Journal Title: Trending: Jurnal Manajemen dan Ekonomi Initials: Trending Frequency: Januari, April, Juli dan Oktober Print ISSN: 2964-531X Online ISSN: 2962-083X Editor in Chief: Dr. Ir. Achmad Daengs GS, SE, MM, CPPM DOI: 10.30640 Publisher: Universitas 45 Surabaya Trending: Jurnal Manajemen dan Ekonomi, P-ISSN: 2964-531X dan E-ISSN: 2962-083X (online) yang berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal Manajemen dan Ekonomi berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Januari, April, Juli dan Oktober). Jurnal ini terakreditasi SINTA 5 (SK Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Nomor 156/C/C3/KPT/2026 tanggal 7 April 2026, tentang Pemberitahuan Hasil Akreditasi Jurnal Ilmiah Periode 2 Tahun 2025), dimulai dari Volume 1 Nomor 3 Tahun 2023 sampai Volume 6 Nomor 2 Tahun 2028. https://178.128.210.23/ Indexed by: <a title="scholar.google" href="https://scholar.google.com/citations?hl=id&view_op=list_works&authuser=8&gmla=AC6lMd_L_MhQwmJ3lrWntcDIyyd0lD7grFzzX4_DxyzciiJ8IUzrp2bRb7ZjAjnrS6DTl8Gd4JA0snajAMpTzSgKqgBr7VaAfDpZxLdBO-Jfc57YlaOfVAK5qA&user=1wqRGnYAAAAJ&gmla=AC6lMd8E4jXI1DU5JsR8amEK1c_3Hu5twLkV42VB_9AgpKiPX-X9Uq8tLvfkZRBNk5EOtlwUAQkrR4tLfVmtEVSLjamUDfWeVaYjC8aslbSv2oxeroHLBB-R6A&sciund=17535359581398842499&gmla=AC6lMd8Q3M3yBfW5EslF5cVqAhq7PCmsZwG909Ifn-WygYHpzjlyHtiogcFucjwtwJLdf_FIzJWYqIMJn2YFPhztHF3O93K0so4X5bJLeZm8IEO7QUaBkx-Egw&sciund=12916869499329224275" target="_blank" rel="noopener"> Journal Sponsors and Partners :
Pengaruh Pelatihan Teknis terhadap Kinerja Karyawan pada Pabrik Kelapa Sawit
This study aims to analyze the effect of technical training on employee performance in a palm oil mill. The background of this research is based on the importance of improving the quality of human resources to support company productivity, especially in the palm oil industry, which relies heavily on the technical skills and competencies of its workforce in daily operations. This research uses a quantitative approach with data collection techniques through questionnaires, direct observations, and supporting documentation. The population in this study consisted of 80 employees in the processing section, all of whom were used as research samples to obtain comprehensive and accurate results. The results show that technical training has a positive and significant effect on employee performance. Employees who receive structured and continuous training demonstrate clear improvements in work quality, quantity, efficiency, and timeliness in completing assigned tasks. In addition, training also enhances employees’ understanding of operational procedures and safety standards. In conclusion, technical training plays a crucial and strategic role in improving employee performance; therefore, companies are expected to continuously develop, evaluate, and implement effective and sustainable training programs to maintain competitiveness and operational excellence.
Copyright (c) 2026 Bonatua Siagian, Yose Andre Sinuhaji https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Social Media Marketing dan Content Quality terhadap Brand Awareness pada Pengguna Instagram
The rapid growth of digital platforms has driven companies to leverage Instagram as a strategic marketing channel for building Brand Awareness (BA) in an increasingly competitive landscape. This study examines the effect of Social Media Marketing (SMM) and Content Quality (CQ) on BA among Instagram users, both partially and simultaneously. Grounded in Marketing 4.0 theory (Kotler, 2016) and brand awareness constructs (Keller, 2013), SMM is measured through six indicators including posting consistency and Instagram feature utilization, while CQ is assessed through visual appeal, content relevance, and informational value. A quantitative survey method was employed, involving 230 active Instagram users selected through purposive sampling. Data were collected via a Likert-scale (1–5) online questionnaire and analyzed using IBM SPSS Statistics 27 through validity, reliability, classical assumption tests, and multiple linear regression. Simultaneous testing revealed that SMM and CQ significantly affect BA (F = 178.215; sig. <0.001). Partially, SMM shows no significant effect on BA (β = 0.028; sig. = 0.603), while CQ demonstrates a positive and significant effect (β = 0.825; sig. <0.001) as the dominant variable. The R² value of 0.617 indicates that 61.7% of BA variation is explained by both variables. These findings establish content quality as the primary determinant of brand awareness on Instagram, and brands are advised to prioritize creative, relevant, and informative content strategies.
Copyright (c) 2026 Jacklin Claudia Culivan, Adryan Rachman https://creativecommons.org/licenses/by-sa/4.0
The Integration of Indonesia’s Capital Market with the Global Economy: Opportunities, Challenges, and Policy Strategies
This study analyzes the degree of integration between Indonesia's capital market and global financial markets in the post-COVID-19 era of economic openness. Using a quantitative approach with panel data from 2015 to 2024, the research identifies correlation patterns between the Jakarta Composite Index (JCI) and major global stock market indices, including the S&P 500, MSCI Emerging Markets, and Nikkei 225. Findings reveal that the correlation between JCI and global indices increased significantly post-2020, reaching an average of 0.68 compared to 0.41 in the preceding period. The study also identifies three primary opportunities arising from this integration: enhanced market liquidity, diversification of the investor base, and broader access to foreign capital. Conversely, four critical challenges are identified: short-term capital flow volatility, rupiah exchange rate vulnerability, dependence on global sentiment, and regulatory gaps relative to international standards. Based on this analysis, five policy strategies are formulated, encompassing the strengthening of macroprudential frameworks, development of hedging instruments, capital market infrastructure modernization, regulatory harmonization with IOSCO standards, and enhancement of domestic investor financial literacy. The implications are relevant for policymakers at OJK, Bank Indonesia, and capital market participants in formulating strategies to navigate global financial market dynamics.
Copyright (c) 2026 Mesrani Togatorop, Muhammad Katma, Jeni Anggresa, Jesicha Makdalena, Tia Ananda Putri, Yanti Yanti, Sherly Natalia, Benius Benius https://creativecommons.org/licenses/by-sa/4.0
Analisis Pengaruh Produksi dan Ekspor Kopi terhadap PDRB di Pulau Jawa (2015–2024)
This study analyzes the effect of coffee production and exports on the Gross Regional Domestic Product (GRDP) of Java Island for the period 2015–2024. Java Island plays a strategic role in the national economy, both in the industrial and agricultural sectors, including coffee as one of its key plantation commodities. Using a qualitative descriptive approach with time-series secondary data sourced from the Central Statistics Agency (BPS), the Ministry of Agriculture, the Ministry of Trade, and the International Coffee Organization (ICO), this study examines trends in coffee production, export performance, and their relationship to GRDP. The findings show that coffee production in Java demonstrated an overall increasing trend, reaching a peak of 807.58 thousand tons in 2024, although minor fluctuations occurred in certain years. Coffee exports were also volatile, with notable declines in 2018 and 2023 due to climate disruptions and global demand pressures, while 2024 recorded the highest export value at USD 1,624,121.5 million. The relationship between coffee production and exports toward GRDP is positive, as increasing production and export activity expand the value added in the plantation subsector and stimulate related economic activities. East Java demonstrated the strongest contribution due to its large production base and export infrastructure, while West Java excelled in product quality and premium market access. The study concludes that improving coffee quality, post-harvest processing, and export market expansion are essential for maximizing coffee's contribution to regional economic growth.
Copyright (c) 2026 Syifa Ardhana, Adelia Sifadilla, Nazwa Silva Fauziah, Nindya Kirana Putri Sandy, Ahmad Setiawan Nuraya https://creativecommons.org/licenses/by-sa/4.0
Dampak Budaya Organisasi dan Komitmen Afektif terhadap Retensi Karyawan Generasi Z di Industri Kreatif
Changes in the workforce composition, now dominated by Generation Z, present new challenges for organizations, particularly in retaining employees in the highly dynamic and talent-driven creative industry. This generation is known for its unique characteristics, such as a tendency toward high job mobility, a need for a flexible work environment, and an orientation toward meaning and emotional attachment in their work. This study aims to analyze the influence of organizational culture and affective commitment on Generation Z employee retention, as well as to test the role of affective commitment as a mediating variable in this relationship. This study employs a quantitative approach with an explanatory design. Data were collected via a questionnaire distributed to 120 respondents who are Generation Z employees in the creative industry sector. Data analysis was conducted using multiple linear regression and mediation tests to identify direct and indirect relationships among the variables. The results indicate that organizational culture and affective commitment have a positive and significant effect on employee retention. Furthermore, affective commitment was found to act as a mediating variable that strengthens the influence of organizational culture on retention. These findings indicate that a supportive work environment not only has a direct impact on employees’ desire to stay, but also enhances emotional attachment, which ultimately strengthens employee loyalty. This study suggests that strategies for retaining Generation Z employees should not focus solely on structural aspects of the organization but must also consider psychological dimensions, particularly in building emotional bonds between employees and the organization. Thus, developing an adaptive and humanistic organizational culture is key to improving employee retention in the creative industry.
Copyright (c) 2026 Poltak Evencus Hutajulu https://creativecommons.org/licenses/by-sa/4.0
The Future of Work: Pengaruh Digital Leadership terhadap Employee Wellbeing melalui Work Engagement pada Organisasi Hybrid
This study aims to analyze the effect of digital leadership on employee wellbeing through work engagement in hybrid organizations. This research employed an explanatory quantitative approach involving 100 employees who work in organizations implementing hybrid work systems, selected through purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS by evaluating the measurement model and structural model. The findings show that digital leadership has a positive and significant effect on work engagement, work engagement has a positive and significant effect on employee wellbeing, and digital leadership also directly influences employee wellbeing. The indirect effect test confirms that work engagement partially mediates the relationship between digital leadership and employee wellbeing. These results indicate that effective digital leadership, characterized by clear communication, virtual coordination, emotional support, and adaptive digital culture, can strengthen employees’ engagement and wellbeing in hybrid work settings. The study suggests that organizations should develop human-centered digital leadership practices to maintain employee engagement, reduce digital work pressure, and promote sustainable wellbeing in the future of work.
Copyright (c) 2026 Edi Purwanto; Ahmad Sabri, Imam Tazali, Ery Suryanti, Teni Agustina https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Digital Leadership, Employee Engagement, dan Psychological Safety terhadap Kinerja Pegawai Perumda Air Minum Tirta Bahari Kota Tegal
This study aims: 1) To test and measure how big the percentage and analyze the influence of Digital Leadership on Employee Performance 2) To test and measure how big the percentage and analyze the influence of Employee Engagement on Employee Performance 3) To test and measure how big the percentage and analyze the influence of Psychological Safety on Employee Performance 4) To test and measure how big the percentage and analyze the influence of Digital Leadership, Employee Engagement, and Psychological Safety on Employee Performance. The type of research used in this study is a quantitative approach, this study has a population of 284 with a sample of 74 respondents. Based on the analysis and discussion, it can be concluded that H1: Digital Leadership has a positive and significant effect on Employee Performance with a t-count value of 2.117> t-table 1.661 and Digital Leadership sig. value 0.038 <0.05, H2: Employee Engagement has a positive and significant effect on Employee Performance. with a t-count value of 0.401 <t-table 1.666 and sig. value. 0.689 > 0.05, H3: Psychological Safety has a positive and significant effect on Employee Performance with a calculated t-value of 4.631 > t-table 1.666 and a significant value of 0.000 < 0.05, H4: Digital Leadership, Employee Engagement, and Psychological Safety simultaneously have a positive and significant effect on Employee Performance with a calculated F-value > F-table (16.349 > 2.73) and a significant value of 0.000 < 0.05, and an influence value of 38.7%.
Copyright (c) 2026 Setiawan Firmansyah, Hendri Sucipto, Muhammad Syaifulloh, Akbar Nuur Purnama https://creativecommons.org/licenses/by-sa/4.0
Peran Komunikasi Organisasi dalam Meningkatkan Efektivitas Pengawasan Internal di Inspektorat Kabupaten Jember
This research aims to comprehensively analyze the role of organizational communication in improving the effectiveness of internal supervision at the Jember Regency Inspectorate. The study also emphasizes how communication patterns contribute to strengthening coordination between structural units in supervisory practices. Utilizing a qualitative descriptive approach, data were collected through in-depth interviews, observations, and documentation involving leadership and auditors, allowing for a rich and contextual understanding of supervisory processes. The results indicate that organizational communication serves as a significant booster factor for supervisory effectiveness. Transparent information flow enhances auditor comprehension, while the regulative function ensures compliance with Standard Operating Procedures (SOP). These communication mechanisms also support consistency in implementing supervisory tasks across different units. Furthermore, persuasive and integrative communication proved effective in reducing resistance from supervision objects, thereby fostering a dialogic and conducive working environment and improving mutual understanding between stakeholders. The study concludes that the integration of sound communication management is an absolute prerequisite for establishing clean and transparent government governance, particularly in strengthening accountability and public sector performance within local government institutions.
Copyright (c) 2026 Hersa Farida Qoriani, Tira Anggraini, Novita Ayu Safitri, Nila Varadisa https://creativecommons.org/licenses/by-sa/4.0
Omnichannel Marketing Strategy to Increase Customer Satisfaction and Loyalty in Beverage MSMEs in Mojokerto Regency
The rapid development of digital technology has transformed consumer purchasing behavior in the food and beverage sector by enabling purchases through multiple online and offline channels. This condition requires Micro, Small, and Medium Enterprises (MSMEs) to implement integrated marketing strategies to improve customer satisfaction and loyalty. This study aims to analyze the effect of omnichannel marketing strategies on customer satisfaction and customer loyalty in beverage MSMEs in Mojokerto Regency, Indonesia. A quantitative approach with a survey method was used, involving 130 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using SPSS through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficient of determination (R²). The results show that all research instruments were valid and reliable. Omnichannel marketing has a positive and significant effect on customer loyalty, with a regression coefficient of 0.421 and a t-value of 5.872 (p < 0.05). Customer satisfaction also has a positive and significant effect on customer loyalty, with a regression coefficient of 0.389 and a t-value of 5.214 (p < 0.05). Simultaneously, omnichannel marketing and customer satisfaction significantly influence customer loyalty, as indicated by an F-value of 74.321 and a significance level of 0.000. The R² value of 0.681 indicates that 68.1% of customer loyalty variation is explained by both variables.
Copyright (c) 2026 Ina Dwi Wijayanti, Edwin Pondi Suwanto https://creativecommons.org/licenses/by-sa/4.0
Analisis Perang Dagang AS-China terhadap Ekspor Sektor Manufaktur Unggulan di Indonesia ke Amerika Serikat Tahun 2003-2023
This study aims to analyze the impact of the U.S.-China trade war on exports from Indonesia’s leading manufacturing sectors to the U.S. market during the period 2003–2023. The study employs a quantitative approach using panel data that combines 11 key manufacturing subsectors and 21 time periods, resulting in a total of 231 observations. The estimation method used is the Random Effects Model (REM), selected based on the results of the Chow test, the Hausman test, and the Lagrange Multiplier test. The independent variables used include trade tariffs (a proxy for trade wars), U.S. GDP, Indonesian inflation, the rupiah exchange rate, the Wholesale Price Index (WPI), export competitiveness (RCA), and Foreign Direct Investment (FDI). The results of the study indicate that trade tariffs have a negative and significant effect, U.S. GDP has a positive and significant effect, inflation has a negative and significant effect, the exchange rate has a positive and significant effect, the IHPB has a positive and significant effect, RCA has a positive and significant effect, and FDI has a positive and significant effect on Indonesia’s manufacturing exports to the United States. Simultaneously, all variables have a significant effect with an F-statistic value of 65.37. The model is able to explain 67.23% of the variation in Indonesia’s manufacturing exports to the United States.
Copyright (c) 2026 Farozak Alamin, Emi Maimunah, Nindya Eka Sobita https://creativecommons.org/licenses/by-sa/4.0
Understanding Employee Burnout and Its Impact on Knowledge Transfer Effectiveness: Evidence from Service-Based Organizations
Employee burnout has become a critical challenge for service-based organizations, where organizational performance heavily depends on employees’ knowledge, expertise, and collaborative capabilities. This study aims to examine the impact of employee burnout on knowledge transfer effectiveness within service-oriented organizations. Using a conceptual literature-based approach, this research explores how burnout dimensions, including emotional exhaustion, depersonalization, and reduced personal accomplishment, influence employees’ willingness and ability to share knowledge. The analysis is grounded in the Conservation of Resources Theory, Job Demands-Resources Theory, Knowledge-Based View, and Organizational Learning Theory to explain the mechanisms linking psychological resource depletion with disrupted knowledge flows. The findings indicate that burnout negatively affects knowledge transfer effectiveness by reducing employee engagement, weakening interpersonal trust, limiting communication quality, and encouraging knowledge-hiding behaviors. Emotional exhaustion encourages employees to preserve remaining psychological resources, while depersonalization reduces social interactions and collaborative learning opportunities. Consequently, organizations experiencing high levels of burnout may encounter knowledge loss, reduced innovation capacity, and declining service quality. This study highlights the importance of organizational support, employee well-being initiatives, and resource management strategies to mitigate burnout and strengthen sustainable knowledge transfer practices in service-based organizations.
Copyright (c) 2026 Madyastha Aji Bhirawa, Risman Nugraha, Muhammad Nurrifqi Fuadi https://creativecommons.org/licenses/by-sa/4.0
Implementasi Permendagri No 20 Tahun 2018 tentang Pengelolaan Keuangan Desa di Pagerwojo, Sidoarjo
This study aims to examine the implementation of the Regulation of the Minister of Home Affairs of the Republic of Indonesia Number 20 of 2018 concerning Village Financial Management by the Government of Pagerwojo Village. The research employed a qualitative approach using a descriptive-interpretive method. The research informants consisted of the Village Head, Village Secretary, Head of Financial Affairs, and Head of Planning Affairs of Pagerwojo Village. Data were collected through interviews, observations, and documentation, while data validity was ensured through source and data triangulation. The results indicate that, in general, village financial management in Pagerwojo Village has been implemented in accordance with the Regulation of the Minister of Home Affairs Number 20 of 2018. However, several discrepancies were identified in each stage of village financial management. In the planning stage, inconsistencies were found in the evaluation procedures of village regulations and delays in the submission of evaluation results. In the implementation stage, differences in understanding were identified regarding the party responsible for preparing the Budget Implementation Document (DPA). Furthermore, in the administration stage, the Head of Financial Affairs did not maintain an advance payment subsidiary ledger, and differing perceptions were found regarding the accountability reporting mechanism to the Village Head. Based on these findings, the Government of Pagerwojo Village is expected to strengthen its compliance with existing regulations to achieve more effective, transparent, and accountable village financial management.
Copyright (c) 2026 Rizki Amalia Sari, Alfina Alfina, Ida Ayu Kartika Maharani https://creativecommons.org/licenses/by-sa/4.0
Strategi Pemasaran Syariah UMKM untuk Produk Unggulan Daerah: Sale Pisang Khas Bungo di Tengah Disrupsi Pasar Multi Saluran (Online, Offline)
In the Indonesian economy, Micro, Small and Medium Enterprises or MSMEs are the business group that has the largest number and is proven to be resistant to various kinds of shocks to the economic crisis. Micro, Small, and Medium Enterprises (MSMEs) are encouraged to be able to develop into the global market not only on a national scale. The strategy is very important to determine the success of a company to achieve its long-term goals. By choosing the right strategy for a particular company position, it will make a company have a competitive advantage. The purpose of this research is to find out what is the most appropriate strategy that should be taken as a UMKM in facing Global Business competition From the research results, it can be seen from the perspective of Islamic marketing strategy, apart from applying conventional marketing strategies, he also implements sharia marketing strategies which consist of three main points, namely firstly applying Shariah marketing characteristics based on the Qur'an and As-Sunnah; second, the application of business ethics in Islam; third, following marketing according to what has been taught by the Prophet Muhammad, namely siddiq, amanah, fathanah and tabligh.
Copyright (c) 2026 Habib Hidayatullah, Siti Wulandari, Okta Dina, Muhammad Zaki, Mabruri Mabruri https://creativecommons.org/licenses/by-sa/4.0
Peran Lifestyle sebagai Pemoderasi antara Financial Literacy dan Self Control terhadap Penggunaan Paylater pada Mahasiswa Generasi Z
The surge in paylater service adoption among Generation Z has raised critical concerns regarding impulsive digital credit management. This study aims to analyze the influence of financial literacy and self-control on the intensity of paylater usage, incorporating lifestyle as a moderating variable among the 2022 cohort of students at the Faculty of Economics and Business, Universitas Negeri Jakarta. Utilizing a quantitative survey design, data were collected from 259 respondents selected through proportional random sampling and analyzed using multiple linear regression and Moderated Regression Analysis (MRA). The results demonstrate that financial literacy has a significant positive impact on paylater usage, whereas self-control exhibits a significant negative influence. Regarding the moderating role of lifestyle, it was found to strengthen the effect of self-control on paylater usage, although it did not significantly moderate the relationship between financial literacy and such usage. These findings highlight the urgency of financial education and self-regulation in fostering prudent digital consumption patterns. This study provides valuable insights for educational institutions to strengthen financial management curricula, enabling students to engage with digital credit platforms more responsibly in the future
Copyright (c) 2026 Lulu Novita Sari, Mardi Mardi, Khansha Sindra Irfani https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Fear of Missing Out (Fomo), Self-Control, dan Digital Financial Literacy terhadap Perilaku Keuangan Mahasiswa Feb Universitas Negeri Jakarta
This inquiry intends to evaluate and explicate both the isolated and concurrent impacts of Fear of Missing Out (FoMO), Self-Control, and Digital Financial Literacy regarding Financial Management Behavior. Utilizing a quantitative framework alongside a causal associative survey methodology, this exploration was executed within the Faculty of Economics and Business at Universitas Negeri Jakarta. The target population encompassed 626 active undergraduate students from the 2022 stream, from which a representative group of 244 participants was determined via proportionate random sampling utilizing Slovin’s formulation. Primary insights were gathered through online structured questionnaires structured around a five-point Likert scale. Computational assessment was executed via IBM SPSS version 31, which included descriptive analytics, residual normality verification through the One-Sample Kolmogorov-Smirnov test, and multiple linear regression modeling. The statistical outcomes reveal that Fear of Missing Out yields a significant adverse effect on students' financial habits. Conversely, both Self-Control and Digital Financial Literacy demonstrate favorable and significant positive contributions toward financial execution. Collectively, the three independent components substantially determine students' financial accountability, exhibiting an extensive coefficient of determination. These conclusions indicate that optimizing financial responsibility among young generations demands a comprehensive strategy that bridges technical-cognitive capability with internal psychological stabilization to reduce social anxieties.
Copyright (c) 2026 Aini Shabrina Nurinsani, Erika Takidah, Susi Indriani https://creativecommons.org/licenses/by-sa/4.0
Customer Generated Content sebagai Faktor Pembentuk Kepercayaan Konsumen pada Merek Digital Shopee
This study aims to examine the effect of customer-generated content (CGC) on consumer trust in the digital brand Shopee, with perceived information credibility as a mediating variable. A quantitative explanatory approach was employed, involving 120 Shopee users in Kabupaten Jombang selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). CGC in this study includes written reviews, ratings, comments, as well as user-generated photos and videos shared within the platform. The results indicate that customer-generated content has a positive effect on perceived information credibility and directly enhances consumer trust. In addition, perceived information credibility is found to partially mediate the relationship between CGC and consumer trust. This finding suggests that consumer trust is not only influenced by the volume of user-generated content but also by its perceived accuracy, objectivity, relevance, and authenticity. In other words, the quality and credibility of information embedded in CGC play a central role in shaping users’ trust toward the platform.The study implies that Shopee and its sellers should encourage the creation of authentic, informative, and verified user content to strengthen consumer trust and improve overall marketplace engagement. These results provide practical insights for digital marketing strategies in local e-commerce environments and highlight the importance of managing user-generated content as a key trust-building mechanism.
Copyright (c) 2026 Masruchan Masruchan; Iwan Adinugroho, La Ode Muhamad Arifin https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Pendidikan dan Pelatihan terhadap Kinerja Pegawai Negeri Sipil pada Bandar Udara Juwata Tarakan
This study aims to identify and analyze the effect of education and training on the performance of Civil Servants at Juwata Tarakan Airport, both partially and simultaneously, using a descriptive and explanatory quantitative research design. The population consisted of all 137 Civil Servants at Juwata Tarakan Airport, and a saturated sampling (census) technique was applied so that the entire population became respondents. Data were collected through questionnaires that had been tested for validity and reliability, and analyzed using multiple linear regression with statistical software. The results show that education and training have a positive and significant effect on employee performance, both partially and simultaneously. The coefficient of determination indicates that education and training variables explain 76.8% of the variation in employee performance, while the remaining 23.2% is influenced by other variables not included in this study. These findings indicate that improving the quality of education and training is an effective strategy for enhancing the performance of Civil Servants at Juwata Tarakan Airport.
Copyright (c) 2026 Paris Paris, Anwar Anwar, Obert Obert https://creativecommons.org/licenses/by-sa/4.0
Perbedaan Pola Pikir Karyawan Generasi X dan Generasi Y (Milenial) dalam Pemanfaatan Teknologi Informasi terhadap Peningkatkan Efektivitas Kerja
Information technology is a crucial instrument for enhancing work effectiveness in the digital era, yet the potential mindset differences between generations are often perceived to influence technology adoption and individual performance. This study aims to analyze the influence of IT-related mindset on work effectiveness and compare work effectiveness between Generation X and Generation Y employees at Universitas Langlangbuana. The study employed a quantitative method using a census sampling technique with 83 respondents. Data analysis was conducted using multiple linear regression and Independent Samples T-Test via IBM SPSS 27 software. The results indicate that neither Generation X’s nor Generation Y’s mindset significantly influences work effectiveness. Furthermore, there were no significant differences found in IT-utilization mindset or work effectiveness between the two generations. These findings suggest that within Universitas Langlangbuana, generation is not a primary differentiator for work effectiveness. Both generations demonstrated similar response profiles, likely due to their adaptation to the same prevailing work ecosystem, implying that other factors, such as individual work experience or organizational culture, may be more dominant in determining employees' work effectiveness.
Copyright (c) 2026 Devi Febrianti, Inne Satyawisudarini, Dedi Junaedi https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Dimensi Social Media Marketing terhadap Brand Image
Social media marketing has become a strategic instrument for local fashion brands to create digital experiences and shape consumer perceptions. This study aims to analyze the effect of social media marketing dimensions consisting of entertainment, interaction, trendiness, and electronic word of mouth (e-WOM) on the brand image of Rucas users. The research employed a quantitative explanatory approach. Data were collected through an online questionnaire using a five-point Likert scale and analyzed using SPSS. The respondents were 146 social media users who knew, viewed, or interacted with Rucas content. Instrument testing showed that all questionnaire items were valid, with item-total correlations above the r-table value and significance values below 0.05. The reliability test also showed strong internal consistency, with Cronbach's Alpha values ranging from 0.887 to 0.936. The regression results indicate that interaction, trendiness, and e-WOM have a positive and significant effect on brand image, while entertainment has a positive but insignificant effect. Simultaneously, all four dimensions significantly influence brand image, with e-WOM as the strongest predictor. These findings imply that local fashion brands need to strengthen two-way communication, trend-based content, and positive consumer conversations to build a stronger brand image in digital platforms.
I Gusti Ngurah Agung Arya Bhakta Narayana
Copyright (c) 2026 Nayla Kheista Salsabila, Santi Widyaningrum, Teofilus Karnalim, Pieter Sahertian, I Gusti Ngurah Agung Arya Bhakta Narayana https://creativecommons.org/licenses/by-sa/4.0
Analisis Tingkat Digital Presence, Brand Awareness, dan Brand Interest PT Trijaya Pratama Futures (TPFx) pada Masyarakat Pengguna Media Digital
Digital technology has transformed the way people obtain information, become familiar with brands, and choose products or services, including in the futures brokerage industry. This trend has prompted businesses to strengthen their digital presence as a means of increasing brand awareness and fostering brand interest among digital media users. The objective of this study is to evaluate the level of digital engagement, brand awareness, and brand interest in PT Trijaya Pratama Futures (TPFx) among the population of digital media users. This study employs a quantitative approach combined with a descriptive approach. Data were collected through purposive sampling by distributing an online questionnaire to 122 selected participants. The data were then analyzed using descriptive statistics to illustrate the characteristics of each research variable. Mean values, frequencies, and percentages were calculated. The results show that, in the moderate category, Digital Presence scored an average of 3.24, Brand Awareness scored an average of 3.10, and Brand Interest scored an average of 3.67. The findings indicate that the public is highly interested in learning about the services offered by PT Trijaya Pratama Futures, even though brand awareness remains relatively low.Therefore, businesses must optimize their digital marketing strategies by increasing their social media activity, optimizing their websites, providing educational content, and continuing to use various digital platforms to boost visibility, increase brand awareness, and expand their market reach.
Copyright (c) 2026 Steven Riski Tamba, Lina Fatimah Lishobrina https://creativecommons.org/licenses/by-sa/4.0
Persepsi Pengunjung terhadap Daya Tarik dan Kualitas Fasilitas Objek Wisata Deleng Singkut View dalam Mendukung Pengembangan Desa Wisata Berkelanjutan di Brastagi Kabupaten Karo Sumatera Utara
This study aims to examine visitors’ perceptions of the natural attractions and the quality of facilities at the Deleng Singkut View tourist site in Berastagi Subdistrict, Karo Regency, North Sumatra Province, as well as the implications for the development of sustainable rural tourism. A qualitative descriptive research approach was used, with data collected through in-depth interviews with three visitors as primary informants and one tourism manager as a supporting informant. Field research was conducted in two phases, on April 10, 2026, and May 7, 2026. Findings indicate that the main attractions of Deleng Singkut View are the 360-degree natural panorama encompassing Berastagi City and Mount Sibayak, a comfortable atmosphere, and very affordable admission fees. Facilities such as pavilions, prayer rooms, and restrooms were deemed adequate by visitors, although there were concerns regarding cleanliness management and fly infestations in the cafeteria area. The farmer-group-based tourism management was considered creative and innovative, featuring additional amenities like swings, treehouses, and support for local SMEs. These findings indicate that Deleng Singkut View has great potential to develop into a sustainable tourism village, provided that hygiene standards, service quality, and visitor management continue to be improved.
Copyright (c) 2026 Muhammad Ariansyah, Muhammad Daffa Zauzan, Winda Kustiawan https://creativecommons.org/licenses/by-sa/4.0
Analisis Faktor Perilaku Ekonomi dan Sosial terhadap Minat Investasi Saham pada Mahasiswa
Stocks are one of the most widely preferred capital market instruments among both novice and experienced investors. Generation Z, particularly university students, constitutes the majority of investors in Indonesia, supported by the presence of Investment Galleries. However, at the Faculty of Economics and Business, Universitas Udayana, students’ interest in investing remains relatively low, resulting in a gap between the potential and the actual realization of students’ investment interest. This study aims to analyze the effect of investment knowledge, social environment, income, and gender on stock investment interest among undergraduate students from the 2022 to 2025 cohorts. The research was conducted at the Faculty of Economics and Business, Universitas Udayana. This study employs a quantitative approach with an associative research design, involving a sample of 97 respondents. The analytical technique used is logistic regression, including goodness-of-fit tests, pseudo R-square, omnibus test, and Wald test. The results indicate that all independent variables simultaneously have a significant effect on the dependent variable. Partially, investment knowledge, social environment, and gender have a positive and significant effect on stock investment interest, where male students demonstrate a higher level of interest compared to female students. Meanwhile, income does not have a significant effect on students’ stock investment interest.
Copyright (c) 2026 Ni Kadek Gita Dwipayani Surya, I Putu Hedi Sasrawan https://creativecommons.org/licenses/by-sa/4.0
Pengaruh E-Service Quality, Responsivitas Admin Online, dan Kecepatan Layanan terhadap Kepuasan Konsumen L’pitikz Celup Fried Chicken Kec. Dukuhturi Kab.Tegal
The rapid advancement of digital technology has encouraged culinary businesses to improve service quality to meet evolving consumer needs and expectations. Customer satisfaction has become a key factor in sustaining businesses, particularly those relying on online ordering services. This study aims to analyze the effects of E-Service Quality, Online Admin Responsiveness, and Service Speed on customer satisfaction at L'Pitikz Celup Fried Chicken, Dukuhturi District, Tegal Regency. The research employed a quantitative survey approach. Data were collected through questionnaires distributed to customers who had previously placed online orders, using an accidental sampling technique. The collected data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and the coefficient of determination with the assistance of SPSS software. The findings reveal that E-Service Quality has a positive and significant effect on customer satisfaction (t = 4.527; p < 0.05). Online Admin Responsiveness has a positive but statistically insignificant effect (t = 1.498; p > 0.05). Meanwhile, Service Speed has a positive and significant influence on customer satisfaction (t = 3.756; p < 0.05). Simultaneously, the three independent variables significantly affect customer satisfaction (F = 40.262; p < 0.05). The study concludes that improving digital service quality and service speed plays a crucial role in enhancing customer satisfaction, while responsiveness of online administrators should continue to be optimized to strengthen service performance.
Copyright (c) 2026 Anton Supriyanto, Hendri Sucipto, Nur Khojin, Dumadi Dumadi https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Dewan Komisaris Independen, Kepemilikan Institusional, Komite Audit, dan Green Accounting terhadap Profitabilitas Sektor Consumer Non-Cyclicals
This study aims to analyze the effect of the Independent Board of Commissioners, Institutional Ownership, Audit Committee, and Green Accounting on Profitability in the Consumer Non-Cyclicals sector listed on the Indonesia Stock Exchange for the 2021-2024 period. This research uses a quantitative approach with an associative type of approach. The population in this study is all companies in the Consumer Non-Cyclicals sector listed on the Indonesia Stock Exchange. The research sample was determined using a purposive sampling technique, resulting in 17 companies with a total of 68 observations during the research period. The data used are secondary data obtained from annual reports and sustainability reports. The data analysis technique used is multiple linear regression analysis with the help of SPSS version 27. The results show that the Independent Board of Commissioners has a positive and significant effect on Profitability. Institutional Ownership has a negative and insignificant effect on Profitability. The Audit Committee has a negative and significant effect on Profitability. Green Accounting has a positive and insignificant effect on Profitability. The findings indicate that the corporate governance mechanism proxied by the Independent Board of Commissioners plays a role in improving company Profitability, while Institutional Ownership, the Audit Committee, and Green Accounting have not been able to optimally improve profitability in Consumer Non-Cyclicals sector companies during the research period.
Copyright (c) 2026 Ni Nengah Chandri Utami, I Gusti Ayu Purnamawati, Desak Nyoman Sri Werastuti https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Intensitas Modal dan Ukuran Perusahaan terhadap Agresivitas Pajak
This study aims to examine the effect of capital intensity and firm size on tax aggressiveness. The independent variables in this study are capital intensity and firm size, while the dependent variable is tax aggressiveness. This study uses a quantitative descriptive approach with secondary data sources. The population of this study is companies in the Property and Real Estate subsector listed on the Indonesia Stock Exchange (IDX) for the 2020–2024 period. The sample was selected using a purposive sampling technique with specific criteria, resulting in 20 companies or 100 data observations. The analytical method used is panel data regression analysis with the help of Eviews 12 software. The results show that simultaneously capital intensity and firm size have a significant effect on tax aggressiveness. Partially, capital intensity has a significant effect on tax aggressiveness, and firm size also has a significant effect on tax aggressiveness. Abstrak. Penelitian ini bertujuan untuk menguji pengaruh intensitas modal dan ukuran perusahaan terhadap agresivitas pajak. Variabel independen dalam penelitian ini adalah intensitas modal dan ukuran perusahaan, sedangkan variabel dependennya adalah agresivitas pajak. Penelitian menggunakan pendekatan deskriptif kuantitatif dengan sumber data sekunder. Populasi penelitian adalah perusahaan subsektor Property dan Real Estate yang terdaftar di Bursa Efek Indonesia (BEI) periode 2020–2024. Pemilihan sampel menggunakan teknik purposive sampling dengan kriteria tertentu sehingga diperoleh 20 perusahaan atau 100 data observasi. Metode analisis yang digunakan adalah analisis regresi data panel dengan bantuan software Eviews 12. Hasil penelitian menunjukkan bahwa secara simultan intensitas modal dan ukuran perusahaan berpengaruh signifikan terhadap agresivitas pajak. Secara parsial, intensitas modal berpengaruh signifikan terhadap agresivitas pajak, dan ukuran perusahaan juga berpengaruh signifikan terhadap agresivitas pajak.
Copyright (c) 2026 Tesalonika Novita, Juli Ismanto https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Influencer Marketing, Digital Marketing, dan Citra Merek Terhadap Minat Beli Konsumen pada Royal Seblak Cikandang
This study aimed to analyze the influence of Influencer Marketing, Digital Marketing, and Brand Image on consumers' Purchase Intention at Royal Seblak Cikandang. The increasingly competitive culinary business requires business owners to implement effective marketing strategies to enhance consumers' purchase intention. This study employed a quantitative approach using a survey method. The population consisted of all consumers of Royal Seblak Cikandang, while the sample comprised 234 respondents selected using the accidental sampling technique. Data were collected through a questionnaire using a five-point Likert scale. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial hypothesis testing (t-test), simultaneous hypothesis testing (F-test), and the coefficient of determination (R²) with the assistance of IBM SPSS Statistics. The results indicated that, partially, Influencer Marketing had a positive and significant effect on consumers' purchase intention, with a t-value of 10.975, which was greater than the t-table value of 1.970, and a significance value of 0.000 < 0.05. Digital Marketing also had a positive and significant effect on consumers' purchase intention, with a t-value of 12.201 > 1.970 and a significance value of 0.000 < 0.05. Furthermore, Brand Image had a positive and significant effect on consumers' purchase intention, with a t-value of 10.970 > 1.970 and a significance value of 0.000 < 0.05. Simultaneously, Influencer Marketing, Digital Marketing, and Brand Image had a positive and significant effect on consumers' purchase intention, with an F-value of 130.544, which was greater than the F-table value of 2.643, and a significance value of 0.000 < 0.05.
Copyright (c) 2026 Iin Sunenti, Hendri Sucipto, Andi Yulianto, Slamet Bambang Riono https://creativecommons.org/licenses/by-sa/4.0
Strategi Pengelolaan Keuangan Mahasiswa di Tengah Penguatan Dolar AS dan Tren Gaya Hidup Hedonisme
The strengthening of the United States Dollar (USD) against the Indonesian Rupiah has become an economic challenge affecting various aspects of society, including university Students. At the same time, the development of information technology and social media has encouraged the emergence of a Hedonistic Lifestyle trend that influences Students' consumption patterns. This study aims to analyze Students' Financial Management strategies in facing the strengthening of the US Dollar and the trend of Hedonistic Lifestyles. The research employs a method with a descriptive qualitative approach. Data were collected through the review of scientific journals, books, and official institutional reports relevant to the research topic. The findings indicate that the strengthening of the US Dollar potentially increases Students' living costs through rising prices of imported goods and services. Meanwhile, a Hedonistic Lifestyle encourages consumptive behavior that may disrupt Students' financial stability. Therefore, effective Financial Management strategies are required through improving financial literacy, budgeting, controlling consumptive behavior, establishing emergency funds, and diversifying income sources. These strategies can help Students maintain financial stability and strengthen their financial resilience amid global economic dynamics.
Copyright (c) 2026 Rudi Alamsyah, Chelsea Lolita Br. Sembiring, Yusrita Br. Pinem, Fadila Ardhana, Dwi Syafitri, Ulen Bangun https://creativecommons.org/licenses/by-sa/4.0
Eksternalitas Wisata Taman Mini Gayo Indah (TMGI) terhadap Pelaku Usaha di Desa Reli, Kecamatan Blangkejeren, Kabupaten Gayo Lues
This study aims to analyze the externalities of Taman Mini Gayo Indah (TMGI) tourism on the welfare of the local community in Reli village, Blangkejeren District, Gayo Lues Regency. The focus of this research is on the socio economix, socio cultural, and physical environmental impacts experienced by the community who carry out activities around the tourism area. The method used in this study is a qualitative descriptive analysis. Data were collected though indepth interviews and essay questionnaires involving 9 respondents consisting of food vendors, beverage sellers, stall owners, and children’s play service providers around the tourist area. The results of the study show that the existence of Taman Mini Gayo Indah tourism provides positive impacts on the socio economic aspects of the community, particularly through the creation of business opportunities and increased income for local community and tourists can broaden community insights and social experiences. However, in the physical environmental aspect, several negative impacts were identified, such as an increase in waste and higher visitor density at certain times. Overall, the existence of TMGI contributes to improving the welfare of the community in Reli village.
Copyright (c) 2026 Kasmawati Kasmawati, Rinaldi Syahputra, Puti Andiny https://creativecommons.org/licenses/by-sa/4.0
Determinan Perilaku Wisatawan terhadap Kualitas Pengalaman Wisata dan Willingness to Pay (WTP) Wisatawan pada DTW Pura Uluwatu
This research is driven by the phenomenon of Uluwatu Temple’s management as a leading cultural tourism destination facing ticket price increase policies amidst regional infrastructure development. This study aims to analyze the determinants affecting tourist experience quality and Willingness to Pay, including price perception, destination image, and income level, while also testing the mediating role of tourist experience quality. Using a quantitative approach, the study was conducted at Uluwatu Temple with 100 domestic tourist respondents selected through purposive sampling. Data were analyzed using path analysis and the Sobel test. The results indicate that destination image and income have a positive and significant effect on tourist experience quality, while price perception was found to have no significant effect. In the second model, destination image, income, and tourist experience quality significantly influence Willingness to Pay. The analysis reveals that destination image is the most dominant determinant influencing tourist experience quality, while tourist experience quality serves as the most dominant factor in determining tourists' Willingness to Pay. Furthermore, the mediation test confirms that tourist experience quality significantly mediates the influence of destination image on Willingness to Pay. The implications of this study emphasize that management should focus on strengthening destination image as the primary decisive factor to increase tourists' financial support through their Willingness to Pay for the sustainability of temple conservation.
Copyright (c) 2026 Ni Putu Siska Wulandari, Made Sinthya Aryasthini Mahaendrayasa https://creativecommons.org/licenses/by-sa/4.0
Penguatan School Performance Unggul Melalui Implementasi Manajemen Berbasis Sekolah di SD Lab Undiksha
This study aims to examine the implementation of School-Based Management (SBM) at SD Lab Undiksha and identify the factors supporting and hindering its implementation in improving school quality. The research employed a qualitative descriptive approach using observation and semi-structured interviews with the principal as the main informant. Data were analyzed descriptively to provide an overview of SBM implementation. The findings indicate that SBM has been implemented effectively, achieving approximately 90% of the expected indicators. However, challenges remain, including curriculum changes, teacher discipline, and school resource management. To address these issues, the school enforces clear regulations, strengthens a culture of discipline, and implements innovative programs such as open class to enhance teacher creativity and improve the learning environment. SD Lab Undiksha is also recognized for its effective administration and strong parental support. The study concludes that successful SBM implementation depends on effective leadership, adaptability, stakeholder participation, and continuous collaboration among all members of the school community.
Copyright (c) 2026 Ni Kadek Dea Putri, Luh Mirayanti, Ni Putu Masayu Karisna Dewi, Sayu Istri Puspa Ningrum, Basilius Redan Werang https://creativecommons.org/licenses/by-sa/4.0
Analisis Kebijakan Makroekonomi di Masa Ketidakpastian Global terhadap Daya Beli Indonesia
This study aims to analyze the impact of macroeconomic policies, specifically global oil prices, the BI Rate, and government expenditure, on inflation and its implications for the purchasing power of the Indonesian people amid global uncertainty. Utilizing a quantitative approach with a descriptive-associative design, this research utilizes monthly time series data from January 2015 to December 2024. The analytical method applied is the Error Correction Model (ECM) with the two-step Engle Granger procedure. The estimation results indicate that global oil prices have a positive and significant effect on inflation in both the short and long term, demonstrating a direct transmission of cost-push inflation that threatens real purchasing power. Meanwhile, the BI Rate also shows a strong positive and significant influence in both models, reflecting a proactive (forward-looking) monetary policy response where interest rates are raised to anchor inflation expectations driven by external shocks. Conversely, government expenditure consistently has no significant effect on inflation, indicating that inflation in Indonesia during the observation period was driven by global supply shocks rather than domestic demand-pull inflation. Furthermore, the short-term Error Correction Term (ECT) coefficient is positive and significant, indicating a divergent or over-correction effect in the short term due to the internal lag autocorrelation of inflation itself.
Copyright (c) 2026 Lestari Sihite, Ayu Angelina, Hasanah Hasanah https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Dukungan Organisasional yang Dipersepsikan terhadap Komitmen Organisasional dengan Kepuasan Kerja sebagai Mediasi
This study aims to analyze the effect of perceived organizational support on organizational commitment, with work satisfaction serving as a mediating variable. The research was conducted at Desa Swan Villas & Spa, Keramas, Gianyar, Bali, involving 62 employees selected using a non-probability sampling method with a saturated sampling technique. Primary data were collected through structured questionnaires and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The analysis examined both the direct and indirect relationships among the variables. The findings indicate that perceived organizational support has a positive and significant effect on organizational commitment, demonstrating that employees who perceive stronger organizational support tend to develop higher commitment toward the organization. In addition, work satisfaction has a positive and significant effect on organizational commitment, suggesting that satisfied employees are more likely to remain loyal and dedicated to organizational goals. The results also show that perceived organizational support positively and significantly influences work satisfaction, indicating that supportive organizational practices contribute to higher employee satisfaction. Furthermore, work satisfaction partially and complementarily mediates the relationship between perceived organizational support and organizational commitment, meaning that organizational support enhances commitment both directly and indirectly through increased job satisfaction. The study concludes that strengthening organizational support and improving employee satisfaction are essential strategies for fostering stronger organizational commitment and maintaining sustainable organizational performance.
Copyright (c) 2026 Ni Luh Putu Sinta, Ida Bagus Ketut Surya https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Perceived CRM Capability terhadap Purchase Intention pada Penggemar Klub Sepak Bola: Peran Mediasi Fan Engagement dan Moderasi Privacy Concern
This study aims to analyze the influence of Perceived Customer Relationship Management (CRM) Capability on the Purchase Intention of football club fans, with Fan Engagement as a mediating variable and Privacy Concern as a moderating variable. The modern football industry treats fans as strategic assets who contribute financially through tickets, merchandise, and digital content, making a club's ability to manage data-driven fan relationships highly crucial. This research employs an explanatory quantitative approach with a cross-sectional design. Respondents are fans of professional football clubs in Indonesia who actively interact through the clubs' digital platforms, with a minimum target of 150 respondents selected using a purposive sampling technique. Data were collected via an online questionnaire utilizing a 1-5 Likert scale and analyzed using Structural Equation Modeling based on Partial Least Squares (PLS-SEM) through SmartPLS 4.0, which includes outer model evaluation, inner model evaluation, mediation testing (bootstrapping indirect effect), and moderation testing (product indicator approach). The results are expected to provide theoretical contributions in the form of empirical evidence regarding the psychological mechanisms linking CRM Capability with fan consumption behavior in an emerging market, while simultaneously offering practical guidance for Indonesian football club management in designing effective, responsible, and sustainable digital CRM strategies.
Copyright (c) 2026 Vincenzo Hiroshi, Peter Remy Yosy Pasla, Teofilius Karnalim, Sahala manalu, I Gusti Ngurah Agung Arya Bhakta Narayana https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Sektor Pariwisata terhadap Pendapatan Asli Daerah Kabupaten/Kota di Provinsi Bali
Local Revenue (PAD) reflects a region’s ability to generate and manage its own sources of income to support regional development. The tourism sector is closely related to PAD, as tourism activities stimulate economic transactions that become objects of local taxation. This study aims to analyze the effect of the number of domestic tourist trips, the number of restaurants, the number of hotels, and the number of international tourists on PAD. The study covers all regencies/cities in Bali Province over the period 2020–2024. The analytical technique employed is panel data regression with a total of 45 observations. The results indicate that, partially, only the number of domestic tourist trips has a positive and significant effect on PAD. Meanwhile, the number of hotels has a significant negative effect, whereas the number of restaurants and the number of international tourists do not have a significant effect on PAD in the regencies/cities of Bali Province. However, simultaneously, all independent variables, the number of domestic tourist trips, the number of restaurants, the number of hotels, and the number of international tourists, have a significant effect on PAD.
Copyright (c) 2026 Ida Ayu Nyoman Sri Rahayu, Ni Ketut Budiningsih https://creativecommons.org/licenses/by-sa/4.0
Framing Sertifikasi Halal pada Konten Media Sosial TikTok dan Pengaruhnya terhadap Persepsi Pelaku UMKM
Halal certification has become an increasingly important issue for micro, small, and medium enterprises (MSMEs) in Indonesia, particularly as social media platforms such as TikTok are widely used to disseminate information about halal products. This study aims to examine how TikTok content frames the issue of halal certification and how such framing shapes the perception of MSME actors toward the importance of certification. Using a qualitative approach grounded in Entman's framing theory, this research analyzes a purposive sample of TikTok videos discussing halal certification together with in-depth interviews involving MSME actors in the Jember area. The findings indicate that TikTok content tends to construct three dominant frames, namely an educational frame that emphasizes procedural knowledge, a religious-authority frame that links certification to religious obligation, and an economic-opportunity frame that highlights certification as a competitive advantage. These frames were found to significantly influence MSME actors' awareness, trust, and motivation to pursue halal certification, although disparities in digital literacy still constrain the depth of understanding gained from short-form video content. The study concludes that strategic and easily digestible framing on social media can accelerate halal certification literacy among MSMEs, while also highlighting the need for more structured digital education to complement informal social media exposure.
Copyright (c) 2026 Atina Salsabila, Nikmatul Masruroh, Siti Raudhatul Jannah https://creativecommons.org/licenses/by-sa/4.0
Analisis Faktor-Faktor yang Mempengaruhi Harga Emas di Indonesia Periode 2023–2025
This study aims to analyze the factors influencing gold prices in Indonesia during the 2023–2025 period. The research employed a quantitative method with an associative approach to examine the relationship between macroeconomic variables and gold prices. The study utilized secondary data obtained from Bank Indonesia, Statistics Indonesia, the Indonesia Stock Exchange, and Investing.com. Panel data regression analysis was applied to determine the effect of each independent variable on gold prices. The variables examined included inflation, gross domestic product (GDP) per capita, interest rates, the rupiah exchange rate, the Indonesia Composite Stock Price Index (IDX Composite), and the unemployment rate. The findings indicate that, partially, inflation and the IDX Composite have a positive but insignificant effect on gold prices. GDP per capita and the unemployment rate have a negative but insignificant effect on gold prices. In contrast, interest rates have a negative and significant effect on gold prices, while the rupiah exchange rate has a positive and significant effect on gold prices. Simultaneously, all six independent variables have a significant influence on gold prices in Indonesia during the 2023–2025 period. These findings suggest that changes in macroeconomic conditions collectively play an important role in influencing gold price movements and may serve as valuable considerations for investors and policymakers in making economic and investment decisions.
Copyright (c) 2026 Amelia Riski Cahya Ningrum, Yosi Safri Yetmi, Umi Kulsum https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Strategi Pengembangan Layanan dan Kualitas Produk terhadap Daya Saing Mie Njerit Kedai Mak Neng di Labang Madura
Competition in the culinary industry requires MSMEs to continuously improve their business performance to survive and excel in the market. This study aims to analyze the influence of service development strategy and product quality, both partially and simultaneously, on the competitiveness of Mie Njerit Kedai Mak Neng in Labang Madura. The research method used a quantitative approach with a survey design. The population in this study consisted of all consumers whose exact number was unknown (unknown population). A sample of 75 respondents was selected using a non-probability sampling technique with an accidental sampling method. Primary data collection was conducted through questionnaires based on a Likert scale. The t-test results indicated that the service development strategy had a positive and significant partial effect on competitiveness. Product quality also showed a positive and significant partial effect on competitiveness, emerging as the most dominant factor in this study. Furthermore, the F-test results proved that the service development strategy and product quality simultaneously had a significant effect on competitiveness. The R Square value indicated that these two independent variables were able to explain the variation in competitiveness, while the remaining percentage was explained by other variables outside this research model.
Copyright (c) 2026 Nadhifa Ismiil Harokah, Jimmy Ignatius, Ageng Pratiwi https://creativecommons.org/licenses/by-sa/4.0
Etika Penggunaan Artificial Intelligence (AI) dalam Keputusan Bisnis
Advances in Artificial Intelligence (AI) have driven a transformation in business decision-making processes through its ability to perform fast, accurate, and predictive data analysis. While AI can improve operational efficiency, productivity, and the quality of decisions, its use also raises various ethical challenges that must be addressed. This study aims to analyze the benefits, challenges, and ethical implications of using AI in business decision-making. The method used is a literature review, examining eight relevant national scientific articles published between 2024 and 2026. The data were analyzed descriptively through a process of identifying, selecting, and synthesizing research findings. The results indicate that AI plays a crucial role in enhancing decision-making effectiveness through business process automation, data analysis, and predictive capabilities. However, the implementation of AI also faces various ethical challenges, such as algorithmic bias, a lack of transparency and accountability, and risks to privacy and data security. Furthermore, the implementation of AI governance, algorithmic audits, and human oversight are critical factors in supporting the responsible use of AI. This study concludes that organizations need to balance the use of AI technology with the application of ethical principles to create transparent, fair, and sustainable decision-making systems.
Copyright (c) 2026 Puspa Devina, Haryati Isnaini, Rahma Aulia, Winda Eryani, Razkia Asmarani, Dwi Riama, Annisa Aulia Yasmin https://creativecommons.org/licenses/by-sa/4.0
Analisis Content Marketing terhadap Brand Awareness melalui Customer Engagement pada Instagram Reels Discovery Kartika Plaza Hotel Bali
The increasingly intense competition in the hospitality industry requires companies to effectively utilize social media to build brand awareness. However, challenges remain in creating content that can enhance audience engagement and strengthen brand awareness. This study aims to analyze the effect of content marketing on brand awareness through customer engagement as a mediating variable on Discovery Kartika Plaza Hotel Bali's Instagram Reels. This study employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 170 respondents who were active Instagram users and had viewed Discovery Kartika Plaza Hotel Bali's Instagram Reels content. The sampling technique used was purposive sampling with a non-probability sampling approach. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software. The results indicate that content marketing has a positive and significant effect on customer engagement. Customer engagement also has a positive and significant effect on brand awareness. In addition, content marketing has a positive and significant effect on brand awareness, both directly and indirectly through customer engagement as a mediating variable. These findings suggest that attractive, relevant, and consistent content can enhance audience engagement, thereby strengthening brand awareness. Therefore, content marketing strategies through Instagram Reels can serve as an effective means of increasing the brand awareness of Discovery Kartika Plaza Hotel Bali.
Copyright (c) 2026 I Made Adrian Wiguna, Kadek Cahya Dewi, Laily Fauziah https://creativecommons.org/licenses/by-sa/4.0
Determinan Yang Memengaruhi Produk Domestik Regional Bruto Di Provinsi Bali
Gross Regional Domestic Product (GRDP) is the total gross value added generated by all business units within a region over a certain period, which is used as an indicator to measure regional economic performance and growth. The purpose of this study is to analyze the effect of Regional Minimum Wage (UMK), Labor, Domestic Investment (PMDN), and Foreign Investment (PMA). The research was conducted in all regencies/cities in Bali Province over the period 2017–2024. The analytical method used in this study is panel data regression with a total of 72 observations. The results of this study indicate that the Regional Minimum Wage has a positive and significant effect on GRDP, labor has no effect on GRDP, domestic investment has a positive but insignificant effect on GRDP, and foreign investment has a positive and significant effect on GRDP.
Copyright (c) 2026 Ni Kadek Arinda Wahyu Ningrat, Made Kembar Sri Budhi https://creativecommons.org/licenses/by-sa/4.0