/10.31960/ijoeei.v3i3.1932
Ayem, S., Putri, F. K., Jannah, S. N., Hernindya, N. R., Yasinta, M., & Putri, S. (2024). Pengaruh Penerapan E-Commerce Terhadap Pendapatan UMKM : Tinjauan Literature Sistematis. LIABILITIES : Jurnal Pendidikan Akuntansi, 7(2), 35–43.
Bening, S. A., Dachyar, M., Pratama, N. R., Park, J., & Chang, Y. (2023). ECommerce Technologies Adoption Strategy Selection in Indonesian SMEs Using the Decision-Makers, Technological, Organizational an Environmental (DTOE) Framework. Sustainability (Switzerland), 15(12). https://doi.org/10.3390/su15129361
Gustina, L., Novita, W., & Triadi, Y. (2022). Pengaruh E-Commerce Terhadap Peningkatan Pendapatan Usaha Mikro Kecil Dan Menengah Di Kota Padang. Jurnal Teknologi Dan Sistem Informasi Bisnis, 4(1), 152–161. https://doi.org/10.47233/jteksis.v4i1.392
Haholongan, R., Antaty, S. N. A., Yan, S. K., Azzahra, J. P., Zahra, J. A., Dasura, A., & Pratama, R. A. (2024). Pengaruh E-Commerce Terhadap Peningkatan Pendapatan Pada UMKM Di Pulogadung. Journal Of Social Science Research, 4(3), 6073–6082.
Hakim, L., Luthfi, A., & Hasyim, A. (2024). Jurnal Ekonomi BerbasisPemberdayaan Konsep Pemasaran Digital dan Konvensional UMKM (Literatur Studi di Kabupaten Mojokerto ). 1(1), 16–22.
Rizka Pinatih, M. W. K., & Indrajaya, I. G. B. (2019). Peran Jumlah Pelanggan Dalam Memediasi Penggunaan E-Commerce Terhadap Pendapatan Pelaku Umkm Di Kota Denpasar. E-Jurnal Ekonomi Pembangunan Unud, 8(12), 58 http://www.tjyybjb.ac.cn/CN/article/downloadArticleFile.do?attachType=PD F&id=9987
Saleh, O. H., & Ayyash, M. M. (2024). E-commerce adoption by SMEs and its effect on marketing performance: An extended of TOE framework with ai integration, innovation culture, and customer tech-savviness. Journal of Open Innovation: Technology, Market, and Complexity, 10(1), 100183. https://doi.org/10.1016/j.joitmc.2023.100183
Setiyani, L., & Yeny Rostiani. (2021). Analysis of E-Commerce Adoption by SMEs Using the Technology - Organization - Environment (TOE) Model: A Case Study in Karawang, Indonesia. International Journal of Science, Technology & Management, 2(4), 1113–1132. https://doi.org/10.46729/ijstm.v2i4.246
Supramono, S., Damayanti, T. W., & Adhitya, D. (2025). Dynamic capabilities and financial behavior to accelerate MSME performance recovery and its impacts on business sustainability. Journal of Innovation and Entrepreneurship, 14(1).https://doi.org/10.1186/s13731-024-00456-7
Ulfi, N. (2022). Pengaruh e-commerce terhadap pendapatan umkm kecamatan masamba kabupaten luwu utara. … -Commerce Terhadap Pendapatan Umkm…. http://repository.umpalopo.ac.id/id/eprint/3180
Usaha, P. (2024). FAKTOR-FAKTOR YANG MENDORONG ADOPSI ECOMMERCE.3(2), 20–26.
Alisya Meitasari Wardani, Dinda Hafnita, & Indi Isnandini Fajrin. (2025). Kontekstualisasi Strategi Bisnis Islami di Era E-Commerce : Implikasi terhadap Kewirausahaan dan Ekonomi Umat. SANTRI : Jurnal Ekonomi Dan Keuangan Islam, 3(4), 197–206. https://doi.org/10.61132/santri.v3i4.1862
Dwi Rijal Giri Prabowo, & Ulfi Pristiana. (2025). Pengaruh Kemudahan Penggunaan, Pengalaman Pengguna dan Kepuasan Pelanggan, Terhadap Perilaku Pengguna Aplikasi E-commerce pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas 17 Agustus 1945 Surabaya. SANTRI : Jurnal Ekonomi Dan Keuangan Islam, 3(1), 116–127. https://doi.org/10.61132/santri.v3i1.1243
Nur Pratama Julianto, & Natal Indra. (2025). Pengaruh Media Sosial terhadap Perilaku Konsumen dalam Pembelian Online di Kalangan Generasi Z pada Platform E-Commerce Shopee. MENAWAN : Jurnal Riset Dan Publikasi Ilmu Ekonomi, 3(4), 186–195. https://doi.org/10.61132/menawan.v3i4.1668
Moh Hamzah, Adi Yasin Maulana Azis, Imam Khairuddin, Syafiul Anam, & Zainul Qudsi. (2025). Digitalisasi Ekonomi : Peranan E-Commerce dalam Meningkatkan Daya Saing UMKM. MENAWAN : Jurnal Riset Dan Publikasi Ilmu Ekonomi, 3(1), 231–239. https://doi.org/10.61132/menawan.v3i1.1223
Riska Khayuni, & Yurti Walida. (2025). Optimalisasi Peran Lembaga Keuangan Syariah dalam Mendorong Pertumbuhan UMKM di Era Ekonomi Digital. Jurnal Ekonomi Dan Pembangunan Indonesia, 3(3), 157–166. https://doi.org/10.61132/jepi.v3i3.1626
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Faizal Muhamad, Ika Rediyana
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
